Town of Cary
MARKETING PROJECT COORDINATOR
Town of Cary, Cary, North Carolina, United States, 27518
Salary :
$67,787.20 - $105,081.60 Annually
Location :
Cary, NC
Job Type:
Regular, Full-Time
Job Number:
25-02163
Department:
TMO ADMINISTRATION - MARKETING
Opening Date:
07/05/2024
Closing Date:
7/21/2024 11:59 PM Eastern
FLSA:
Non-Exempt
Bargaining Unit:
N/A
Description
We're seeking a Marketing Project Coordinator to join us in our mission to make Cary a global name! This is an incredible opportunity to work for one of the country's best employers in local government. As a member of our in-house marketing team, your work will directly contribute to Cary's growing presence on national and international stages, creating new and exciting opportunities for our community.
As a Marketing Project Coordinator, you'll manage multiple projects, including Council-related initiatives and high-profile marketing campaigns with multiple stakeholders and contributors. Your job is to lead these projects from discovery to completion, coordinating timelines, meetings, and file and stakeholder management. You'll also play an important part in supporting staff with their communications planning, so you should have a solid understanding of marketing and communications strategies such as audience identification, objective setting, and tactical planning.
We're seeking an activator who thrives on turning ideas into actions. When presented with an opportunity you can't wait to make it happen, driving the project forward by motivating and rallying others. Comfortable with challenges, you embrace new experiences as learning opportunities.
While the technical requirements of this position are important, the intangibles and soft skills you bring to the table - such as attention to detail, follow-through, and persistence - will be key to your success as a project manager. A great sense of humor, a desire to build relationships, and strong self-awareness will make you impactful within the organization.
We invite you to join us and become an integral part of Cary's journey!
Work is performed under the general supervision of the Marketing Communications Supervisor.
Typical Tasks
PROJECT MANAGEMENTCoordinate priority projects as defined by existing Marketing strategy and content categories, working with stakeholders, creatives, partners, and staff to ensure both timely completion and adherence to brand and quality standards; assign tasks in collaboration with team leadership to ensure clarity and efficiency in processes; serve as resource and primary user of team's project management tool (Monday.com)
PROCESS IMPROVEMENTContinually review project intake and management processes, tools, and procedures, documenting areas needing improvement and researching methods or technology to maximize team efficiency and efficacy
PARTNER COORDINATIONCollaborate with interdepartmental staff, partner, agency, and contracted resources working on Marketing collateral to ensure work is documented, timely, and to standards as dictated by brand guide and marketing best practices
CONTENT AND ASSET MANAGEMENTCollaboratively organize and locate assets such as documents, graphics, images, and video, within available tools and content management system;
MARKETING AND COMMUNICATIONS PLANSCollaborate in cross-functional teams to assist staff, independent contractors, and external marketing consultants with plans to ensure clear and concise communications with identified target audiences
PROFESSIONAL DEVELOPMENTActively seek out opportunities to learn or expand skillset and gain knowledge; stay informed of current trends and technology in the marketing industry
DIGITAL CONTENT PUBLICATIONGather, write, edit, review, approve, schedule, and publish content across communications channels including websites, SMS, social media, and marketing emails as needed;
Knowledge, Skills and Abilities
PROJECT MANAGEMENTAn expert understanding of the methods and processes involved in the production of marketing-related projects from conception to delivery; an ability to meet stakeholder needs, recognize pain points, and align marketing efforts with organizational goals; a familiarity with tools and technology that assist in organizing and sharing project information in a collaborative way
STRATEGIC THINKINGAbility to anticipate barriers and circumvent any that prevent progress; ability to quickly sort through a variety of paths and determine the one that works the best/most efficiently; ability to think and generate multiple options/alternatives; ability to create structures and systems to help the team achieve priorities;
MARKETING STRATEGYAn understanding of the different ways an organization can convey value, communicate key messages, and generate brand awareness for/to a target audience; ability to identify and implement appropriate strategies to reach long-term goals and objectives;
VISUAL MARKETINGA solid ability to review graphics, photos, and videos for brand accuracy; provide feedback on graphics, photos, and videos;
DIGITAL MEDIA STRATEGYA solid understanding of technology and best practices in web, email, and social media marketing as they apply to the organization's goals and objectives;
ADAPTABILITYPassion for working in an innovative and dynamic environment, handling a varying of duties, situations, and changes with an adaptive mindset; motivated to continually improve and achieve excellence beyond the status quo; ability to recognize, research, analyze, and solve problems independently
PUBLIC SPEAKING AND VERBAL COMMUNICATION SKILLSAn ability to clearly and confidently express a concept to a group or individual through spoken word; compose an organized and informative presentation
WRITTEN COMMUNICATION SKILLSAn ability to clearly express a concept through written word in the brand voice and with grammatical accuracy; consistently utilize correct spelling, grammar, and punctuation and adhere to Town of Cary writing style guides; edit and proofread;
BONUS SKILLS:Experience or familiarity with marketing project management tools (Monday.com);Experience or familiarity with marketing analytics tools;Experience with or knowledge of Salesforce, Salesforce Service Cloud, Salesforce Marketing Cloud;Familiarity with public records laws in North Carolina (NC Public Records Act and Cary's Public Records Policies) and how they pertain to the work of the Marketing team;Knowledge of Cary's objectives, culture, policies, programs, services, events and facilities.Minimum and Preferred Qualifications
Requires any combination of education and experience equivalent to a four-year degree in Marketing, Communications, Business, Journalism, or related field and a minimum of three years' experience in marketing or communications in a professional or freelance setting.
