Edwards Lifesciences
Senior Product Manager, THV Global Marketing
Edwards Lifesciences, Bell, California, us, 90202
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.
You'll make an impact by...
Developing comprehensive global strategic marketing plans with discipline to include impactful tactical promotions and programs (personal and non-personal) for major product launchesLeveraging insights to create strategic imperatives, positioning, UVP and marketing messages based on regional strategies, knowledge of current literature and scientific data, current competitive environment, and regulatory/legal requirements for major product launchesUsing current market and customer insights to create marketing mix plan (traditional and digital)Leading global HCP engagement strategy and implementationApplying effective storytelling capabilities with senior leadership, international leaders and to external customersCollaborating with cross-functional teams to co-create programs (ie. brand, digital, professional education, medical affairs, etc) and regional/country marketing and commercial leadsPartnering closely with Upstream Marketing on new product development and anticipated launchesBuilding relationships with key opinion leaders (KOL) to help inform and roll-out product launch plans, and to understand current market conditionsActing as the owner and champion of competitive landscape and activitiesDriving marketing collateral/labeling through all relevant regulatory, medical and legal approval processes through collaboration with relevant cross-functional stakeholders for major product launchesPartnering with the Global Marketing Operations team to drive regulatory submission and launch timing for new productsLeading the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition) and track program impact through rigorous metricsAnalyzing clinical and market data to assess regional impact of potential product launchesLeveraging financial acumen to manage budgets related to product line, campaigns and projectsOther Incidental Duties
What you'll need (Required):
Bachelor's Degree with 8 years of relevant experience
Master's Degree or equivalent 6 years experience of related experience working in sales, marketing, or healthcare industry Required
What else we look for (Preferred):
Experience in the cardiovascular space is a plusExperience in people/team leadership is a plusInternational exposure is a plusProven successful project management skillsProven expertise in Microsoft Office SuiteExcellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectivesExtensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standardsExtensive understanding of related aspects of marketing concepts, competencies and principlesExtensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind researchAbility to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.Ability to assess and understand market share, pricing, ASPs, competitive dynamicsPossess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networksStrict attention to detailAbility to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organizationAbility to manage competing priorities in a fast-paced environmentAbility to represent leadership on sections of projects within a specific area working closely with cross-functional teams, marketing peers and international leaders and managing needs and messaging to upper managementAbility to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of effortsAdhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $111,000 to $158,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.#J-18808-Ljbffr
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.
You'll make an impact by...
Developing comprehensive global strategic marketing plans with discipline to include impactful tactical promotions and programs (personal and non-personal) for major product launchesLeveraging insights to create strategic imperatives, positioning, UVP and marketing messages based on regional strategies, knowledge of current literature and scientific data, current competitive environment, and regulatory/legal requirements for major product launchesUsing current market and customer insights to create marketing mix plan (traditional and digital)Leading global HCP engagement strategy and implementationApplying effective storytelling capabilities with senior leadership, international leaders and to external customersCollaborating with cross-functional teams to co-create programs (ie. brand, digital, professional education, medical affairs, etc) and regional/country marketing and commercial leadsPartnering closely with Upstream Marketing on new product development and anticipated launchesBuilding relationships with key opinion leaders (KOL) to help inform and roll-out product launch plans, and to understand current market conditionsActing as the owner and champion of competitive landscape and activitiesDriving marketing collateral/labeling through all relevant regulatory, medical and legal approval processes through collaboration with relevant cross-functional stakeholders for major product launchesPartnering with the Global Marketing Operations team to drive regulatory submission and launch timing for new productsLeading the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition) and track program impact through rigorous metricsAnalyzing clinical and market data to assess regional impact of potential product launchesLeveraging financial acumen to manage budgets related to product line, campaigns and projectsOther Incidental Duties
What you'll need (Required):
Bachelor's Degree with 8 years of relevant experience
Master's Degree or equivalent 6 years experience of related experience working in sales, marketing, or healthcare industry Required
What else we look for (Preferred):
Experience in the cardiovascular space is a plusExperience in people/team leadership is a plusInternational exposure is a plusProven successful project management skillsProven expertise in Microsoft Office SuiteExcellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectivesExtensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standardsExtensive understanding of related aspects of marketing concepts, competencies and principlesExtensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind researchAbility to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.Ability to assess and understand market share, pricing, ASPs, competitive dynamicsPossess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networksStrict attention to detailAbility to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organizationAbility to manage competing priorities in a fast-paced environmentAbility to represent leadership on sections of projects within a specific area working closely with cross-functional teams, marketing peers and international leaders and managing needs and messaging to upper managementAbility to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of effortsAdhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $111,000 to $158,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.#J-18808-Ljbffr