Insurance Digital Marketing Strategist
American Advertising Federation, Costa Mesa, CA, United States
Insurance Digital Marketing Strategist
The Digital Marketing Strategist will
specialize in
data analysis, performance trend monitoring,
use insights from data to develop and
optimize
marketing strategies
, and present findings and insights to internal stakeholders
for ACE’s Insurance line of business (auto,
home
and life).
The ideal candidate will have a strong understanding of
the digital marketing landscape
with hands on experience extracting data from ad
and reporting platforms
such as Meta,
YouTube,
Google,
Tableau, and
Adobe
Analytics.
Candidate will understand the digital ad ecosystem, from creative, audience targeting capabilities, bid strategies, optimization best practices, landing pages, content management, and how digital ads are tracked and measured online and offline. Will also have experience with
a/b
testing methodologies
and brand lift studies,
for paid media advertising and
l
anding
p
age optimization.
Responsibilities
Collect and analyze metrics from
advertising
platforms
such as Meta, Google
Ads, SA360,
ACE Tableau Phone Reports,
etc...
present findings
and learnings
from analysis,
and
identify
opportunities to increase campaign performance.
Build reports with data visualizations in Excel to
measure
and
monitor
marketing KPIs
track performance to benchmarks such as
spend,
impression, CPM, CTR, leads, an
d
conversions
Investigate
data anomalies and
identify
root causes of issues
collaborate with cross-functional teams like Big Data, E-Business, Product, Marketing
, and external agencies
to fix the issues.
Partner
closely with
media
planning team to
establish
optimal
budgets and marketing channel mixes that will yield the best results.
Collaborate with Marketing Strategists to d
evelop plan
s
, execute,
optimize
and measure cross-channel
strateg
ies
for paid media
to achieve
marketing
objectives
, such as building awareness or
generate
insurance leads.
Build
landing page
s in Adobe
, w
ork with ad op
erations
to ensure
proper tracking & measurement
across all marketing channels
I
nclud
es
implementation of
floodligh
ts
vendor pixels
campaign
click trackers
1
x1s
and offline phone numbers
Provide support in administrative functions related to media estimates and
invoices.
Qualifications
BS or BA Degree or equivalent combination of education and experience is
required
Strong consideration for people with degrees in Information Systems
or
Marketing
3-5
years
managing
digital marketing
campaigns
, preferably “hands-on”
experience
with viewing results an
d extracting data
directly
from
Meta and Google Ads platforms
and
consolidating
results in Excel
Strong e
xperience with analytical and reporting tools such as
Tableau and Google Analytics.
Direct experience
with any combination of the following is preferred:
Paid Search
CTV,
Online Video,
Social
, D
isplay
and
Lead Aggregators
Stronger consideration given to candidates who also have experience with
Ad Servers,
Bid
Management Systems,
DSP
s
, DCOs, audience
onboarders
, and Analytics solutions (Adobe, GA
4..
etc)
Experience with landing page optimization & content management systems
Strong understanding of
digital ad ecosystem
including online & offline
tracking
and
measurement
E
xperie
nce
mana
ging and executing marketing budgets
for various paid media channels.
E
ffective
communicator
Ability to convey complex concepts in a clear & understandable way
Able to
present
to
different audiences including
executive leadership
Can p
erform competitive analysis and develop strategic plans.
Can
lead &
m
anage
relationships with
outside
vendors and agencies
Prior knowledge or experience working in Insurance or supporting insurance advertisers is a plus.
Proficient with MS Office
Google docs, and
Sharepoint
Able to create clear & effective presentations and proficient with Spreadsheets (formulas, macros, and other automation capabilities are a plus)
Ability to manage & prioritize multiple projects, and effective at setting clear expectations around timelines & deliverables to senior leadership.
Proactive & self-starter
who enjoys working in a fast-paced team environment
Note: This
is a hybrid
position:
In-office Monday – Wednesday
w
ork-from-home Thursday-Friday
LI
The starting pay range for this position is:
$94,900.00 - $126,500.00 Additionally, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Remarkable benefits:
• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts
Auto Club Enterprises is the largest federation of AAA clubs in the nation.
We have 14,000 employees in 21 states helping 17 million members.
The strength of our organization is our employees.
Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members.
When we embrace our diversity – we win.
All of Us!
With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team. “Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”
AAA is an Equal Opportunity Employer
The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.