Authenticx
Growth Marketing Specialist (Enterprise Healthcare Software)
Authenticx, Indianapolis, Indiana, us, 46262
Company Description
Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What do we offer our team members?
A culture based on our core values of Authenticity, Courage and Having FunA collaborative environment that supports your personal and professional developmentRemote/virtual working flexibilityFree health insurance optionsComprehensive benefits - medical, vision, dental, life, and disability insuranceHSA and FSA plans401(K)Unlimited vacation timeGenerous paid holidays, sick leave, and parental leavePerks at Work membership for discounts on shopping, travel and much moreJob Description
As the Growth Marketing Specialist at Authenticx, you will be a member of our dynamic and data-driven Marketing team focused on driving revenue generation for our enterprise AI software. In this role, you will:
Drive targeted multi-channel marketing campaigns to drive sales pipeline growth for each of our core personasPartner closely with Sales on account-based marketing (ABM) programs to generate meetings and move prospects through the sales funnelDevelop processes and workflows to ensure prospects are moving strategically and efficiently through the sales funnelOwn the strategy, execution, and optimization of digital marketing campaigns to drive conversionMeasure and analyze the performance of marketing campaigns, and identify and recommend enhancementsWork closely with Marketing team members to develop and optimize landing pages, ads, emails, and other digital assetsCreate impactful marketing nurture programs to move prospects through the sales funnelManage and optimize digital channels including search engine marketing (SEM), paid advertising, ABM, and email marketing campaigns for demand generationQualifications
Our ideal Growth Marketing Specialist will possess the following qualifications:
College degree in Business, Marketing, Advertising, or other relevant fields is preferred1-3 years of business-to-business (B2B) digital marketing or lead/demand generation experienceExperience with Account-Based Marketing (ABM), paid advertising, Search Engine Marketing (SEM), website optimization, and email marketingA data-driven, revenue-centric marketer with both inbound and ABM marketing experienceSoftware-as-a-service (SaaS) and/or healthcare industry experience is highly preferredA self-starter with the ability to organize and prioritize work to meet deadlinesProven track record of success with their marketing programsResults-oriented marketer with strong reporting capabilitiesExperience working with marketing tools like HubSpot, WordPress, Google Analytics, and Google AdWordsAbility to thrive in a fast-paced, ever-changing environmentExceptional communication and collaboration skillsAdditional Information
This is a remote/virtual position.For local team members, occasional on-site working (Indianapolis north side) may be expected for in-person activities.For remote team members, traveling to Indianapolis may be required approximately 1-4x per year, based on business needs.Candidates must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship now or in the future.
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Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What do we offer our team members?
A culture based on our core values of Authenticity, Courage and Having FunA collaborative environment that supports your personal and professional developmentRemote/virtual working flexibilityFree health insurance optionsComprehensive benefits - medical, vision, dental, life, and disability insuranceHSA and FSA plans401(K)Unlimited vacation timeGenerous paid holidays, sick leave, and parental leavePerks at Work membership for discounts on shopping, travel and much moreJob Description
As the Growth Marketing Specialist at Authenticx, you will be a member of our dynamic and data-driven Marketing team focused on driving revenue generation for our enterprise AI software. In this role, you will:
Drive targeted multi-channel marketing campaigns to drive sales pipeline growth for each of our core personasPartner closely with Sales on account-based marketing (ABM) programs to generate meetings and move prospects through the sales funnelDevelop processes and workflows to ensure prospects are moving strategically and efficiently through the sales funnelOwn the strategy, execution, and optimization of digital marketing campaigns to drive conversionMeasure and analyze the performance of marketing campaigns, and identify and recommend enhancementsWork closely with Marketing team members to develop and optimize landing pages, ads, emails, and other digital assetsCreate impactful marketing nurture programs to move prospects through the sales funnelManage and optimize digital channels including search engine marketing (SEM), paid advertising, ABM, and email marketing campaigns for demand generationQualifications
Our ideal Growth Marketing Specialist will possess the following qualifications:
College degree in Business, Marketing, Advertising, or other relevant fields is preferred1-3 years of business-to-business (B2B) digital marketing or lead/demand generation experienceExperience with Account-Based Marketing (ABM), paid advertising, Search Engine Marketing (SEM), website optimization, and email marketingA data-driven, revenue-centric marketer with both inbound and ABM marketing experienceSoftware-as-a-service (SaaS) and/or healthcare industry experience is highly preferredA self-starter with the ability to organize and prioritize work to meet deadlinesProven track record of success with their marketing programsResults-oriented marketer with strong reporting capabilitiesExperience working with marketing tools like HubSpot, WordPress, Google Analytics, and Google AdWordsAbility to thrive in a fast-paced, ever-changing environmentExceptional communication and collaboration skillsAdditional Information
This is a remote/virtual position.For local team members, occasional on-site working (Indianapolis north side) may be expected for in-person activities.For remote team members, traveling to Indianapolis may be required approximately 1-4x per year, based on business needs.Candidates must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship now or in the future.
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