Summit Federal Credit Union
Digital Marketing Specialist
Summit Federal Credit Union, Rochester, New York, United States, 14600
DATE:
June 27, 2024
STATUS:
Full Time / Exempt
REPORTS TO:
Marketing Manager
LOCATION:
Corporate Office
COMPENSATION:
The starting salary for this position is expected to be around $67,600. The actual salary will be determined based on experience and other-job related factors, consistent with applicable law.
HOURS:
37.50 hours per week
SCHEDULE:
Monday – Friday, 8:30 – 5:00
Position Overview
The Digital Marketing Specialist is responsible for The Summit’s digital marketing initiatives including email marketing, corporate website, paid and organic search. This position will also work both independently and with agency partners to implement, measure and improve The Summit’s digital marketing efforts. The Digital Marketing Specialist will also generate targeted lists, create tracking reports and evaluate campaign performance as well as digital marketing performance as a whole. Perform all responsibilities in a manner that serves The Summit’s Mission and upholds the credit union’s values.
Employment Expectation: Must be capable of performing the following essential responsibilities, with or without reasonable accommodations, as outlined below.
Essential Responsibilities
Liaison to The Summit’s digital marketing agency; responsible for web, email, and paid search initiativesWork with the Marketing Manager and our digital marketing agency to create and implement a digital marketing plan that aligns with our overall marketing strategy and plan.Provide monthly and quarterly digital performance reports to Marketing Manager and Vice President of Marketing and Community EngagementServe as the Webmaster; continuously monitor and update the corporate website to ensure the accuracy of information.Execute website development, design, maintenance, and updates as needed and help develop new web-based marketing initiatives, such as lead generation forms and landing pages.Implement campaigns to increase member utilization of online services and generate online cross-sell opportunities. This may require partnership with others on the Marketing Team, Member Technology Solutions Department, website providers, as well as close contact with individuals on the Member Services and Operations TeamsHandle the delivery, list creation and segmentation, personalization, messaging, scheduling, and analytics for all email marketing communications.Implement and refine our email member engagement retention strategies to increase revenue, reduce attrition and increase member engagement.Generate and analyze A/B testing strategies to optimize emails for open rates, click through rates, engagement, and conversion.Ensure email campaigns exceed industry best practices in terms of deliverability, readability, conversion-focused design as well as internal brand standards.Stay current with best practices, strategies, and industry standards related to email communications.Share email and web insights with the Marketing TeamChampion continuous improvements of our email, web and other digital capabilitiesOversee paid search initiatives and The Summit’s blog. Develop and implement content strategy to support the credit union’s business goals in collaboration with other members of the social media team. Apply strong analytical skills to improve content and delivery by evaluating metrics such as open rates, click through rates, engagement, and other methods of assessing performance.Maintain accurate ATM and branch listings on The Summit’s website, as well as the credit union’s presence on other sites such as Google. Work with Marketing Operations Specialist to monitor and maintain rate information on the corporate website to ensure the accuracy of information.Other Responsibilities
Participate on and occasionally leads the internal social media / digital marketing team.Proofread marketing material to ensure that materials are accurate and meet regulatory and compliance guidelines.Work with Product Marketing Specialist to manage CRM systems, generate emails, and prepare post-campaign reports for marketing programs and promotions.Work in coordination with Risk Management to ensure that all position related agreements adhere to established guidelines and complete the Risk Management process as required for position related vendors.Develop an understanding of credit union products, services, and supporting business processes needed to effectively support the end user.Participate in events such as festivals, grand openings, annual meetings, branch events, etc. as required.Serve on cross-functional teams as assigned.Qualifications
Education & Experience
-
Applicants must possess the following qualifications or an equivalent combination of education and experience:
Education:
A four-year Bachelor’s degree or higher in a marketing/ business field, with a minimum of 3 to 5 years’ prior digital marketing experience.
Experience:
Highly proficient with current version (v6.5) of Word Press and member (customer) databases and CRM systems such as Mail Chimp email softwarePrevious digital marketing and SEM/ SEO experiencePrevious experience working with Google Adwords, Google Analytics 4 (GA4), HubSpot and Site Improve is a plus.Previous experience with
Microsoft Excel including formulas and pivot tables.
