Clinisys
Marketing Principal – Global GTM Healthcare
Clinisys, Morrisville, North Carolina, United States, 27560
PurposeHybrid role. Based in the RTP, North Carolina area, the Marketing Principal of Global Go-to-Market Healthcare will develop and execute high impact, strategic roadmaps to launch products in the Healthcare laboratory informatics space tied to an overarching Global Marketing Strategy contributing to achieving company growth goals. Function as a subject matter expert for go-to-market launch and business development activities. Other responsibilities include developing marketing campaign strategy, market positioning and lead generation, brand awareness, website and social promotional activities, press releases, promotional materials, customer communications, and events for each region. Reinforce global corporate brand through all initiatives, work in alignment with other regional managers and digital marketing manager.Key Responsibilities
Develop, manage, and execute the global go-to-market plans for the Healthcare laboratory informatics industry.
Support Healthcare product launches and regional marketing focused on content generation, lead generation, and awareness campaigns.
Plan and implement multi-channel marketing campaigns, develop prospect lists by persona and/or product groupings, run prospect and customer communication campaigns, improve customer satisfaction, increase demand gen, and improve understanding.
Maintain constant awareness of market positioning amongst competitors, using data and insight to suggest creative and bold ways to improve the brand proposition within market.
Establish relevant market-based tactics and SMART success measurements integrated marketing campaigns aligned with best practices to support sales and go-to-market effort.Monthly analysis and progress reports of GTM activities.Effectively manage marketing spend in line with the growth and business strategy and make a positive impact on global GTM planning.
Work in close alignment with the global GTM Scientific, global digital marketing vertical and with regional marketing verticals to support wider marketing activities.
Work closely with sales, product managers, and business development for inputs and alignment on marketing plans and activities.
Collaborate and leverage cross-functional marketing services teams to develop briefs and operational execution plans (Events, Product Marketing, Content, Comms, Design).
Utilize marketing technologies to improve marketing efficiency.
Ensure all materials are aligned with QARA regulations and reviewed by digital marketing team for alignment to brand.
Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
Be a customer champion, spearheading robust data-driven initiatives to grow overall reach and optimize each stage of the customer journey.
Leverage data and analytics to drive evidence-based marketing science strategies that optimize commercial performance and customer engagement.
Tactically provide inputs necessary to drive customer satisfaction and NPS score.
Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.Skills
Multi-channel Healthcare B2B lead generation experience, desired.
Experience with SaaS and Cloud based solutions, desired.
Demonstrated proficiency with marketing automation and CRM tools (i.e., HubSpot, NetSuite/Salesforce, other)
In-depth understanding of marketing and sales funnels, conversion performance, and how marketing contributes to and influences revenue.
A hands-on mentality and is not afraid of rolling up sleeves and getting things done.
Demonstrate an understanding of relevant audiences, ensuring targeted messages are delivered in line with the overarching Global Marketing Strategy.
Understanding of Adobe Creative Suite, Canva and other design management tools.
Understanding of website content, SEO, Google Ads, and analytical tools (WordPress, Google Analytics).
Understanding of social media platforms to drive awareness and lead generation.
Excellent English verbal and written communication skills to support multiple audiences.
Ability to lead and execute on multiple, critical projects at a time.
Excellent strategic and analytical skills with an ability to think strategically, generate creative solutions, and achieve successful business results rapidly.
Excellent communication, collaboration, and interpersonal skills to work effectively in a matrixed, cross-functional environment.
Seeks different perspectives and invites and weighs opposing views.
Proven ability to influence/persuade others.
Demonstrated strong industry networking capabilities.
Solid knowledge of modern marketing tools, techniques, and technology.BenefitsOur benefits are designed to help you move forward in your career, and in areas of your life outside of work. From health and wellness benefits, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, and tuition assistance, we've got you covered with our total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.The starting pay range for a candidate selected for this position is generally within the range of $90,000 - $110,000 annual base salary. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range.Required Experience & Education
Bachelor’s Degree in Marketing, Business Administration, or related discipline.
5+ years of experience marketing communications and campaign creation.
