Daxko
Partner Marketing Manager
Daxko, Birmingham, Alabama, United States, 35275
Job Description
As a Partner Marketing Manager, you are responsible for promoting Daxko’s partners across various channels. You will be accountable for the marketing of Daxko Exchange Partners, SugarWOD Marketing Partners, and SMB Channel partners. You'll coordinate with partner managers, partners, and other internal teams to promote and grow our relationships resulting in higher partner adoption and partner revenue.
You will also:
Collaborate with partner and channel development and marketing teams to develop and iterate on the overarching partner marketing strategy
Build an overall partner GTM framework and align with all other marketing functions on workflows and execution plans for all marketing tactics
Drive and publish an overall partner campaign and calendar for promotions across all partner types and market segments
Work with different segments of market partners to:
Execute a tiered approach to partner GTM, build assets to plan using internal or external resources
Collaborate with SMB, Club and Non-profit demand generation teams to distribute partner assets via planned marketing channels
Partner with the operations team to instrument campaigns and ensure accurate performance tracking and reporting
Collaborate with partner managers to create a custom marketing schedule for product and partner promotions
Routinely report performance of campaigns and tactics to stakeholders, leaders, and partners
Consistently explore new marketing opportunities to add value and drive growth
Collaborate with CMO, product marketing team, and demand gen teams to lead the Daxko PR planning and execution as an additional duty at least eight hours each month
Qualifications:Qualifications
Two (2+) or more years of relevant marketing experience in B2B software.
Expertise in delivering marketing programs for customers or partners
Experience drafting press materials, content, and collateral
Bachelor’s degree or equivalent experience in a relevant field
Strong program and project management skills. Proficient managing and collaborating on projects with internal colleagues, partners, and customers
Excellent communication and content development skills. Demonstratable ability to craft powerful storytelling in press materials, partner content, and collateral
Experience using project management, CRM, and marketing toolsets (automation, AI, design, etc.)
Able to understand the big picture strategy and prioritize responsibilities, able to self-manage during times of ambiguity and change
Must thrive in a fast-paced, time-compressed, and dynamic environment
Task-oriented and able to manage a high volume of small tasks each workday while making progress toward long-term projects.
Prior experience in the fitness industry is a plus
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, benefits, and great perks.
Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
1-month paid sabbatical every 5 years
Casual work environments
Remote work
As a Partner Marketing Manager, you are responsible for promoting Daxko’s partners across various channels. You will be accountable for the marketing of Daxko Exchange Partners, SugarWOD Marketing Partners, and SMB Channel partners. You'll coordinate with partner managers, partners, and other internal teams to promote and grow our relationships resulting in higher partner adoption and partner revenue.
You will also:
Collaborate with partner and channel development and marketing teams to develop and iterate on the overarching partner marketing strategy
Build an overall partner GTM framework and align with all other marketing functions on workflows and execution plans for all marketing tactics
Drive and publish an overall partner campaign and calendar for promotions across all partner types and market segments
Work with different segments of market partners to:
Execute a tiered approach to partner GTM, build assets to plan using internal or external resources
Collaborate with SMB, Club and Non-profit demand generation teams to distribute partner assets via planned marketing channels
Partner with the operations team to instrument campaigns and ensure accurate performance tracking and reporting
Collaborate with partner managers to create a custom marketing schedule for product and partner promotions
Routinely report performance of campaigns and tactics to stakeholders, leaders, and partners
Consistently explore new marketing opportunities to add value and drive growth
Collaborate with CMO, product marketing team, and demand gen teams to lead the Daxko PR planning and execution as an additional duty at least eight hours each month
Qualifications:Qualifications
Two (2+) or more years of relevant marketing experience in B2B software.
Expertise in delivering marketing programs for customers or partners
Experience drafting press materials, content, and collateral
Bachelor’s degree or equivalent experience in a relevant field
Strong program and project management skills. Proficient managing and collaborating on projects with internal colleagues, partners, and customers
Excellent communication and content development skills. Demonstratable ability to craft powerful storytelling in press materials, partner content, and collateral
Experience using project management, CRM, and marketing toolsets (automation, AI, design, etc.)
Able to understand the big picture strategy and prioritize responsibilities, able to self-manage during times of ambiguity and change
Must thrive in a fast-paced, time-compressed, and dynamic environment
Task-oriented and able to manage a high volume of small tasks each workday while making progress toward long-term projects.
Prior experience in the fitness industry is a plus
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, benefits, and great perks.
Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
1-month paid sabbatical every 5 years
Casual work environments
Remote work