Shine - Mission Driven Growth
Digital Marketing Strategist
Shine - Mission Driven Growth, New York, New York, us, 10261
Get To Know ShineWere a strategy, identity and campaigning agency. At Shine we believe that mission-driven businesses can positively impact society and the world around them, while at the same time growing their organisation. It is our expertise and our job to help them do that.Shine is a collection of creatives, strategists, designers, and business experts. And did you know were always looking to meet new people? So dont hesitate to get in touch if this role sounds like you!The RoleWe are seeking a highly skilled and data-driven Digital Marketing Strategist to join our marketing team. As a Digital Marketing Strategist, you will be responsible for planning, executing, and optimizing paid social media campaigns across various platforms. This role requires a strategic thinker with a deep understanding of social media advertising, analytics, and a proven track record of driving measurable results.
We Will Count On You To* Develop and implement paid social media strategies to achieve business objectives and KPIs.
* Create, manage, and optimize paid social campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
* Conduct thorough audience targeting and segmentation to maximize campaign effectiveness.
* Collaborate with the creative team to develop compelling ad creatives and copy.
* Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
* Stay abreast of industry trends, algorithm changes, and emerging opportunities in paid social media.
* Manage advertising budgets, ensuring efficient allocation and ROI.
* Conduct A/B testing to optimize ad performance and identify opportunities for innovation.
* Provide regular reports on campaign performance and key metrics to stakeholders.What You Need To Have
* Bachelor's degree in Marketing, Advertising, Business, or a related field.
* Proven experience as a Paid Social Specialist or in a similar role.
* In-depth knowledge of social media advertising platforms and best practices.
* Strong analytical skills with the ability to interpret data and draw actionable insights.
* Proficiency in using analytics tools and platforms to track and measure campaign performance.
* Creative thinking and the ability to contribute innovative ideas to ad campaigns.
* Excellent communication and collaboration skills.
* Detail-oriented with a focus on quality and accuracy.
* Certifications in social media advertising platforms are a plus.What We Offer
* A competitive remuneration package and employee benefits
* Flexible working arrangements designed to suit individual circumstances and family needs
* Birthday and study leave
* Wellness Days to allow you to focus on your own physical and or mental wellbeing
* A workplace where you can access 2 weeks additional leave each year so you can take that extra break with family or friends
* We applaud your need to give back to the community and give you 2 paid volunteer days each year to support one of our-affiliated charities
* A collaborative and fun culture
* A vibrant office space at our HQ in Hells Kitchen (Coming Soon)
* Plus, so much more!What are the next steps?Click on Apply to submit your formal application and our Talent Acquisition Team will be in touch. Don't delay - we'll be moving fast as soon as we find the perfect candidate.
We Will Count On You To* Develop and implement paid social media strategies to achieve business objectives and KPIs.
* Create, manage, and optimize paid social campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
* Conduct thorough audience targeting and segmentation to maximize campaign effectiveness.
* Collaborate with the creative team to develop compelling ad creatives and copy.
* Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
* Stay abreast of industry trends, algorithm changes, and emerging opportunities in paid social media.
* Manage advertising budgets, ensuring efficient allocation and ROI.
* Conduct A/B testing to optimize ad performance and identify opportunities for innovation.
* Provide regular reports on campaign performance and key metrics to stakeholders.What You Need To Have
* Bachelor's degree in Marketing, Advertising, Business, or a related field.
* Proven experience as a Paid Social Specialist or in a similar role.
* In-depth knowledge of social media advertising platforms and best practices.
* Strong analytical skills with the ability to interpret data and draw actionable insights.
* Proficiency in using analytics tools and platforms to track and measure campaign performance.
* Creative thinking and the ability to contribute innovative ideas to ad campaigns.
* Excellent communication and collaboration skills.
* Detail-oriented with a focus on quality and accuracy.
* Certifications in social media advertising platforms are a plus.What We Offer
* A competitive remuneration package and employee benefits
* Flexible working arrangements designed to suit individual circumstances and family needs
* Birthday and study leave
* Wellness Days to allow you to focus on your own physical and or mental wellbeing
* A workplace where you can access 2 weeks additional leave each year so you can take that extra break with family or friends
* We applaud your need to give back to the community and give you 2 paid volunteer days each year to support one of our-affiliated charities
* A collaborative and fun culture
* A vibrant office space at our HQ in Hells Kitchen (Coming Soon)
* Plus, so much more!What are the next steps?Click on Apply to submit your formal application and our Talent Acquisition Team will be in touch. Don't delay - we'll be moving fast as soon as we find the perfect candidate.