Digital Marketing & E-Commerce Manager

Key ResponsibilitiesSocial Media Content Creation

- Oversee and manage team focused on social media content creation on social media platforms and creating and editing short videos (TikTok) that aligns with the company brand identity, target audience, and business goalsSocial Media Strategy -

Monitor and analyze social media performance, adjusting strategies as needed to optimize reach and engagementSocial SEO

- Optimize our social media channels and content, enhancing the visibility of our content among viewers searching, increasing brand recognition, driving engagement leading to customer conversionE-commerce

- Utilize social media to build brand awareness and generate sales, and get our brand, profile, and services shared online.Stay up-to-date with social media trends, platform updates, and industry newsEngage accounts to identify areas of opportunity with potential and current collaborators and partnersRequirements4-7 years of experience in social media management, marketing communicationsHands on experience in visual storytelling, art direction, content creations, and e-commerce especially with short video platforms (TikTok)Proven track record of growing and managing social media accounts and social media advertising campaignsDemonstrated success leading and managing a team of 2-5 individualsProficient in social media management tools (Later, Semrush, VPN tools)Proficient in Data or Asset Management Software (Airtable, GSheets, Air)Proficient in Marketing automation and outreach tools (CRM platforms, lead generation)Proficient in video and photo editing tools (Photoshop, iMovie, Adobe Premier, Canva)Strong knowledge in analytics tools (Google Analytics, Shopify Analytics)Experience in marketing physical productsExcellent written and verbal communication skillsWork ConditionsSalary: $80,000Full time On-Site EmploymentLocation: Secaucus, NJHours: M-F, 9AM to 6PMCompany BenefitsHealth, Dental, Vision Insurance - 100% coverage for you and familyGenerous PTO401(K) with Company MatchFree Daily Lunch CateringAnnual performance-based incentivesCertification Recognition ProgramFitness Center Membership Subsidy ProgramPlease provide your Cover Letter that demonstrates a proven track record of management of social media accounts and marketing campaigns in E-Commerce, TikTok and other platforms