Nicolet College
Full- Time Social Media & Marketing Specialist
Nicolet College, Rhinelander, Wisconsin, United States, 54501
Salary:
See Position Description
Location :
Rhinelander, WI
Job Type:
Full-time
Job Number:
1500000260
Department:
Marketing
Opening Date:
07/02/2024
Position Summary
At Nicolet College, our mission is to transform lives and enrich communities, and we see change as an opportunity to transform even more lives and to serve our communities even better. To accomplish this mission, we are redesigning higher education to serve today's learners in the most inclusive, creative, and flexible ways imaginable. We are responding with innovative programs, strong employer partnerships, and student-centered practices. Are you interested in serving our college community by supporting our Marketing Team? If so, we can't wait to meet you!
The Social Media and Media Marketing Specialist will work to enhance the College's brand visibility through the use of social media, advertising, and captivating content development to market to its various audiences. The position will promote College offerings to prospective students, support academic programs, and actively engage with community members while supporting the overall mission and strategic goals of Nicolet College. Strong communication skills, attention to detail, and the ability to thrive in a dynamic, fast-paced environment are essential for success in this role. This position requires regular and punctual on-site presence.Primary Duties and Responsibilities
(This list is not all-inclusive; other duties may be required and assigned.)Social MediaManage and curate content for Nicolet College social media accounts (Facebook, Instagram, YouTube, LinkedIn), including content plans, calendaring, scheduling, and engagement.Develop and execute social media campaigns to increase brand awareness, engagement, and follower growth.Monitor and report on analytics and post/campaign engagement.Stay current on social media trends, identifying opportunities for strategic content creation and platform enhancement.Support social media initiatives with compelling narratives, creative videos, and event photography.Video Production and PhotographyCollaborate with the marketing, instructional effectiveness, academic, and other internal teams to produce creative and engaging content for online courses, and promotion of student programs, special events, and college happenings.Oversee all aspects of video production, including concept and storyboard development, location scouting, talent acquisition, scheduling, lighting, filming, editing, and archiving.Film in a variety of styles, from marketing promotions to instructional videos, testimonials, interviews, and documentary projects, both on set, on campus, and on location. Must work well as a team and independently to interview and coach on-screen talent.Manage, maintain, and organize equipment including cameras, lenses, lighting, audio equipment, and accessories.Research and implement new media technologies, based on user feedback and industry trends.AdvertisingDevelop comprehensive advertising strategies to effectively target audiences and promote College programs, events, and enrollment.Collaborate with internal marketing team, advertising agencies, or vendors to create compelling ad campaigns across various media channels.Monitor and analyze advertising performance metrics, optimizing campaigns for maximum return on investment (ROI).Qualifications
Knowledge, Skills, and Abilities:
Knowledge of social media platforms and of new or emerging technology, including the ability to analyze potential value to the College, to recommend and implement new initiatives, and to discontinue ineffective efforts.Demonstrated success working in a social media capacity.Ability to create platform driven content while maintaining College brand and voice.Ability to work professionally and collegially within a culture that seeks excellence and emphasizes teamwork.Excellent communication skills and judgment, and the ability to prioritize and manage multiple projects.Coordinate multiple projects simultaneously, maintain deadlines, and communicate with team members to meet tight deadlines while maintaining quality standards.Strong writing, proofing, and editing skills with ability to self-check work, and the work of others, to maintain College standards and ensure accuracy.Proficiency using creative and video/photo editing software, such as Canva, Adobe InDesign, Illustrator, Photoshop, Premiere, After Effects, Audition, Hootsuite (or similar).Proficiency using professional video equipment, such a digital video camera, DSLR cameras, lenses, devices, microphones, audio, and lighting equipment.Required Qualifications:
Associate degree in communications, journalism, marketing, video production, digital marketing, or related field.3-5 years of professional experience in communications, journalism, social media advertising, and/or videography.Preferred Qualifications:
Bachelor's degree in communication, journalism, marketing, video production, digital marketing, advertising, or related field.Physical Demands:The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must demonstrate strong attention to detail and must be able to perform complex tasks without error.While performing the duties of this job, the employee will be exposed to normal office conditions and usual office equipment such as telephone, personal computer, printers/copiers, reports, and files.The employee will be constantly required to sit, talk, hear, and type/write.The employee will be frequently required to stand, walk, touch/handle/grasp (using hands and fingers), and reach with hands and arms.The employee must occasionally bend or squat and lift and/or push up to 25 pounds of general office items.Specific vision abilities required by this job include close, far, and field of vision.
Other
The typical starting pay range for this position is $ 26.62- 30.42 per hour, commensurate with qualifications and experience. Includes a comprehensive benefits package.
Application Procedure:Apply at Attach a cover letter addressing how your background and experience are consistent with the required and preferred qualifications of the position, a current resume, and unofficial college transcripts. Applications received by
4 p.m. on Tuesday July 23rd, 2024, will receive full consideration. The position will remain open until filled.
Nicolet Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities.
