Coupa
Sr. Marketing Manager, Digital and Experience Marketing
Coupa, Chicago, Illinois, United States, 60290
Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.What you will do:
Establish a deep understanding of Coupa within assigned industry category (i.e., Procurement, Finance, Supply Chain) – from industry thought leadership to platform capabilities to products and their specific featuresDevelop target buyer personas and tailor brand and solution-specific messaging, journey-based media and channel activation plans, content and digital/physical engagement experiences to drive audience engagement and MQLsCreate and manage paid, owned and earned programs using advertising (SEM, PPC, display, social, etc.), ABM, marketing automation and reporting platforms, including but not limited to: Twitter, Facebook, LinkedIn, Google, Bing, Instagram, Demandbase, 6Sense, Rollworks, Marketo, Tableau, Salesforce, etc.Develop nurture streams to continuously re-engage customer and prospect audiencesClosely monitor active campaign and channel tactics to recommend changes that will improve effectiveness, optimize performance and drive greater impact on sales cyclesMaintain executional rigor to ensure a fluid development approach, keeping a close eye on industry competitors to promote constant, ongoing differentiationRecommend and present new strategies, ideas and fresh, scalable approaches to creatively and effectively market and position Coupa and its total spend management solution capabilitiesSuccess will be achieved through effective leadership, communication, collaboration, expectation setting, strategic guidance, executional oversight and business resultsWhat you will bring to Coupa:
Industry-specific marketing expertise conversant in modern marketing techniques and toolsTechnology marketing background, specifically in SaaSProcurement, Finance, Supply Chain experience and topical expertise preferredIntegrated marketing expertise and creative problem-solving skills—global experience idealEffective and personable, demonstrating passion, objectivity, and poise under pressureEngaging motivational skills as a presenter and communicatorSelf-starter with excellent time management, organizational skills, and attention to detailWillingness to travelBachelor’s degree in marketing or related field required5+ years of agency or corporate marketing experienceProven experience working within X-functional teams and external agenciesAdvanced knowledge of digital marketing and marketing automation best practicesDemonstrated analytical approach, understanding of core marketing and pipeline metrics#LI-Remote#LI-SK1At Coupa, we’re building a great company that is laser-focused on three core values:
ensuring customer success
with an obsessive and unwavering commitment to making customers successful,
focusing on results
with a relentless focus on delivering results through innovation and having a bias for action, and
striving for excellence
with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa
here . All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read
Coupa’s Privacy Policy
and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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Establish a deep understanding of Coupa within assigned industry category (i.e., Procurement, Finance, Supply Chain) – from industry thought leadership to platform capabilities to products and their specific featuresDevelop target buyer personas and tailor brand and solution-specific messaging, journey-based media and channel activation plans, content and digital/physical engagement experiences to drive audience engagement and MQLsCreate and manage paid, owned and earned programs using advertising (SEM, PPC, display, social, etc.), ABM, marketing automation and reporting platforms, including but not limited to: Twitter, Facebook, LinkedIn, Google, Bing, Instagram, Demandbase, 6Sense, Rollworks, Marketo, Tableau, Salesforce, etc.Develop nurture streams to continuously re-engage customer and prospect audiencesClosely monitor active campaign and channel tactics to recommend changes that will improve effectiveness, optimize performance and drive greater impact on sales cyclesMaintain executional rigor to ensure a fluid development approach, keeping a close eye on industry competitors to promote constant, ongoing differentiationRecommend and present new strategies, ideas and fresh, scalable approaches to creatively and effectively market and position Coupa and its total spend management solution capabilitiesSuccess will be achieved through effective leadership, communication, collaboration, expectation setting, strategic guidance, executional oversight and business resultsWhat you will bring to Coupa:
Industry-specific marketing expertise conversant in modern marketing techniques and toolsTechnology marketing background, specifically in SaaSProcurement, Finance, Supply Chain experience and topical expertise preferredIntegrated marketing expertise and creative problem-solving skills—global experience idealEffective and personable, demonstrating passion, objectivity, and poise under pressureEngaging motivational skills as a presenter and communicatorSelf-starter with excellent time management, organizational skills, and attention to detailWillingness to travelBachelor’s degree in marketing or related field required5+ years of agency or corporate marketing experienceProven experience working within X-functional teams and external agenciesAdvanced knowledge of digital marketing and marketing automation best practicesDemonstrated analytical approach, understanding of core marketing and pipeline metrics#LI-Remote#LI-SK1At Coupa, we’re building a great company that is laser-focused on three core values:
ensuring customer success
with an obsessive and unwavering commitment to making customers successful,
focusing on results
with a relentless focus on delivering results through innovation and having a bias for action, and
striving for excellence
with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa
here . All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read
Coupa’s Privacy Policy
and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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