Experience with project management software such as Asana or BasecampComputer proficiency in Windows Operating Systems: Microsoft Word, Power Point, and Outlook
Adobe InDesign knowledge is a plus.
Knowledge/Skills
Advanced analytical skills with experience developing reports and/or dashboards.Excellent communication and collaboration skillsStrong time management and interpersonal skillsStrong attention to detail with ability to prioritize and handle tasks that vary in complexity and urgency.Strong proofreading skillsStrong copywriting skillsAbility to communicate effectively with staff, all management levels and outside vendors.Ability to manage multiple tasks and meet deadlines.Office equipment (i.e. calculators, computers, printers, copiers, multi-line phone systems and fax machines)Intranet/Internet, navigation of web-based vendor systems, and utilization of teller & banking softwareKnowledge of Accessibility guidelines such as WCAG 2.2Work Environment
Corporate office setting with occasional travel to vendors, branch locations and community eventsLifting (5-10 pounds)Standing/Sitting for extended periods of time, while working in front of computer monitorTyping / Data EntryProfessional Office EnvironmentOverhead LightingLicensure Requirements
In compliance with the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (S.A.F.E. Act) and the statute’s regulations, applicants must be eligible to register as a Mortgage Loan Originator (MLO). Candidates being considered will be subject to a credit check and fingerprinting.Candidates being considered will be subject to a credit check and fingerprinting.
Safe Work Performance Expectations
We expect our employees to follow all objectives for safe work performance and be responsible for their own actions and conduct.
EQUAL OPPORTUNITY EMPLOYER:
The Summit Federal Credit Union is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, protected veteran status, or status as a qualified individual with disability.
Subject to the compliance requirements of all related federal regulations, including but not limited to; the Bank Secrecy Act (BSA), Anti Money Laundering (AML), Information Security and Privacy policies and procedures. Employees complete annual BSA, AML, Information Security, Privacy, and other job-related training requirements as established by the Summit and within deadlines.
*Note: The above information on this job has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
June 27, 2024
STATUS:
Full Time / Exempt
REPORTS TO:
Marketing Manager
LOCATION:
Corporate Office
COMPENSATION:
The starting salary for this position is expected to be around $67,600. The actual salary will be determined based on experience and other-job related factors, consistent with applicable law.
HOURS:
37.50 hours per week
SCHEDULE:
Monday – Friday, 8:30 – 5:00
Position Overview
The Digital Marketing Specialist is responsible for The Summit’s digital marketing initiatives including email marketing, corporate website, paid and organic search. This position will also work both independently and with agency partners to implement, measure and improve The Summit’s digital marketing efforts. The Digital Marketing Specialist will also generate targeted lists, create tracking reports and evaluate campaign performance as well as digital marketing performance as a whole. Perform all responsibilities in a manner that serves The Summit’s Mission and upholds the credit union’s values.
Employment Expectation: Must be capable of performing the following essential responsibilities, with or without reasonable accommodations, as outlined below.
