American Automobile Association
Insurance Digital Marketing Strategist
American Automobile Association, Costa Mesa, California, United States, 92626
Insurance Digital Marketing Strategist
The Digital Marketing Strategist will specialize in data analysis, performance trend monitoring, use insights from data to develop and optimize marketing strategies, and present findings and insights to internal stakeholders for ACE's Insurance line of business (auto, home and life).
The ideal candidate will have a strong understanding of the digital marketing landscape with hands on experience extracting data from ad and reporting platforms such as Meta, YouTube, Google, Tableau, and Adobe Analytics. Candidate will understand the digital ad ecosystem, from creative, audience targeting capabilities, bid strategies, optimization best practices, landing pages, content management, and how digital ads are tracked and measured online and offline. Will also have experience with a/b testing methodologies and brand lift studies, for paid media advertising and landing page optimization.
Responsibilities
Collect and analyze metrics from advertising platforms such as Meta, Google Ads, SA360, ACE Tableau Phone Reports, etc... present findings and learnings from analysis, and identify opportunities to increase campaign performance.Build reports with data visualizations in Excel to measure and monitor marketing KPIs, track performance to benchmarks such as spend, impression, CPM, CTR, leads, and conversions.Investigate data anomalies and identify root causes of issues, collaborate with cross-functional teams like Big Data, E-Business, Product, Marketing, and external agencies to fix the issues.Partner closely with media planning team to establish optimal budgets and marketing channel mixes that will yield the best results.Collaborate with Marketing Strategists to develop plans, execute, optimize and measure cross-channel strategies for paid media to achieve marketing objectives, such as building awareness or generate insurance leads.Build landing pages in Adobe, work with ad operations to ensure proper tracking & measurement across all marketing channels. Includes implementation of floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.Provide support in administrative functions related to media estimates and invoices.Qualifications
BS or BA Degree or equivalent combination of education and experience is required. Strong consideration for people with degrees in Information Systems or Marketing3-5 years managing digital marketing campaigns, preferably "hands-on" experience with viewing results and extracting data directly from Meta and Google Ads platforms and consolidating results in Excel.Strong experience with analytical and reporting tools such as Tableau and Google Analytics.Direct experience with any combination of the following is preferred: Paid Search, CTV, Online Video, Social, Display and Lead Aggregators*Stronger consideration given to candidates who also have experience with Ad Servers, Bid Management Systems, DSPs, DCOs, audience onboarders, and Analytics solutions (Adobe, GA4..etc)Experience with landing page optimization & content management systemsStrong understanding of digital ad ecosystem including online & offline tracking and measurementExperience managing and executing marketing budgets for various paid media channels.Effective communicator - Ability to convey complex concepts in a clear & understandable way.Able to present to different audiences including executive leadership.Can perform competitive analysis and develop strategic plans.Can lead & manage relationships with outside vendors and agencies.Prior knowledge or experience working in Insurance or supporting insurance advertisers is a plus.Proficient with MS Office, Google docs, and Sharepoint. Able to create clear & effective presentations and proficient with Spreadsheets (formulas, macros, and other automation capabilities are a plus)Ability to manage & prioritize multiple projects, and effective at setting clear expectations around timelines & deliverables to senior leadership.Proactive & self-starter who enjoys working in a fast-paced team environment.*Note: This is a hybrid position: In-office Monday - Wednesday, work-from-home Thursday-Friday
#LI
The starting pay range for this position is:
$94,900.00 - $126,500.00Additionally, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Remarkable benefits:• Health coverage for medical, dental, vision• 401(K) saving plan with company match AND Pension• Tuition assistance• PTO for community volunteer programs• Wellness program• Employee discounts
Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity - we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.
"Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."
AAA is an Equal Opportunity Employer
The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
The Digital Marketing Strategist will specialize in data analysis, performance trend monitoring, use insights from data to develop and optimize marketing strategies, and present findings and insights to internal stakeholders for ACE's Insurance line of business (auto, home and life).
The ideal candidate will have a strong understanding of the digital marketing landscape with hands on experience extracting data from ad and reporting platforms such as Meta, YouTube, Google, Tableau, and Adobe Analytics. Candidate will understand the digital ad ecosystem, from creative, audience targeting capabilities, bid strategies, optimization best practices, landing pages, content management, and how digital ads are tracked and measured online and offline. Will also have experience with a/b testing methodologies and brand lift studies, for paid media advertising and landing page optimization.
Responsibilities
Collect and analyze metrics from advertising platforms such as Meta, Google Ads, SA360, ACE Tableau Phone Reports, etc... present findings and learnings from analysis, and identify opportunities to increase campaign performance.Build reports with data visualizations in Excel to measure and monitor marketing KPIs, track performance to benchmarks such as spend, impression, CPM, CTR, leads, and conversions.Investigate data anomalies and identify root causes of issues, collaborate with cross-functional teams like Big Data, E-Business, Product, Marketing, and external agencies to fix the issues.Partner closely with media planning team to establish optimal budgets and marketing channel mixes that will yield the best results.Collaborate with Marketing Strategists to develop plans, execute, optimize and measure cross-channel strategies for paid media to achieve marketing objectives, such as building awareness or generate insurance leads.Build landing pages in Adobe, work with ad operations to ensure proper tracking & measurement across all marketing channels. Includes implementation of floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.Provide support in administrative functions related to media estimates and invoices.Qualifications
BS or BA Degree or equivalent combination of education and experience is required. Strong consideration for people with degrees in Information Systems or Marketing3-5 years managing digital marketing campaigns, preferably "hands-on" experience with viewing results and extracting data directly from Meta and Google Ads platforms and consolidating results in Excel.Strong experience with analytical and reporting tools such as Tableau and Google Analytics.Direct experience with any combination of the following is preferred: Paid Search, CTV, Online Video, Social, Display and Lead Aggregators*Stronger consideration given to candidates who also have experience with Ad Servers, Bid Management Systems, DSPs, DCOs, audience onboarders, and Analytics solutions (Adobe, GA4..etc)Experience with landing page optimization & content management systemsStrong understanding of digital ad ecosystem including online & offline tracking and measurementExperience managing and executing marketing budgets for various paid media channels.Effective communicator - Ability to convey complex concepts in a clear & understandable way.Able to present to different audiences including executive leadership.Can perform competitive analysis and develop strategic plans.Can lead & manage relationships with outside vendors and agencies.Prior knowledge or experience working in Insurance or supporting insurance advertisers is a plus.Proficient with MS Office, Google docs, and Sharepoint. Able to create clear & effective presentations and proficient with Spreadsheets (formulas, macros, and other automation capabilities are a plus)Ability to manage & prioritize multiple projects, and effective at setting clear expectations around timelines & deliverables to senior leadership.Proactive & self-starter who enjoys working in a fast-paced team environment.*Note: This is a hybrid position: In-office Monday - Wednesday, work-from-home Thursday-Friday
#LI
The starting pay range for this position is:
$94,900.00 - $126,500.00Additionally, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Remarkable benefits:• Health coverage for medical, dental, vision• 401(K) saving plan with company match AND Pension• Tuition assistance• PTO for community volunteer programs• Wellness program• Employee discounts
Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity - we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.
"Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."
AAA is an Equal Opportunity Employer
The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.