Skill and experience in creating, collaborating on, and analyzing marketing campaigns from conception to completion is ideal.
Preference will be given to candidates with:
Current project management certification such as PMP, CAPM, CSM or other equivalent qualificationUnderstanding of project management methodologies and concepts such as Agile, Lean, Waterfall, and others that can help to improve processes and provide insight into cross-organizational projectsExperience with project management platforms such as Monday.comExperience with online platforms, content management systems, and other digital marketing toolsDemonstrated versatility communicating across multiple channelsA submitted writing sample that best demonstrates their ability to convey key messages and tell a story in a compelling and technically proficient manner.
Requires a valid driver's license with an acceptable driving record.
Requires drug testing and background check (which may include criminal check, education verification and credit history review) prior to employment.
Cary ensures equal employment opportunities (EEO) are provided to all employees and applicants for employment without regard to age, sex, race, color, religion, national origin, disability, political affiliation, marital status, veteran status, or genetic information.
Regular Full-Time Employees
Cary is pleased to provide excellent, competitive, and comprehensive benefits to serve the needs of our employees and their families.
Because Cary believes that employees are one of our most important resources, significant dollars (averaging about 40% of annual salary per employee) are spent each year on employee benefits.
All regular full-time employees of Cary are eligible, and benefits coverage for new employees and family members is effective upon an employee's hire date.
01
Do you have a minimum of three years' experience in marketing or communications in a professional or freelance setting?
YesNo
02
Do you hold a project management certification such as PMP, CAPM, CSM, or other equivalent designation?
YesNo
03
Do you have demonstrable knowledge and direct experience managing multiple high-priority marketing projects in a professional setting?
YesNo
04
Have you included a writing sample with your application?
YesNo
Required Question
$67,787.20 - $105,081.60 Annually
Location :
Cary, NC
Job Type:
Regular, Full-Time
Job Number:
25-02163
Department:
TMO ADMINISTRATION - MARKETING
Opening Date:
07/05/2024
Closing Date:
7/21/2024 11:59 PM Eastern
FLSA:
Non-Exempt
Bargaining Unit:
N/A
Description
We're seeking a Marketing Project Coordinator to join us in our mission to make Cary a global name! This is an incredible opportunity to work for one of the country's best employers in local government. As a member of our in-house marketing team, your work will directly contribute to Cary's growing presence on national and international stages, creating new and exciting opportunities for our community.
As a Marketing Project Coordinator, you'll manage multiple projects, including Council-related initiatives and high-profile marketing campaigns with multiple stakeholders and contributors. Your job is to lead these projects from discovery to completion, coordinating timelines, meetings, and file and stakeholder management. You'll also play an important part in supporting staff with their communications planning, so you should have a solid understanding of marketing and communications strategies such as audience identification, objective setting, and tactical planning.
We're seeking an activator who thrives on turning ideas into actions. When presented with an opportunity you can't wait to make it happen, driving the project forward by motivating and rallying others. Comfortable with challenges, you embrace new experiences as learning opportunities.
While the technical requirements of this position are important, the intangibles and soft skills you bring to the table - such as attention to detail, follow-through, and persistence - will be key to your success as a project manager. A great sense of humor, a desire to build relationships, and strong self-awareness will make you impactful within the organization.
We invite you to join us and become an integral part of Cary's journey!
Work is performed under the general supervision of the Marketing Communications Supervisor.
