Macmillan Learning
Marketing Manager, SMP
Macmillan Learning, New York, New York, us, 10261
Description
St. Martin's Publishing Group and Wednesday Books are on the lookout for a highly imaginative, forward-thinking YA Marketing Manager to enrich our dynamic team. This pivotal role demands a creative marketer poised to craft overarching marketing strategies and transform these into comprehensive campaigns, leveraging cutting-edge online and offline marketing approaches. Are you ready to make your mark?What You'll Do:Spearhead marketing for select titles, becoming the vital liaison amongst publishers, editors, publicists, the sales force, and authors.Design and execute expansive, fully-integrated marketing campaigns targeting both consumers and the industry at large.
Analyze campaign outcomes to fine-tune future marketing endeavors.
Collaborate with Creative Services on marketing and sales materials that make an impact.
Engage with our vibrant social media community across various platforms.
Drive email marketing initiatives, enhancing audience engagement and content delivery.
Innovate audience development and execution strategies.
Offer marketing insights during acquisition proposal discussions.
Manage budgets for individual titles, ensuring optimal use of resources.
Represent the imprints at consumer and trade conferences, boosting brand visibility.
What You'll Bring:A profound understanding of book marketing, with a spotlight on YA literature.
Proven ability to juggle multiple projects, working both independently and within a team.
Excellent communication skills, ensuring effective dialogue with authors, team members, and stakeholders.
A solid grasp of digital marketing trends and social media savvy.
An eagerness to adopt new technologies and methodologies as required.
Ideal Experience & Education:3-5 years of book publishing marketing experience.
A career foundation in publishing is essential.
This role will have an annual salary of $70,000 - $75,000.Next Steps:Join us in shaping the stories that captivate young audiences. Apply now to embark on a journey where your marketing acumen meets the imaginative world of YA publishing.Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in allcategories and formats.U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer,Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe thatthe best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.
St. Martin's Publishing Group and Wednesday Books are on the lookout for a highly imaginative, forward-thinking YA Marketing Manager to enrich our dynamic team. This pivotal role demands a creative marketer poised to craft overarching marketing strategies and transform these into comprehensive campaigns, leveraging cutting-edge online and offline marketing approaches. Are you ready to make your mark?What You'll Do:Spearhead marketing for select titles, becoming the vital liaison amongst publishers, editors, publicists, the sales force, and authors.Design and execute expansive, fully-integrated marketing campaigns targeting both consumers and the industry at large.
Analyze campaign outcomes to fine-tune future marketing endeavors.
Collaborate with Creative Services on marketing and sales materials that make an impact.
Engage with our vibrant social media community across various platforms.
Drive email marketing initiatives, enhancing audience engagement and content delivery.
Innovate audience development and execution strategies.
Offer marketing insights during acquisition proposal discussions.
Manage budgets for individual titles, ensuring optimal use of resources.
Represent the imprints at consumer and trade conferences, boosting brand visibility.
What You'll Bring:A profound understanding of book marketing, with a spotlight on YA literature.
Proven ability to juggle multiple projects, working both independently and within a team.
Excellent communication skills, ensuring effective dialogue with authors, team members, and stakeholders.
A solid grasp of digital marketing trends and social media savvy.
An eagerness to adopt new technologies and methodologies as required.
Ideal Experience & Education:3-5 years of book publishing marketing experience.
A career foundation in publishing is essential.
This role will have an annual salary of $70,000 - $75,000.Next Steps:Join us in shaping the stories that captivate young audiences. Apply now to embark on a journey where your marketing acumen meets the imaginative world of YA publishing.Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in allcategories and formats.U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer,Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe thatthe best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.