3+ years of experience developing, managing, and executing global go-to-market plans.
2+ year of experience in supporting product launches and regional marketing focused on content generation, lead generation, and awareness campaigns.Preferred Experience & Education
Experience within IT software marketplace.
Ability and comfort level communicating with and presenting to clinical and technical experts and leadership.
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Develop, manage, and execute the global go-to-market plans for the Healthcare laboratory informatics industry.
Support Healthcare product launches and regional marketing focused on content generation, lead generation, and awareness campaigns.
Plan and implement multi-channel marketing campaigns, develop prospect lists by persona and/or product groupings, run prospect and customer communication campaigns, improve customer satisfaction, increase demand gen, and improve understanding.
Maintain constant awareness of market positioning amongst competitors, using data and insight to suggest creative and bold ways to improve the brand proposition within market.
Establish relevant market-based tactics and SMART success measurements integrated marketing campaigns aligned with best practices to support sales and go-to-market effort.Monthly analysis and progress reports of GTM activities.Effectively manage marketing spend in line with the growth and business strategy and make a positive impact on global GTM planning.
Work in close alignment with the global GTM Scientific, global digital marketing vertical and with regional marketing verticals to support wider marketing activities.
Work closely with sales, product managers, and business development for inputs and alignment on marketing plans and activities.
Collaborate and leverage cross-functional marketing services teams to develop briefs and operational execution plans (Events, Product Marketing, Content, Comms, Design).
Utilize marketing technologies to improve marketing efficiency.
Ensure all materials are aligned with QARA regulations and reviewed by digital marketing team for alignment to brand.
Ensure all regionally developed materials align under the corporate image, positioning, and messaging throughout all laboratory solutions, promotional materials, campaigns, events, and all other mediums.
Be a customer champion, spearheading robust data-driven initiatives to grow overall reach and optimize each stage of the customer journey.
Leverage data and analytics to drive evidence-based marketing science strategies that optimize commercial performance and customer engagement.
Tactically provide inputs necessary to drive customer satisfaction and NPS score.
Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, and all other international regulatory requirements with which Clinisys complies.Skills
Multi-channel Healthcare B2B lead generation experience, desired.
Experience with SaaS and Cloud based solutions, desired.
Demonstrated proficiency with marketing automation and CRM tools (i.e., HubSpot, NetSuite/Salesforce, other)
In-depth understanding of marketing and sales funnels, conversion performance, and how marketing contributes to and influences revenue.
A hands-on mentality and is not afraid of rolling up sleeves and getting things done.
Demonstrate an understanding of relevant audiences, ensuring targeted messages are delivered in line with the overarching Global Marketing Strategy.
Understanding of Adobe Creative Suite, Canva and other design management tools.
Understanding of website content, SEO, Google Ads, and analytical tools (WordPress, Google Analytics).
Understanding of social media platforms to drive awareness and lead generation.
Excellent English verbal and written communication skills to support multiple audiences.
Ability to lead and execute on multiple, critical projects at a time.
Excellent strategic and analytical skills with an ability to think strategically, generate creative solutions, and achieve successful business results rapidly.
Excellent communication, collaboration, and interpersonal skills to work effectively in a matrixed, cross-functional environment.
Seeks different perspectives and invites and weighs opposing views.
Proven ability to influence/persuade others.
Demonstrated strong industry networking capabilities.
Solid knowledge of modern marketing tools, techniques, and technology.BenefitsOur benefits are designed to help you move forward in your career, and in areas of your life outside of work. From health and wellness benefits, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, and tuition assistance, we've got you covered with our total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.The starting pay range for a candidate selected for this position is generally within the range of $90,000 - $110,000 annual base salary. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range.Required Experience & Education
Bachelor’s Degree in Marketing, Business Administration, or related discipline.
5+ years of experience marketing communications and campaign creation.
3+ years of experience developing, managing, and executing global go-to-market plans.
2+ year of experience in supporting product launches and regional marketing focused on content generation, lead generation, and awareness campaigns.Preferred Experience & Education
Experience within IT software marketplace.
Ability and comfort level communicating with and presenting to clinical and technical experts and leadership.
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