Essential Responsibilities
Liaison to The Summit’s digital marketing agency; responsible for web, email, and paid search initiativesWork with the Marketing Manager and our digital marketing agency to create and implement a digital marketing plan that aligns with our overall marketing strategy and plan.Provide monthly and quarterly digital performance reports to Marketing Manager and Vice President of Marketing and Community EngagementServe as the Webmaster; continuously monitor and update the corporate website to ensure the accuracy of information.Execute website development, design, maintenance, and updates as needed and help develop new web-based marketing initiatives, such as lead generation forms and landing pages.Implement campaigns to increase member utilization of online services and generate online cross-sell opportunities. This may require partnership with others on the Marketing Team, Member Technology Solutions Department, website providers, as well as close contact with individuals on the Member Services and Operations TeamsHandle the delivery, list creation and segmentation, personalization, messaging, scheduling, and analytics for all email marketing communications.Implement and refine our email member engagement retention strategies to increase revenue, reduce attrition and increase member engagement.Generate and analyze A/B testing strategies to optimize emails for open rates, click through rates, engagement, and conversion.Ensure email campaigns exceed industry best practices in terms of deliverability, readability, conversion-focused design as well as internal brand standards.Stay current with best practices, strategies, and industry standards related to email communications.Share email and web insights with the Marketing TeamChampion continuous improvements of our email, web and other digital capabilitiesOversee paid search initiatives and The Summit’s blog. Develop and implement content strategy to support the credit union’s business goals in collaboration with other members of the social media team. Apply strong analytical skills to improve content and delivery by evaluating metrics such as open rates, click through rates, engagement, and other methods of assessing performance.Maintain accurate ATM and branch listings on The Summit’s website, as well as the credit union’s presence on other sites such as Google. Work with Marketing Operations Specialist to monitor and maintain rate information on the corporate website to ensure the accuracy of information.Other Responsibilities
Participate on and occasionally leads the internal social media / digital marketing team.Proofread marketing material to ensure that materials are accurate and meet regulatory and compliance guidelines.Work with Product Marketing Specialist to manage CRM systems, generate emails, and prepare post-campaign reports for marketing programs and promotions.Work in coordination with Risk Management to ensure that all position related agreements adhere to established guidelines and complete the Risk Management process as required for position related vendors.Develop an understanding of credit union products, services, and supporting business processes needed to effectively support the end user.Participate in events such as festivals, grand openings, annual meetings, branch events, etc. as required.Serve on cross-functional teams as assigned.Qualifications
Education & Experience
-
Applicants must possess the following qualifications or an equivalent combination of education and experience:
Education:
A four-year Bachelor’s degree or higher in a marketing/ business field, with a minimum of 3 to 5 years’ prior digital marketing experience.
Experience:
Highly proficient with current version (v6.5) of Word Press and member (customer) databases and CRM systems such as Mail Chimp email softwarePrevious digital marketing and SEM/ SEO experiencePrevious experience working with Google Adwords, Google Analytics 4 (GA4), HubSpot and Site Improve is a plus.Previous experience with
Microsoft Excel including formulas and pivot tables.
Experience with project management software such as Asana or BasecampComputer proficiency in Windows Operating Systems: Microsoft Word, Power Point, and Outlook
Adobe InDesign knowledge is a plus.
Knowledge/Skills
Advanced analytical skills with experience developing reports and/or dashboards.Excellent communication and collaboration skillsStrong time management and interpersonal skillsStrong attention to detail with ability to prioritize and handle tasks that vary in complexity and urgency.Strong proofreading skillsStrong copywriting skillsAbility to communicate effectively with staff, all management levels and outside vendors.Ability to manage multiple tasks and meet deadlines.Office equipment (i.e. calculators, computers, printers, copiers, multi-line phone systems and fax machines)Intranet/Internet, navigation of web-based vendor systems, and utilization of teller & banking softwareKnowledge of Accessibility guidelines such as WCAG 2.2Work Environment
Corporate office setting with occasional travel to vendors, branch locations and community eventsLifting (5-10 pounds)Standing/Sitting for extended periods of time, while working in front of computer monitorTyping / Data EntryProfessional Office EnvironmentOverhead LightingLicensure Requirements
In compliance with the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (S.A.F.E. Act) and the statute’s regulations, applicants must be eligible to register as a Mortgage Loan Originator (MLO). Candidates being considered will be subject to a credit check and fingerprinting.Candidates being considered will be subject to a credit check and fingerprinting.
Safe Work Performance Expectations
We expect our employees to follow all objectives for safe work performance and be responsible for their own actions and conduct.
EQUAL OPPORTUNITY EMPLOYER:
The Summit Federal Credit Union is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, protected veteran status, or status as a qualified individual with disability.
Subject to the compliance requirements of all related federal regulations, including but not limited to; the Bank Secrecy Act (BSA), Anti Money Laundering (AML), Information Security and Privacy policies and procedures. Employees complete annual BSA, AML, Information Security, Privacy, and other job-related training requirements as established by the Summit and within deadlines.
*Note: The above information on this job has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.