Newport Healthcare
DIGITAL MARKETING COORDINATOR
Newport Healthcare, Nashville, Tennessee, United States, 37247
DIGITAL MARKETING COORDINATOR
Category
Marketing/Public Relations
Job Locations
US-TN-Nashville | US-CA-Irvine | US-TN-Nashville
Type
Full-Time
About Us
Newport Healthcare is a nationwide behavioral healthcare organization dedicated to transforming young lives through evidence-based care. To that end, we have assembled the best teen and young adult mental health treatment staff in the country, and we want you to join us. While our experts guide our clients to sustainable healing, our job is to support our valued staff members, and we do that through offering industry-competitive salaries, career growth and skills expansion, student loan repayment and tuition reimbursement, and a company commitment to diversity, equity, and inclusion, among other advantages. Be part of a team that's dedicated to providing compassionate care based in authentic connection, mutual respect, and unconditional love-and experience the rewards of making a difference in the lives of young people and their families each and every day.Empowering Lives. Restoring Families
.Responsibilities
Position Summary:The Digital Marketing Coordinator helps support global marketing efforts and execute digital campaigns that promote Newport Healthcare. This role is responsible for coordinating organic and paid digital marketing opportunities, implementing digital strategies, analyzing data, and reporting on performance as guided by the Senior Director, Digital Marketing. This role should be confident deploying digital marketing initiatives across social platforms (including Facebook, Instagram, LinkedIn, etc.), referring websites (including Psychology Today, Yelp, etc.), the company website (including SEO and data management), and marketing automation tools.Essential Duties:Work in partnership with the Senior Director, Digital Marketing to implement digital strategies, advertising and email marketing campaigns, and more to promote Newport Healthcare to prospective clients, referral sources, peer organizations, and career seekers.
Proactively implement strategies to segment, grow, and maintain target audiences.Report on key performance metrics for all digital channels.Monitor organic website performance, and support team in implementing SEO best practices to increase engagement and optimize content.Coordinate with Senior Director, Digital Marketing to develop and implement a website strategy that is in alignment with the company goals, audience needs, and industry standards.Manage company website and implement updates to ensure it is relevant and timely, including performing monthly website audits for all Newport properties to ensure optimal functionality and address areas of opportunity.Proactively audit internal and external digital platforms to ensure Newport Healthcare content continues to evolve and is current what is occurring within our industry.Coordinate with the Creative Director and Senior Director, Digital Marketing to develop and deploy collateral for social media and content marketing.Manage and update all internal files as well as collateral on the website.Coordinate with Senior Director, Digital Marketing and other team members to support in developing and deploying regular email communications using marketing automation tool, ensuring integrity and reporting on all campaigns.Manage all projects within time limits and on budget.Perform other duties as assigned.
Qualifications
Education and Experience Requirements:Bachelor's degree required in communications, business, public relations, digital marketing implementation, or related field required.Minimum two (2) years of experience in Communications, Marketing, or related field with a strong sense of branding, messaging, content proliferation, and a keen eye for detail required.Experience in tactical SEO and on-site optimization desired.Knowledge of WordPress website platforms, website hosting, and website maintenance (WordPress, Sharepoint, SEMrush, Eloqua, etc. preferred). Development skills are a plus.Knowledge of paid social channels and data analytics tools (such as Google Analytics, Google Tag Manager, Looker Studio, etc.)Knowledge of all Microsoft Office products.
Newport Healthcare is an Equal Opportunity Employer.Newport Healthcare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by federal, state, or local laws.Newport Healthcare is committed to ensuring equal employment opportunity, including providing reasonable accommodations to individuals with a disability. Applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process please email accommodations@newportacademy.com for assistance.For more information on Equal Opportunity, please click here Equal Employment Opportunity Posters
Category
Marketing/Public Relations
Job Locations
US-TN-Nashville | US-CA-Irvine | US-TN-Nashville
Type
Full-Time
About Us
Newport Healthcare is a nationwide behavioral healthcare organization dedicated to transforming young lives through evidence-based care. To that end, we have assembled the best teen and young adult mental health treatment staff in the country, and we want you to join us. While our experts guide our clients to sustainable healing, our job is to support our valued staff members, and we do that through offering industry-competitive salaries, career growth and skills expansion, student loan repayment and tuition reimbursement, and a company commitment to diversity, equity, and inclusion, among other advantages. Be part of a team that's dedicated to providing compassionate care based in authentic connection, mutual respect, and unconditional love-and experience the rewards of making a difference in the lives of young people and their families each and every day.Empowering Lives. Restoring Families
.Responsibilities
Position Summary:The Digital Marketing Coordinator helps support global marketing efforts and execute digital campaigns that promote Newport Healthcare. This role is responsible for coordinating organic and paid digital marketing opportunities, implementing digital strategies, analyzing data, and reporting on performance as guided by the Senior Director, Digital Marketing. This role should be confident deploying digital marketing initiatives across social platforms (including Facebook, Instagram, LinkedIn, etc.), referring websites (including Psychology Today, Yelp, etc.), the company website (including SEO and data management), and marketing automation tools.Essential Duties:Work in partnership with the Senior Director, Digital Marketing to implement digital strategies, advertising and email marketing campaigns, and more to promote Newport Healthcare to prospective clients, referral sources, peer organizations, and career seekers.
Proactively implement strategies to segment, grow, and maintain target audiences.Report on key performance metrics for all digital channels.Monitor organic website performance, and support team in implementing SEO best practices to increase engagement and optimize content.Coordinate with Senior Director, Digital Marketing to develop and implement a website strategy that is in alignment with the company goals, audience needs, and industry standards.Manage company website and implement updates to ensure it is relevant and timely, including performing monthly website audits for all Newport properties to ensure optimal functionality and address areas of opportunity.Proactively audit internal and external digital platforms to ensure Newport Healthcare content continues to evolve and is current what is occurring within our industry.Coordinate with the Creative Director and Senior Director, Digital Marketing to develop and deploy collateral for social media and content marketing.Manage and update all internal files as well as collateral on the website.Coordinate with Senior Director, Digital Marketing and other team members to support in developing and deploying regular email communications using marketing automation tool, ensuring integrity and reporting on all campaigns.Manage all projects within time limits and on budget.Perform other duties as assigned.
Qualifications
Education and Experience Requirements:Bachelor's degree required in communications, business, public relations, digital marketing implementation, or related field required.Minimum two (2) years of experience in Communications, Marketing, or related field with a strong sense of branding, messaging, content proliferation, and a keen eye for detail required.Experience in tactical SEO and on-site optimization desired.Knowledge of WordPress website platforms, website hosting, and website maintenance (WordPress, Sharepoint, SEMrush, Eloqua, etc. preferred). Development skills are a plus.Knowledge of paid social channels and data analytics tools (such as Google Analytics, Google Tag Manager, Looker Studio, etc.)Knowledge of all Microsoft Office products.
Newport Healthcare is an Equal Opportunity Employer.Newport Healthcare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by federal, state, or local laws.Newport Healthcare is committed to ensuring equal employment opportunity, including providing reasonable accommodations to individuals with a disability. Applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process please email accommodations@newportacademy.com for assistance.For more information on Equal Opportunity, please click here Equal Employment Opportunity Posters