Typical Tasks
PROJECT MANAGEMENTCoordinate priority projects as defined by existing Marketing strategy and content categories, working with stakeholders, creatives, partners, and staff to ensure both timely completion and adherence to brand and quality standards; assign tasks in collaboration with team leadership to ensure clarity and efficiency in processes; serve as resource and primary user of team's project management tool (Monday.com)
PROCESS IMPROVEMENTContinually review project intake and management processes, tools, and procedures, documenting areas needing improvement and researching methods or technology to maximize team efficiency and efficacy
PARTNER COORDINATIONCollaborate with interdepartmental staff, partner, agency, and contracted resources working on Marketing collateral to ensure work is documented, timely, and to standards as dictated by brand guide and marketing best practices
CONTENT AND ASSET MANAGEMENTCollaboratively organize and locate assets such as documents, graphics, images, and video, within available tools and content management system;
MARKETING AND COMMUNICATIONS PLANSCollaborate in cross-functional teams to assist staff, independent contractors, and external marketing consultants with plans to ensure clear and concise communications with identified target audiences
PROFESSIONAL DEVELOPMENTActively seek out opportunities to learn or expand skillset and gain knowledge; stay informed of current trends and technology in the marketing industry
DIGITAL CONTENT PUBLICATIONGather, write, edit, review, approve, schedule, and publish content across communications channels including websites, SMS, social media, and marketing emails as needed;
Knowledge, Skills and Abilities
PROJECT MANAGEMENTAn expert understanding of the methods and processes involved in the production of marketing-related projects from conception to delivery; an ability to meet stakeholder needs, recognize pain points, and align marketing efforts with organizational goals; a familiarity with tools and technology that assist in organizing and sharing project information in a collaborative way
STRATEGIC THINKINGAbility to anticipate barriers and circumvent any that prevent progress; ability to quickly sort through a variety of paths and determine the one that works the best/most efficiently; ability to think and generate multiple options/alternatives; ability to create structures and systems to help the team achieve priorities;
MARKETING STRATEGYAn understanding of the different ways an organization can convey value, communicate key messages, and generate brand awareness for/to a target audience; ability to identify and implement appropriate strategies to reach long-term goals and objectives;
VISUAL MARKETINGA solid ability to review graphics, photos, and videos for brand accuracy; provide feedback on graphics, photos, and videos;
DIGITAL MEDIA STRATEGYA solid understanding of technology and best practices in web, email, and social media marketing as they apply to the organization's goals and objectives;
ADAPTABILITYPassion for working in an innovative and dynamic environment, handling a varying of duties, situations, and changes with an adaptive mindset; motivated to continually improve and achieve excellence beyond the status quo; ability to recognize, research, analyze, and solve problems independently
PUBLIC SPEAKING AND VERBAL COMMUNICATION SKILLSAn ability to clearly and confidently express a concept to a group or individual through spoken word; compose an organized and informative presentation
WRITTEN COMMUNICATION SKILLSAn ability to clearly express a concept through written word in the brand voice and with grammatical accuracy; consistently utilize correct spelling, grammar, and punctuation and adhere to Town of Cary writing style guides; edit and proofread;
BONUS SKILLS:Experience or familiarity with marketing project management tools (Monday.com);Experience or familiarity with marketing analytics tools;Experience with or knowledge of Salesforce, Salesforce Service Cloud, Salesforce Marketing Cloud;Familiarity with public records laws in North Carolina (NC Public Records Act and Cary's Public Records Policies) and how they pertain to the work of the Marketing team;Knowledge of Cary's objectives, culture, policies, programs, services, events and facilities.Minimum and Preferred Qualifications
Requires any combination of education and experience equivalent to a four-year degree in Marketing, Communications, Business, Journalism, or related field and a minimum of three years' experience in marketing or communications in a professional or freelance setting.
Skill and experience in creating, collaborating on, and analyzing marketing campaigns from conception to completion is ideal.
Preference will be given to candidates with:
Current project management certification such as PMP, CAPM, CSM or other equivalent qualificationUnderstanding of project management methodologies and concepts such as Agile, Lean, Waterfall, and others that can help to improve processes and provide insight into cross-organizational projectsExperience with project management platforms such as Monday.comExperience with online platforms, content management systems, and other digital marketing toolsDemonstrated versatility communicating across multiple channelsA submitted writing sample that best demonstrates their ability to convey key messages and tell a story in a compelling and technically proficient manner.
Requires a valid driver's license with an acceptable driving record.
Requires drug testing and background check (which may include criminal check, education verification and credit history review) prior to employment.
Cary ensures equal employment opportunities (EEO) are provided to all employees and applicants for employment without regard to age, sex, race, color, religion, national origin, disability, political affiliation, marital status, veteran status, or genetic information.
Regular Full-Time Employees
Cary is pleased to provide excellent, competitive, and comprehensive benefits to serve the needs of our employees and their families.
Because Cary believes that employees are one of our most important resources, significant dollars (averaging about 40% of annual salary per employee) are spent each year on employee benefits.
All regular full-time employees of Cary are eligible, and benefits coverage for new employees and family members is effective upon an employee's hire date.
01
Do you have a minimum of three years' experience in marketing or communications in a professional or freelance setting?
YesNo
02
Do you hold a project management certification such as PMP, CAPM, CSM, or other equivalent designation?
YesNo
03
Do you have demonstrable knowledge and direct experience managing multiple high-priority marketing projects in a professional setting?
YesNo
04
Have you included a writing sample with your application?
YesNo
Required Question