Ebony
Creative Director, Brand & Marketing
Ebony, Louisville, Kentucky, us, 40201
THE COMPANY:
Since 1945, EBONY has celebrated and chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We're calling all innovators and creators who want to be part of the legacy by helping shape EBONY's future!
THE ROLE:
The Creative Director, Brand & Marketing at EBONY is an creative visionary who lives and breathe culture and is passionate about EBONY's legacy, and its ongoing commitment to delivering excellence to the global Black community. Leading artistic vision and strategy across the organization, this person will concept and pitch creative ideas, as well as get hands on with designs, driving their vision through production, post-production, distribution, and activation. The Creative Director will reinforce the unique and exciting vision for EBONY, ensuring consistency across its look, feel and tone, while ensuring brand alignment across all platforms. The Creative Director will partner with creative minds within the organization as well as lead direct reports and designers and copywriters as needed.
RESPONSIBILITIES:
Creativity & Direction:
Lead the creative vision for the brand and implement consistently across all marketing-first touchpoints as well as provide tactical tone/visual needs throughout the organizationDevelop and execute creative concepts and campaigns that will elevate the brand and inspire the current and next generation of EBONYDesign assets and collateral in partnership with teams, ensuring quality output within deadlines and budgetsCollaborate with internal and external stakeholders to develop and design content that tells the brand story and supports marketing initiativesEstablish creative points of view that can be translated across departments, channels, and mediumsConceptualize, develop, and pitch creative ideas, driving vision from production to distribution and activationUphold a high standard of creative excellence in all brand materialsStay current on creative and design trends to continually evolve the brandVisionary Leadership:
Lead and grow a talented creative team, inspiring and mentoring them to reach their full potential and fostering an innovative, collaborative cultureOversee a team of internal and external creative resources with eye for high quality, on-brand outputsProvide mentorship, resources, and training for a collaborative and innovative work environmentPerformance / Excellence:
Evaluate quality of creative assets, adherence to brand guidelines, and team productivityMonitor adherence to brand guidelines, audience response, engagement rates, and customer feedbackAssess production quality of video and visual assets, considering audience engagement metricsEnsure consistency of brand messaging and visual identity across all touch points.Qualifications:
10+ years of hands-on creative experience spanning design, events, and branded content, with a strong visual portfolio demonstrative of hands-on design experienceA history working with brands and leading marketing creative teams to create successful, culturally relevant contentDeep knowledge and interest in digital media, social media, content & technology.Hands on experience is top-tier design and art directionPlayer and coach mentality - ability to set the creative vision but also execute against it. Strong leadership and team management skills to inspire, mentor, and guide the creative team effectively
Since 1945, EBONY has celebrated and chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We're calling all innovators and creators who want to be part of the legacy by helping shape EBONY's future!
THE ROLE:
The Creative Director, Brand & Marketing at EBONY is an creative visionary who lives and breathe culture and is passionate about EBONY's legacy, and its ongoing commitment to delivering excellence to the global Black community. Leading artistic vision and strategy across the organization, this person will concept and pitch creative ideas, as well as get hands on with designs, driving their vision through production, post-production, distribution, and activation. The Creative Director will reinforce the unique and exciting vision for EBONY, ensuring consistency across its look, feel and tone, while ensuring brand alignment across all platforms. The Creative Director will partner with creative minds within the organization as well as lead direct reports and designers and copywriters as needed.
RESPONSIBILITIES:
Creativity & Direction:
Lead the creative vision for the brand and implement consistently across all marketing-first touchpoints as well as provide tactical tone/visual needs throughout the organizationDevelop and execute creative concepts and campaigns that will elevate the brand and inspire the current and next generation of EBONYDesign assets and collateral in partnership with teams, ensuring quality output within deadlines and budgetsCollaborate with internal and external stakeholders to develop and design content that tells the brand story and supports marketing initiativesEstablish creative points of view that can be translated across departments, channels, and mediumsConceptualize, develop, and pitch creative ideas, driving vision from production to distribution and activationUphold a high standard of creative excellence in all brand materialsStay current on creative and design trends to continually evolve the brandVisionary Leadership:
Lead and grow a talented creative team, inspiring and mentoring them to reach their full potential and fostering an innovative, collaborative cultureOversee a team of internal and external creative resources with eye for high quality, on-brand outputsProvide mentorship, resources, and training for a collaborative and innovative work environmentPerformance / Excellence:
Evaluate quality of creative assets, adherence to brand guidelines, and team productivityMonitor adherence to brand guidelines, audience response, engagement rates, and customer feedbackAssess production quality of video and visual assets, considering audience engagement metricsEnsure consistency of brand messaging and visual identity across all touch points.Qualifications:
10+ years of hands-on creative experience spanning design, events, and branded content, with a strong visual portfolio demonstrative of hands-on design experienceA history working with brands and leading marketing creative teams to create successful, culturally relevant contentDeep knowledge and interest in digital media, social media, content & technology.Hands on experience is top-tier design and art directionPlayer and coach mentality - ability to set the creative vision but also execute against it. Strong leadership and team management skills to inspire, mentor, and guide the creative team effectively