Digital Marketing Specialist

Our agency client, based in the Merrimack Valley region is looking for an onsite Digital Marketing Specialist with 3+ years' experience. Projects will include working with the marketing database, email, social media and advertising campaigns within multiple channels (Google, Facebook etc...) Experience withResponsibilitiesDevelop and execute effective local SEO strategies for small business websites, including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.Conduct site audits, track and report SEO metrics, and identify opportunities for optimization.Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.Plan and execute on SEO/SEM, marketing database, email, social media and display advertising campaigns.Create, Launch, Manage, optimize, and organize PPC campaigns for clients, primarily in Google AdsCollaborate closely with other departments to ensure the message and vision of the company are being communicated properly.Design, build and maintain the agency's social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights.Requirements and Education:2+ years' digital marketing experience.Experience with Google Analytics, Google Search Console, and others.Strong understanding of on-page optimization, technical SEO, keyword research, link building, and content strategy.Ability to work independently and collaboratively in a fast-paced environment with an openness to providing and receiving team feedback.Active team and client communicationsStrong copywriting and copy editing skillsProficiency with major digital marketing channels and social media tools (Google Ad Platform, Meta Business Suite, iContact, SocialPilot, HubSpot, etc). Paid social experience a plus.Proficiency with photo and video editing tools (Canva, Adobe)Strong knowledge of WordPress/Elementor.Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.Excellent analytical, problem-solving, and communication skills.Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.