We're proud to offer our employees a comprehensive benefits package and competitive wages. Employees may be eligible for the following benefits:
Paid Time Off - holidays, bereavement leave, and six week vacation for FT employeesHealth Insurance with UMR - employer pays 98-91% of premiumsEmployer contribution to HSA for employees enrolled in HDHPDental Insurance with Delta Dental - employer pays 100% of premiums for single; 96% for family planVision Insurance with Superior Vision - optional; 2 plans to choose fromLife Insurance - employer pays 100% for Basic coverage; optional Additional and Spouse/Dependent coverageLong Term Disability Insurance - employer pays 100%Short Term Disability Insurance - optional; paid by employeeEmployee Assistance Program - employer pays 100%Required participation in Wisconsin Retirement SystemOptional Participation in Section 125 Plan - Flexible Spending AccountOptional Participation in Tax Sheltered Annuity Plan -- 403(b) and 457(b) plansProfessional Development FundingDegree Pursuit Reimbursement - by application, after 1 year of serviceEmployee Mentoring ProgramWellness Initiatives
Ergonomic assessmentsOn-site mammograms and flu shotsSupport for mothersTeladoc online medical servicesWalking trailsWeight loss and nutrition programming
Benefits are pro-rated for some part-time positions. Eligible employees will receive timely notification if/as they become eligible to participate in benefit programs.
Additional services and on-site resources include:
- Highlights collaboration with local non-profits, public art on campus, social gatherings, and dynamic conversations.- We believe learning is for life! Get creative with classes in a variety of areas:
Arts & CraftsComputers & Technology for HomeFood & CookingHealth & FitnessPersonal Enrichment
Food and Dining
A' La Carte Service - grab 'n go items, operated by Culinary students.Lakeside Cafe and Market - located in the Lakeside Center.- a student-run restaurant offering a range of cuisine prepared and served by student chefs. Operates during spring semester.
Check out a wide variety of items including books/audiobooks, DVDs, music on CDs, magazines, newspapers, and electronic items like laptops, cameras, and recorders.Participate in events/offerings throughout the year.Tours and research assistance.
Conference and technology classrooms, computer labs, and a theatre are available for rent, and we offer catering services.
Salon
- Cosmetology students provide a range of hair care, nail care, and spa services.
Theatre
brings a diverse offering of events to celebrate the performing arts from the Northwoods and around the world including theatre, music, and film events.
01
Do you possess an associate degree in communications, journalism, marketing, video production, digital marketing, or related field?
YesNo
02
Do you possess 3-5 years of professional experience in communications, journalism, marketing, video production, digital marketing, or related field?
YesNo
Required Question
See Position Description
Location :
Rhinelander, WI
Job Type:
Full-time
Job Number:
1500000260
Department:
Marketing
Opening Date:
07/02/2024
Position Summary
At Nicolet College, our mission is to transform lives and enrich communities, and we see change as an opportunity to transform even more lives and to serve our communities even better. To accomplish this mission, we are redesigning higher education to serve today's learners in the most inclusive, creative, and flexible ways imaginable. We are responding with innovative programs, strong employer partnerships, and student-centered practices. Are you interested in serving our college community by supporting our Marketing Team? If so, we can't wait to meet you!
The Social Media and Media Marketing Specialist will work to enhance the College's brand visibility through the use of social media, advertising, and captivating content development to market to its various audiences. The position will promote College offerings to prospective students, support academic programs, and actively engage with community members while supporting the overall mission and strategic goals of Nicolet College. Strong communication skills, attention to detail, and the ability to thrive in a dynamic, fast-paced environment are essential for success in this role. This position requires regular and punctual on-site presence.Primary Duties and Responsibilities
(This list is not all-inclusive; other duties may be required and assigned.)Social MediaManage and curate content for Nicolet College social media accounts (Facebook, Instagram, YouTube, LinkedIn), including content plans, calendaring, scheduling, and engagement.Develop and execute social media campaigns to increase brand awareness, engagement, and follower growth.Monitor and report on analytics and post/campaign engagement.Stay current on social media trends, identifying opportunities for strategic content creation and platform enhancement.Support social media initiatives with compelling narratives, creative videos, and event photography.Video Production and PhotographyCollaborate with the marketing, instructional effectiveness, academic, and other internal teams to produce creative and engaging content for online courses, and promotion of student programs, special events, and college happenings.Oversee all aspects of video production, including concept and storyboard development, location scouting, talent acquisition, scheduling, lighting, filming, editing, and archiving.Film in a variety of styles, from marketing promotions to instructional videos, testimonials, interviews, and documentary projects, both on set, on campus, and on location. Must work well as a team and independently to interview and coach on-screen talent.Manage, maintain, and organize equipment including cameras, lenses, lighting, audio equipment, and accessories.Research and implement new media technologies, based on user feedback and industry trends.AdvertisingDevelop comprehensive advertising strategies to effectively target audiences and promote College programs, events, and enrollment.Collaborate with internal marketing team, advertising agencies, or vendors to create compelling ad campaigns across various media channels.Monitor and analyze advertising performance metrics, optimizing campaigns for maximum return on investment (ROI).Qualifications
