Nationwide Marketing Group
Sr. Manager, Performance Marketing
Nationwide Marketing Group, Winston Salem, North Carolina, United States, 27104
About Us:
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For over 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment. To learn more, visit our website at nationwidegroup.org or Nationwide Marketing Group LinkedIn
Job Location: Raleigh/Durham, NC locale; Open to US remote candidates
Job Summary:
The Sr. Manager, Performance Marketing will play a key role in optimizing and growing our digital performance marketing practice through team growth and media management. In this role, you will be accountable for all aspects of performance marketing, from developing and maintaining relationships with platform partners and NMG members, managing and allocating budgets, developing or consulting on audience segmentation strategies, and communicating with stakeholders regarding industry trends and media performance.
Job Responsibilities:Serve as the subject matter expert for paid campaign performance while establishing global learnings to drive our collective industry strategies.Collaborate and work closely with internal account service leads and our vendor partner/shopper marketing teams to understand both business goals and available key-brand opportunities to scale existing marketing efforts.Propose and implement ad spend and organic strategies to maximize the reach, impressions and conversions in support of marketing targets.Design a comprehensive performance marketing strategy; including both execution and optimization of campaigns to drive qualified traffic and maximize results to achieve business objectives. Continuously monitor campaign performance, conduct A/B testing, and refine strategies to maximize marketing spend and improve ROI.Effective management and governance of performance marketing budget allocation at a monthly level.Participate in Member proposals, and new business pitchesStay current on industry trends, emerging technologies and best practices.Lead the development of a strong culture of rapid experimentation, measurement, and iteration.Instill an analytical mindset in the team to ensure we can maximize the return of Member investments.Job Qualifications:
A bachelor’s degree in marketing or other related discipline is required, MBA a plus5+ years of experience in performance marketingAdvanced knowledge of paid media channels – with a key focus in SEM, Display, OTT/CTV and paid social.
Priority social channels are Meta, Pinterest and TikTok
Strong analytical skills with proficiency in data analysisCurrent knowledge of industry, shopper, and consumer trendsAbility to manage multiple tasks for multiple stakeholders concurrentlyAbility to interpret / discuss complex strategies to inform activationStrong understanding of the application and optimization of data feeds in retargeting and shopping ad unitsDemonstrated ability to work independently and develop strategic solutionsHigh level of professionalism and excellent presentation skillsExperience working with SEO teams and/or working in an agency environment are a plusExperience in conversion configuration (e.g. CAPI, GTM) is a plusCandidate will be required to pass a background check screening upon offer of employment.Job Competencies:
Thought leadership: ability to articulate and champion ideas throughout the organization and with key membersTrusted advisor: seen as an expert in their field and is called upon for advice and insightsEffectiveness: ensure that objectives are clear, and evaluation of work is robust with an eye toward continuous improvement of communications and quality of workProblem solver: ability to objectively assess and analyze issues and develop effective solutionsStrong communicator / Team player: strong interpersonal skills with the ability to lead cross-functional teams and influence others without formal authority; Advanced written and communication skills with an ability to show professionalism during key stakeholder and customer interactions; Collaborative team playerAnalytics: ability to use leverage data to inform on-going media evaluation and planningAbility to travel an average of 4 times per yearWork Environment:
Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.
General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.
Why you want to work with NMG:
Nationwide Marketing Group is an equal opportunity employer that does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. We believe that the future of our organization depends on building a diverse, representative, and inclusive team. We strongly encourage individuals of all backgrounds to apply. Should you need any reasonable accommodations through the interview process, please let us know.
NMG offers:
Competitive base pay and performance bonus, dependent on role.Medical, Dental, Vision with $0 cost Employee Only coverage optionsEmployer Paid Basic Life/AD&DEmployer Paid Short-Term and Long-Term DisabilityMetLife supplemental insurance benefit optionsMatching 401K with 100% vestingOpen PTO Policy, Paid Holidays, Paid Maternity/Paternity to help you balance work and personal lifeBusiness casual work environmentDiscounts Program on Electronics, Cells Phones, Health & Wellness, Travel, Entertainment, Home & Auto, Pet Insurance and more!
