Dental Depot
Digital Marketing Manager (ELO, OKC)
Dental Depot, Oklahoma City, Oklahoma, United States, 73116
Position Summary
The Digital Marketing Manager will oversee all digital (social media, websites, SEO, PPC) marketing programs and initiatives for Dental Depot, both for potential external and internal customers. This position supports, but is not limited to, advertising campaigns, signage and collateral pieces, market research, social media, merchandising events, media buys, mobile apps and community relations.
Essential Functions
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.• Google Paid search program support• Manage social media marketing campaigns and day-to-day content activities for all Dental Depot entities• Create, curate, and manage all published content• Design, create and manage promotions and social ad campaigns, integrate with the company's overall marketing campaign plan and channels.• Aggregate weekly and as-needed reporting with focus in Google Analytics, AdWords• Maintain website content, including copy, image assets, landing pages, digital resources, videos, etc.• Participate in developing digital content, social media strategy, website maintenance and updates• Manage relationships with outside vendors for any digital work such as web design, SEO, Paid search, etc.• Assist with planning, writing and editing quarterly internal newsmagazine and company blogs• Liaise with recruitment, operations, clinical, Ortho, etc. on special projects and events• Present new ideas and initiatives to team members• Remain up-to-date and aware of industry trends• Actively and enthusiastically contribute to the team• Complies with: Dental Depot policies and procedures; OSHA policies, procedures, rules, and regulations; and HIPAA policies, procedures, rules, and regulations.• Maintain regular and reliable attendance
The Digital Marketing Manager will oversee all digital (social media, websites, SEO, PPC) marketing programs and initiatives for Dental Depot, both for potential external and internal customers. This position supports, but is not limited to, advertising campaigns, signage and collateral pieces, market research, social media, merchandising events, media buys, mobile apps and community relations.
Essential Functions
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.• Google Paid search program support• Manage social media marketing campaigns and day-to-day content activities for all Dental Depot entities• Create, curate, and manage all published content• Design, create and manage promotions and social ad campaigns, integrate with the company's overall marketing campaign plan and channels.• Aggregate weekly and as-needed reporting with focus in Google Analytics, AdWords• Maintain website content, including copy, image assets, landing pages, digital resources, videos, etc.• Participate in developing digital content, social media strategy, website maintenance and updates• Manage relationships with outside vendors for any digital work such as web design, SEO, Paid search, etc.• Assist with planning, writing and editing quarterly internal newsmagazine and company blogs• Liaise with recruitment, operations, clinical, Ortho, etc. on special projects and events• Present new ideas and initiatives to team members• Remain up-to-date and aware of industry trends• Actively and enthusiastically contribute to the team• Complies with: Dental Depot policies and procedures; OSHA policies, procedures, rules, and regulations; and HIPAA policies, procedures, rules, and regulations.• Maintain regular and reliable attendance