Marketing Manager

What you will be doing:Manage the marketing strategy and execution for lease-ups and stabilized communitiesCollaborate with internal team members to develop initial marketing deliverables for new lease-up communitiesCoordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography, and signageCoordinate with 3rd property management and vendors to implement marketing strategies and solutionsDevelop and track marketing budgets for new and existing communitiesResearch and select appropriate marketing techniques based on resident profile and market conditionsManage and oversee all property digital campaigns, including reviewing Google Analytics, PPC campaigns, optimizing SEO, and ILSConduct periodic website, social, and reputation audits and provide guidance to the teamsReview and manage online reviews related to brand, product, and resident experienceWork with Asset Management on white-label programsDevelop marketing guidelines for vendors and 3rd party management teamsCreate and develop company-wide marketing programs and policies to help enhance the brandCollaborate with Public Relations teams on new announcements and strategic corporate initiativesOversee and manage the corporate websiteOversee the overall corporate social media message and direction to promote AHV's vision, message, and brandResearch new products, programs, and servicesMaintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans)Assist in creating agendas, attending meetings, and running various marketing and advertising reportsResearch new trends within the single-family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans, and productsResearch and understand consumer profiles in targeted marketsPerform other related duties as assignedMust be willing and able to travelExperience you will need:

Minimum 3 years of marketing experience neededBachelor's DegreeExperience in single-family and multifamily residential industriesProficient in Microsoft Office, Adobe Creative Suite experienceStrong social media and internet aptitudeStrong understanding of marketing fundamentalsStrong knowledge and understanding of search engine marketing and optimization and Google Analytics