APLA Health
Content Relations Manager
APLA Health, Los Angeles, California, United States, 90079
Job Details
Job LocationDavid Geffen Health Center, Koreatown - Los Angeles, CA
Position TypeFull Time
Education Level4 Year Degree
Salary Range$28.03 - $35.54 Hourly
Travel PercentageUp to 25%
Job ShiftDay
Job CategoryMarketing
Description
POSITION SUMMARY:
Under the direction of the Director of Communications, the Content Relations Manager will spearhead content creation, strategy, analysis, development, distribution, and promotion through social and digital platforms, public relations, and print,.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Strategic Communications Duties:Collaborate with Communications team to develop high-level content strategies, including identification of audience targets, platform best practices, and timing/calendar development.Generate new ideas for content, public relations, and digital strategies to reach identified audiences.Build and implement marketing communications strategy to expand brand awareness, program engagement, and donor support.Work closely with department heads to collaboratively develop programs that impact both reputation and revenue for the organization, leveraging peer expertise.Manage and keep current an issues management/crisis plan that ties into communication protocols.Advise executive management and key stakeholders of potential communication opportunities and evaluate rewards and risks of potential approaches.Work with the Director of Communications to keep employees, advisors, volunteers, Board members, and other stakeholders current on APLA Health's plans, activities, and results.Ensure communications such as press releases, media alerts, and media outreach are executed flawlessly and integrated into overall marketing strategy and plan, working with external vendors as appropriate.Maintain an advanced understanding of evolving content, public relations, and digital marketing trends to identify new opportunities for reaching clientsEvaluate metrics to determine effectiveness of content, PR, and digital initiatives to refine messaging and campaigns.Customer and Donor Marketing Duties:
Work with our department heads to connect APLA Health with potential customers and donors.Manage website, blog, and social media channels and create metrics and reports for reach, engagement, and conversion of marketing campaigns.Collaborate on planning, implementation, running, and reporting of all lead generation programs.Develop/edit content and maintain a calendar for a regular schedule of blog posts, white papers, case studies, newsletters, and social content mapped to APLA Health's overall marketing plan.Work closely with Advancement team to promote annual fundraising activities and the capital campaign and assist with developing effective donor stewardship.Ensure efficient and impactful marketing for key products, courses, productions, exhibitions, and donor outreach initiatives.Manage event marketing and planning, ensuring execution of major company events and ensure integration with other marketing initiatives including PR, lead generation, and social engagement.OTHER DUTIES MAY BE ASSIGNED TO MEET BUSINESS NEEDS.
Qualifications
REQUIREMENTS:
Bachelor's Degree plus three years of experience, or high school diploma and 5+ years of equivalent work experience, in Communications, Marketing, Public Relations, or similar field required.Three or more years of prior experience in communications strategy and marketing that includes management advisement, whether for colleagues or clients, as well as prior experience that demonstrates both strategic thinking and ability to tactically execute assignments.Versatile written communication skills (with demonstrable experience in copywriting, content marketing, blogging, or PR).Influential oral communication skills, both one on one and in groupsStrong project management skills, including the ability to independently manage and execute complex projects beginning-to-endPreference for experience in healthcare, advocacy, arts, and/or non-profit spacesExperience using tools for marketing reporting, analytics, and marketing automation (e.g. Google Analytics, Sprout Social, Asana, Loomly, etc.)Demonstrated experience developing, implementing, and optimizing digital marketing strategies (SEO, SEM, and social media (paid and organic)Fluency in Microsoft Office, email marketing tools, and an understanding of database systemsAdobe Suite proficiency desirableSocial media community management desirableExcellent understanding of social media tools and impact
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
This is primarily an office position that requires only occasional bending, reaching, stooping, lifting and moving of office materials weighing 25 pounds or less. The position requires daily use of a personal computer and requires entering, viewing, and revising text and graphics on the computer terminal and on paper. Occasional weekend or evening work required.
SPECIAL REQUIREMENTS:
COVID vaccination and booster required, or medical/religious exemption.
