Smith & Nephew
Service Marketing Leader, Americas
Smith & Nephew, Pittsburgh, Pennsylvania, us, 15289
Reference #: R76653 Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.
The Service Marketing Leader, Americas role, reporting to the Global Marketing Director, Service, involves being a key member of the Global Service Growth & Marketing team. This role focuses on identifying and capitalizing on service business growth opportunities across all BUs and Functions in the Americas market. Responsibilities include developing a Service portfolio comprising Service Contracts, Value-added Services, and OEM Solutions to drive revenue growth. The role emphasizes enhancing business performance through a deep understanding of Smith+Nephew's commercial and operational environment, financial analysis, market intelligence, and customer insights. Key priorities include creating content for customer and channel consumption, developing training materials, systematically organizing and communicating service/market analytics to identify growth opportunities, lead generation, and digital/online marketing. What will you be doing?
Collaboration - establish a broad set of relationships across Smith & Nephew and with the NA sales and marketing teams in particular, to support the new organization
Service Portfolio - collaborate with stakeholders across franchises at to build a portfolio of Service offerings
Create new tiered service offerings at different price points and build a value proposition for the same.
Track Contract capture rates for Service across key business units and put strategies in place to increase these rates
Identify new value-added service offerings like OEM solution, EMR/PACS integration service etc. to add to the service portfolio to drive revenue growth
Analyze service pricing across various segments and drive necessary action to correct these where required.
Support the development of sales and marketing plans for the Americas Service business
Development of customer insights and industry benchmarking to ensure competitive service offering
Business planning & forecasting - collaborate with Finance and other counterparts to deliver commercially focused plans and set appropriate performance targets, backed up with action plans
What will you need to be successful?
Bachelor's degree, Master's preferred
8-12-years of work experience in Medical Devices or Technology industry in Sales, Marketing or Operations roles, experience in Service strongly preferred
Demonstrated ability to use data for effective decision making
Experience in using SAP, Salesforce.com and/or other ERP/CRM platforms preferred
Strong communication and consensus-building skills
Proven ability to drive change and establish new processes & procedures
Experience in digital marketing is highly desired
Travel Requirements: Up to 20%
You Unlimited. We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/)
Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility: Hybrid Work Model (For most professional roles)
Training: Hands-On, Team-Customized, Mentorship
Extra Perks: Discounts on fitness clubs, travel and more!
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disabili y.
Stay connected and receive alerts for jobs like this by joining ourtalent community.
We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.
Check ourGlassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.
Explore our new website and learn more about our mission, our team, and the opportunities we offer.
Smith & Nephew is an Equal Opportunity/Affirmative Action Employer -EEO/AA/Minorities/Females/Disabled/Veterans and participates in the E-Verify Program.
As an equal opportunity/affirmative action employer, Smith & Nephew is committed to a diverse workforce. If you are a qualified individual in the US with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access Smith & Nephew's career website as a result of your disability. You can request reasonable accommodations by calling Recruitment Support at 1-901-399-6192.
The Service Marketing Leader, Americas role, reporting to the Global Marketing Director, Service, involves being a key member of the Global Service Growth & Marketing team. This role focuses on identifying and capitalizing on service business growth opportunities across all BUs and Functions in the Americas market. Responsibilities include developing a Service portfolio comprising Service Contracts, Value-added Services, and OEM Solutions to drive revenue growth. The role emphasizes enhancing business performance through a deep understanding of Smith+Nephew's commercial and operational environment, financial analysis, market intelligence, and customer insights. Key priorities include creating content for customer and channel consumption, developing training materials, systematically organizing and communicating service/market analytics to identify growth opportunities, lead generation, and digital/online marketing. What will you be doing?
Collaboration - establish a broad set of relationships across Smith & Nephew and with the NA sales and marketing teams in particular, to support the new organization
Service Portfolio - collaborate with stakeholders across franchises at to build a portfolio of Service offerings
Create new tiered service offerings at different price points and build a value proposition for the same.
Track Contract capture rates for Service across key business units and put strategies in place to increase these rates
Identify new value-added service offerings like OEM solution, EMR/PACS integration service etc. to add to the service portfolio to drive revenue growth
Analyze service pricing across various segments and drive necessary action to correct these where required.
Support the development of sales and marketing plans for the Americas Service business
Development of customer insights and industry benchmarking to ensure competitive service offering
Business planning & forecasting - collaborate with Finance and other counterparts to deliver commercially focused plans and set appropriate performance targets, backed up with action plans
What will you need to be successful?
Bachelor's degree, Master's preferred
8-12-years of work experience in Medical Devices or Technology industry in Sales, Marketing or Operations roles, experience in Service strongly preferred
Demonstrated ability to use data for effective decision making
Experience in using SAP, Salesforce.com and/or other ERP/CRM platforms preferred
Strong communication and consensus-building skills
Proven ability to drive change and establish new processes & procedures
Experience in digital marketing is highly desired
Travel Requirements: Up to 20%
You Unlimited. We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/)
Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility: Hybrid Work Model (For most professional roles)
Training: Hands-On, Team-Customized, Mentorship
Extra Perks: Discounts on fitness clubs, travel and more!
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disabili y.
Stay connected and receive alerts for jobs like this by joining ourtalent community.
We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.
Check ourGlassdoor page for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.
Explore our new website and learn more about our mission, our team, and the opportunities we offer.
Smith & Nephew is an Equal Opportunity/Affirmative Action Employer -EEO/AA/Minorities/Females/Disabled/Veterans and participates in the E-Verify Program.
As an equal opportunity/affirmative action employer, Smith & Nephew is committed to a diverse workforce. If you are a qualified individual in the US with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access Smith & Nephew's career website as a result of your disability. You can request reasonable accommodations by calling Recruitment Support at 1-901-399-6192.