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For over 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment. To learn more, visit our website at nationwidegroup.org or Nationwide Marketing Group LinkedIn
Job Location: Raleigh/Durham, NC locale; Open to US remote candidates
Job Summary:
The Sr. Manager, Performance Marketing will play a key role in optimizing and growing our digital performance marketing practice through team growth and media management. In this role, you will be accountable for all aspects of performance marketing, from developing and maintaining relationships with platform partners and NMG members, managing and allocating budgets, developing or consulting on audience segmentation strategies, and communicating with stakeholders regarding industry trends and media performance.
Job Responsibilities:Serve as the subject matter expert for paid campaign performance while establishing global learnings to drive our collective industry strategies.Collaborate and work closely with internal account service leads and our vendor partner/shopper marketing teams to understand both business goals and available key-brand opportunities to scale existing marketing efforts.Propose and implement ad spend and organic strategies to maximize the reach, impressions and conversions in support of marketing targets.Design a comprehensive performance marketing strategy; including both execution and optimization of campaigns to drive qualified traffic and maximize results to achieve business objectives. Continuously monitor campaign performance, conduct A/B testing, and refine strategies to maximize marketing spend and improve ROI.Effective management and governance of performance marketing budget allocation at a monthly level.Participate in Member proposals, and new business pitchesStay current on industry trends, emerging technologies and best practices.Lead the development of a strong culture of rapid experimentation, measurement, and iteration.Instill an analytical mindset in the team to ensure we can maximize the return of Member investments.Job Qualifications:
A bachelor’s degree in marketing or other related discipline is required, MBA a plus5+ years of experience in performance marketingAdvanced knowledge of paid media channels – with a key focus in SEM, Display, OTT/CTV and paid social.
Priority social channels are Meta, Pinterest and TikTok
Strong analytical skills with proficiency in data analysisCurrent knowledge of industry, shopper, and consumer trendsAbility to manage multiple tasks for multiple stakeholders concurrentlyAbility to interpret / discuss complex strategies to inform activationStrong understanding of the application and optimization of data feeds in retargeting and shopping ad unitsDemonstrated ability to work independently and develop strategic solutionsHigh level of professionalism and excellent presentation skillsExperience working with SEO teams and/or working in an agency environment are a plusExperience in conversion configuration (e.g. CAPI, GTM) is a plusCandidate will be required to pass a background check screening upon offer of employment.Job Competencies:
Thought leadership: ability to articulate and champion ideas throughout the organization and with key membersTrusted advisor: seen as an expert in their field and is called upon for advice and insightsEffectiveness: ensure that objectives are clear, and evaluation of work is robust with an eye toward continuous improvement of communications and quality of workProblem solver: ability to objectively assess and analyze issues and develop effective solutionsStrong communicator / Team player: strong interpersonal skills with the ability to lead cross-functional teams and influence others without formal authority; Advanced written and communication skills with an ability to show professionalism during key stakeholder and customer interactions; Collaborative team playerAnalytics: ability to use leverage data to inform on-going media evaluation and planningAbility to travel an average of 4 times per yearWork Environment:
Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.
General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.
Why you want to work with NMG:
Nationwide Marketing Group is an equal opportunity employer that does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. We believe that the future of our organization depends on building a diverse, representative, and inclusive team. We strongly encourage individuals of all backgrounds to apply. Should you need any reasonable accommodations through the interview process, please let us know.
NMG offers:
Competitive base pay and performance bonus, dependent on role.Medical, Dental, Vision with $0 cost Employee Only coverage optionsEmployer Paid Basic Life/AD&DEmployer Paid Short-Term and Long-Term DisabilityMetLife supplemental insurance benefit optionsMatching 401K with 100% vestingOpen PTO Policy, Paid Holidays, Paid Maternity/Paternity to help you balance work and personal lifeBusiness casual work environmentDiscounts Program on Electronics, Cells Phones, Health & Wellness, Travel, Entertainment, Home & Auto, Pet Insurance and more!