Knowledge, Skills, and Abilities:
Knowledge of social media platforms and of new or emerging technology, including the ability to analyze potential value to the College, to recommend and implement new initiatives, and to discontinue ineffective efforts.Demonstrated success working in a social media capacity.Ability to create platform driven content while maintaining College brand and voice.Ability to work professionally and collegially within a culture that seeks excellence and emphasizes teamwork.Excellent communication skills and judgment, and the ability to prioritize and manage multiple projects.Coordinate multiple projects simultaneously, maintain deadlines, and communicate with team members to meet tight deadlines while maintaining quality standards.Strong writing, proofing, and editing skills with ability to self-check work, and the work of others, to maintain College standards and ensure accuracy.Proficiency using creative and video/photo editing software, such as Canva, Adobe InDesign, Illustrator, Photoshop, Premiere, After Effects, Audition, Hootsuite (or similar).Proficiency using professional video equipment, such a digital video camera, DSLR cameras, lenses, devices, microphones, audio, and lighting equipment.Required Qualifications:
Associate degree in communications, journalism, marketing, video production, digital marketing, or related field.3-5 years of professional experience in communications, journalism, social media advertising, and/or videography.Preferred Qualifications:
Bachelor's degree in communication, journalism, marketing, video production, digital marketing, advertising, or related field.Physical Demands:The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must demonstrate strong attention to detail and must be able to perform complex tasks without error.While performing the duties of this job, the employee will be exposed to normal office conditions and usual office equipment such as telephone, personal computer, printers/copiers, reports, and files.The employee will be constantly required to sit, talk, hear, and type/write.The employee will be frequently required to stand, walk, touch/handle/grasp (using hands and fingers), and reach with hands and arms.The employee must occasionally bend or squat and lift and/or push up to 25 pounds of general office items.Specific vision abilities required by this job include close, far, and field of vision.
Other
The typical starting pay range for this position is $ 26.62- 30.42 per hour, commensurate with qualifications and experience. Includes a comprehensive benefits package.
Application Procedure:Apply at Attach a cover letter addressing how your background and experience are consistent with the required and preferred qualifications of the position, a current resume, and unofficial college transcripts. Applications received by
4 p.m. on Tuesday July 23rd, 2024, will receive full consideration. The position will remain open until filled.
Nicolet Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities.
We're proud to offer our employees a comprehensive benefits package and competitive wages. Employees may be eligible for the following benefits:
Paid Time Off - holidays, bereavement leave, and six week vacation for FT employeesHealth Insurance with UMR - employer pays 98-91% of premiumsEmployer contribution to HSA for employees enrolled in HDHPDental Insurance with Delta Dental - employer pays 100% of premiums for single; 96% for family planVision Insurance with Superior Vision - optional; 2 plans to choose fromLife Insurance - employer pays 100% for Basic coverage; optional Additional and Spouse/Dependent coverageLong Term Disability Insurance - employer pays 100%Short Term Disability Insurance - optional; paid by employeeEmployee Assistance Program - employer pays 100%Required participation in Wisconsin Retirement SystemOptional Participation in Section 125 Plan - Flexible Spending AccountOptional Participation in Tax Sheltered Annuity Plan -- 403(b) and 457(b) plansProfessional Development FundingDegree Pursuit Reimbursement - by application, after 1 year of serviceEmployee Mentoring ProgramWellness Initiatives
Ergonomic assessmentsOn-site mammograms and flu shotsSupport for mothersTeladoc online medical servicesWalking trailsWeight loss and nutrition programming
Benefits are pro-rated for some part-time positions. Eligible employees will receive timely notification if/as they become eligible to participate in benefit programs.
Additional services and on-site resources include:
- Highlights collaboration with local non-profits, public art on campus, social gatherings, and dynamic conversations.- We believe learning is for life! Get creative with classes in a variety of areas:
Arts & CraftsComputers & Technology for HomeFood & CookingHealth & FitnessPersonal Enrichment
Food and Dining
A' La Carte Service - grab 'n go items, operated by Culinary students.Lakeside Cafe and Market - located in the Lakeside Center.- a student-run restaurant offering a range of cuisine prepared and served by student chefs. Operates during spring semester.
Check out a wide variety of items including books/audiobooks, DVDs, music on CDs, magazines, newspapers, and electronic items like laptops, cameras, and recorders.Participate in events/offerings throughout the year.Tours and research assistance.
Conference and technology classrooms, computer labs, and a theatre are available for rent, and we offer catering services.
Salon
- Cosmetology students provide a range of hair care, nail care, and spa services.
Theatre
brings a diverse offering of events to celebrate the performing arts from the Northwoods and around the world including theatre, music, and film events.
01
Do you possess an associate degree in communications, journalism, marketing, video production, digital marketing, or related field?
YesNo
02
Do you possess 3-5 years of professional experience in communications, journalism, marketing, video production, digital marketing, or related field?
YesNo
Required Question