GTB Technologies Inc
Marketing Coordinator
GTB Technologies Inc, West Palm Beach, Florida, United States, 33412
Job DescriptionJob Description
As a Marketing Coordinator, you will play a crucial role in supporting the marketing team to execute effective marketing strategies and achieve business objectives. You will assist in coordinating various marketing activities, ensuring a smooth execution of campaigns, and contributing to the overall success of marketing initiatives.
Key Responsibilities:
Assist in Marketing Campaigns:
Support the development and execution of marketing campaigns across multiple channels, including digital marketing, content marketing, social media, advertising, and email marketing.
Coordinate Marketing Collateral:
Assist in the coordination and production of marketing materials and collateral, ensuring they align with brand guidelines and effectively communicate key messages.
Digital Marketing Support:
Help in implementing digital marketing initiatives, such as website updates, SEO optimization, and managing social media platforms.
Content Management:
Assist in managing and updating content on various marketing channels, including websites, social media, and email newsletters.
Market Research and Insights:
Conduct market research to gather insights on industry trends, competitor activities, and customer preferences to support marketing strategies.
Event Coordination:
Assist in coordinating marketing events and tradeshows, including logistics, booth setup, promotional materials, and attendee management.
Performance Tracking and Reporting:
Monitor and report on the performance of marketing campaigns and activities, tracking key metrics and providing insights for optimization.
Administrative Support:
Provide administrative support to the marketing team, including scheduling meetings, maintaining marketing calendars, and handling correspondence.
Collaboration and Communication:
Collaborate effectively with cross-functional teams to ensure alignment and integration of marketing efforts with overall business objectives.
Maintain clear and open communication with team members and stakeholders to facilitate smooth workflow and project execution.
Qualifications and Requirements:
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Previous experience (2 years) in a marketing support role, demonstrating a solid understanding of marketing principles and practices.
Proficiency in digital marketing tools and platforms, such as CRM systems, social media management tools, content management systems, and basic knowledge of SEO principles.
Strong organizational skills with attention to detail and the ability to manage multiple tasks and deadlines effectively.
Excellent written and verbal communication skills, with the ability to convey ideas clearly and concisely.
Proficiency in Microsoft Office Suite and familiarity with design software (e.g., Adobe Creative Suite) is desirable.
Proactive mindset with a willingness to learn and contribute to team success.
This position requires a highly motivated, results-oriented individual with a “can do” attitude. Strong communication skills and entrepreneurial drive are essential.
The Marketing Coordinator may work in an office or remote environment, depending on company policies. Occasional travel or attendance at marketing events may be required.
Competencies (in order of importance)
Marketing Execution – supporting the development and execution of marketing campaigns and initiatives.
Market Research – conducting market research and gathering customer insights to inform marketing strategies.
Communication – excellent communication skills to convey marketing messages and collaborate with stakeholders.
Organization – strong organizational skills to coordinate marketing activities and manage multiple tasks.
Analytical Thinking – analyzing marketing metrics and data to evaluate performance and optimize campaigns.
Collaboration – working effectively with cross-functional teams and stakeholders to execute marketing initiatives.
As a Marketing Coordinator, you will play a crucial role in supporting the marketing team to execute effective marketing strategies and achieve business objectives. You will assist in coordinating various marketing activities, ensuring a smooth execution of campaigns, and contributing to the overall success of marketing initiatives.
Key Responsibilities:
Assist in Marketing Campaigns:
Support the development and execution of marketing campaigns across multiple channels, including digital marketing, content marketing, social media, advertising, and email marketing.
Coordinate Marketing Collateral:
Assist in the coordination and production of marketing materials and collateral, ensuring they align with brand guidelines and effectively communicate key messages.
Digital Marketing Support:
Help in implementing digital marketing initiatives, such as website updates, SEO optimization, and managing social media platforms.
Content Management:
Assist in managing and updating content on various marketing channels, including websites, social media, and email newsletters.
Market Research and Insights:
Conduct market research to gather insights on industry trends, competitor activities, and customer preferences to support marketing strategies.
Event Coordination:
Assist in coordinating marketing events and tradeshows, including logistics, booth setup, promotional materials, and attendee management.
Performance Tracking and Reporting:
Monitor and report on the performance of marketing campaigns and activities, tracking key metrics and providing insights for optimization.
Administrative Support:
Provide administrative support to the marketing team, including scheduling meetings, maintaining marketing calendars, and handling correspondence.
Collaboration and Communication:
Collaborate effectively with cross-functional teams to ensure alignment and integration of marketing efforts with overall business objectives.
Maintain clear and open communication with team members and stakeholders to facilitate smooth workflow and project execution.
Qualifications and Requirements:
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Previous experience (2 years) in a marketing support role, demonstrating a solid understanding of marketing principles and practices.
Proficiency in digital marketing tools and platforms, such as CRM systems, social media management tools, content management systems, and basic knowledge of SEO principles.
Strong organizational skills with attention to detail and the ability to manage multiple tasks and deadlines effectively.
Excellent written and verbal communication skills, with the ability to convey ideas clearly and concisely.
Proficiency in Microsoft Office Suite and familiarity with design software (e.g., Adobe Creative Suite) is desirable.
Proactive mindset with a willingness to learn and contribute to team success.
This position requires a highly motivated, results-oriented individual with a “can do” attitude. Strong communication skills and entrepreneurial drive are essential.
The Marketing Coordinator may work in an office or remote environment, depending on company policies. Occasional travel or attendance at marketing events may be required.
Competencies (in order of importance)
Marketing Execution – supporting the development and execution of marketing campaigns and initiatives.
Market Research – conducting market research and gathering customer insights to inform marketing strategies.
Communication – excellent communication skills to convey marketing messages and collaborate with stakeholders.
Organization – strong organizational skills to coordinate marketing activities and manage multiple tasks.
Analytical Thinking – analyzing marketing metrics and data to evaluate performance and optimize campaigns.
Collaboration – working effectively with cross-functional teams and stakeholders to execute marketing initiatives.