Equal Opportunity Employer: minority/female/transgender/disability/veteran.
Job LocationDavid Geffen Health Center, Koreatown - Los Angeles, CA
Position TypeFull Time
Education Level4 Year Degree
Salary Range$28.03 - $35.54 Hourly
Travel PercentageUp to 25%
Job ShiftDay
Job CategoryMarketing
Description
POSITION SUMMARY:
Under the direction of the Director of Communications, the Content Relations Manager will spearhead content creation, strategy, analysis, development, distribution, and promotion through social and digital platforms, public relations, and print,.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Strategic Communications Duties:Collaborate with Communications team to develop high-level content strategies, including identification of audience targets, platform best practices, and timing/calendar development.Generate new ideas for content, public relations, and digital strategies to reach identified audiences.Build and implement marketing communications strategy to expand brand awareness, program engagement, and donor support.Work closely with department heads to collaboratively develop programs that impact both reputation and revenue for the organization, leveraging peer expertise.Manage and keep current an issues management/crisis plan that ties into communication protocols.Advise executive management and key stakeholders of potential communication opportunities and evaluate rewards and risks of potential approaches.Work with the Director of Communications to keep employees, advisors, volunteers, Board members, and other stakeholders current on APLA Health's plans, activities, and results.Ensure communications such as press releases, media alerts, and media outreach are executed flawlessly and integrated into overall marketing strategy and plan, working with external vendors as appropriate.Maintain an advanced understanding of evolving content, public relations, and digital marketing trends to identify new opportunities for reaching clientsEvaluate metrics to determine effectiveness of content, PR, and digital initiatives to refine messaging and campaigns.Customer and Donor Marketing Duties:
Work with our department heads to connect APLA Health with potential customers and donors.Manage website, blog, and social media channels and create metrics and reports for reach, engagement, and conversion of marketing campaigns.Collaborate on planning, implementation, running, and reporting of all lead generation programs.Develop/edit content and maintain a calendar for a regular schedule of blog posts, white papers, case studies, newsletters, and social content mapped to APLA Health's overall marketing plan.Work closely with Advancement team to promote annual fundraising activities and the capital campaign and assist with developing effective donor stewardship.Ensure efficient and impactful marketing for key products, courses, productions, exhibitions, and donor outreach initiatives.Manage event marketing and planning, ensuring execution of major company events and ensure integration with other marketing initiatives including PR, lead generation, and social engagement.OTHER DUTIES MAY BE ASSIGNED TO MEET BUSINESS NEEDS.
Qualifications
REQUIREMENTS:
Bachelor's Degree plus three years of experience, or high school diploma and 5+ years of equivalent work experience, in Communications, Marketing, Public Relations, or similar field required.Three or more years of prior experience in communications strategy and marketing that includes management advisement, whether for colleagues or clients, as well as prior experience that demonstrates both strategic thinking and ability to tactically execute assignments.Versatile written communication skills (with demonstrable experience in copywriting, content marketing, blogging, or PR).Influential oral communication skills, both one on one and in groupsStrong project management skills, including the ability to independently manage and execute complex projects beginning-to-endPreference for experience in healthcare, advocacy, arts, and/or non-profit spacesExperience using tools for marketing reporting, analytics, and marketing automation (e.g. Google Analytics, Sprout Social, Asana, Loomly, etc.)Demonstrated experience developing, implementing, and optimizing digital marketing strategies (SEO, SEM, and social media (paid and organic)Fluency in Microsoft Office, email marketing tools, and an understanding of database systemsAdobe Suite proficiency desirableSocial media community management desirableExcellent understanding of social media tools and impact
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
This is primarily an office position that requires only occasional bending, reaching, stooping, lifting and moving of office materials weighing 25 pounds or less. The position requires daily use of a personal computer and requires entering, viewing, and revising text and graphics on the computer terminal and on paper. Occasional weekend or evening work required.
SPECIAL REQUIREMENTS:
COVID vaccination and booster required, or medical/religious exemption.
Equal Opportunity Employer: minority/female/transgender/disability/veteran.