The Economist Group LTD
Senior Affiliate Marketing Manager
The Economist Group LTD, New York, New York, us, 10261
Introduction
Founded in 1843, The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries, The Economist currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward. The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Economist is seeking a proven Senior Marketing Affiliate Manager who will be responsible for developing and executing affiliate marketing strategies and campaigns that drive revenue and global subscriber growth. This role involves managing existing relationships, recruiting new affiliates, setting up conversion tracking, and analysing performance data to scale our affiliate publisher network.
The expected base salary for this position ranges from $80,000.00 - $100,000.00. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
*Please note this opportunity is located in NYC. The hired candidate will be required to work from our NYC office several days per week.
Accountabilities
Affiliate Strategy and ManagementDevelop and implement comprehensive affiliate marketing strategies to meet subscriber growth and profitability targetsIdentify and recruit new affiliates and partners who align with the company's brand and objectivesMaintain strong relationships with existing affiliates and enhance affiliate productivityMonitor affiliate practices and ensure compliance with company policies and brand guidelinesSetup affiliate link and conversion tracking using tracking platformPerformance Optimization
Analyse performance data and metrics to evaluate affiliate effectiveness and ROIOptimise campaigns and strategies based on performance analysis and market trendsNegotiate and review affiliate advertising agreementsUtilise A/B testing, special offers and other techniques to improve conversion rates and overall success within the affiliate programCollaboration and Coordination
Work closely with the marketing team to integrate affiliate marketing with other marketing channels and new seasonal or ongoing campaignsCoordinate with other departments including creative and product to ensure branding consistencyPrepare and present detailed reports on the performance of the affiliate program to senior managementBudget Management & Forecasting
Develop and manage the affiliate marketing budget and forecastsEnsure cost-effective spending while maximizing affiliate program effectiveness and ROITechnology and Tools
Stay updated with affiliate marketing trends and technology advancementsRecommend and implement technology solutions to enhance affiliate program capabilitiesEnsure the affiliate tracking and management tools are effectively integratedExperience, skills and professional attributes
Skills and Qualifications:
Bachelor's degree in a related fieldExtensive experience in affiliate marketing or a related digital marketing roleUnderstanding of key performance marketing metrics and affiliate marketing KPIsProven track record of managing affiliate programs with positive resultsStrong understanding of the affiliate marketing ecosystemExcellent communication and negotiation skillsProficiency in one or more affiliate marketing platforms & tracking tools (e.g., LinkTrust, Tune, CJ Affiliate, Partnerize, Impact)Ability to analyse data and provide evidence-based recommendationsPersonal Attributes:Highly organised and able to manage multiple projects effectivelyProactive, with an entrepreneurial spirit and strong problem-solving skillsStrong relationship-building skills, capable of establishing positive and productive partnershipsExcellent attention to detail and project management skillsSuperb work ethic and positive, can-do attitude
The Senior Marketing Affiliate Manager should be a driven, analytical, and communicative professional who is skilled in navigating the complexities of affiliate marketing. Their leadership will directly contribute to the growth and profitability of the affiliate program and, by extension, the company.
Founded in 1843, The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries, The Economist currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward. The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Economist is seeking a proven Senior Marketing Affiliate Manager who will be responsible for developing and executing affiliate marketing strategies and campaigns that drive revenue and global subscriber growth. This role involves managing existing relationships, recruiting new affiliates, setting up conversion tracking, and analysing performance data to scale our affiliate publisher network.
The expected base salary for this position ranges from $80,000.00 - $100,000.00. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
*Please note this opportunity is located in NYC. The hired candidate will be required to work from our NYC office several days per week.
Accountabilities
Affiliate Strategy and ManagementDevelop and implement comprehensive affiliate marketing strategies to meet subscriber growth and profitability targetsIdentify and recruit new affiliates and partners who align with the company's brand and objectivesMaintain strong relationships with existing affiliates and enhance affiliate productivityMonitor affiliate practices and ensure compliance with company policies and brand guidelinesSetup affiliate link and conversion tracking using tracking platformPerformance Optimization
Analyse performance data and metrics to evaluate affiliate effectiveness and ROIOptimise campaigns and strategies based on performance analysis and market trendsNegotiate and review affiliate advertising agreementsUtilise A/B testing, special offers and other techniques to improve conversion rates and overall success within the affiliate programCollaboration and Coordination
Work closely with the marketing team to integrate affiliate marketing with other marketing channels and new seasonal or ongoing campaignsCoordinate with other departments including creative and product to ensure branding consistencyPrepare and present detailed reports on the performance of the affiliate program to senior managementBudget Management & Forecasting
Develop and manage the affiliate marketing budget and forecastsEnsure cost-effective spending while maximizing affiliate program effectiveness and ROITechnology and Tools
Stay updated with affiliate marketing trends and technology advancementsRecommend and implement technology solutions to enhance affiliate program capabilitiesEnsure the affiliate tracking and management tools are effectively integratedExperience, skills and professional attributes
Skills and Qualifications:
Bachelor's degree in a related fieldExtensive experience in affiliate marketing or a related digital marketing roleUnderstanding of key performance marketing metrics and affiliate marketing KPIsProven track record of managing affiliate programs with positive resultsStrong understanding of the affiliate marketing ecosystemExcellent communication and negotiation skillsProficiency in one or more affiliate marketing platforms & tracking tools (e.g., LinkTrust, Tune, CJ Affiliate, Partnerize, Impact)Ability to analyse data and provide evidence-based recommendationsPersonal Attributes:Highly organised and able to manage multiple projects effectivelyProactive, with an entrepreneurial spirit and strong problem-solving skillsStrong relationship-building skills, capable of establishing positive and productive partnershipsExcellent attention to detail and project management skillsSuperb work ethic and positive, can-do attitude
The Senior Marketing Affiliate Manager should be a driven, analytical, and communicative professional who is skilled in navigating the complexities of affiliate marketing. Their leadership will directly contribute to the growth and profitability of the affiliate program and, by extension, the company.