Entertainment Services Alliance, Inc.
Chief Marketing Officer Common Sense Media
Entertainment Services Alliance, Inc., San Francisco, California, United States, 94199
Common Sense (commonsense.org) is the nation’s leading nonprofit organization dedicated to improving the lives of all kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century.
Every day, millions of families turn to Common Sense for trusted advice and unbiased ratings. We offer the largest library of independent, age-based, and educational ratings and reviews for everything your kids want to watch, play, read, and learn. Our movie and TV ratings are available on Target.com, Xfinity, Apple TV, and many other partner platforms helping families make smart media choices. Through our schools program, we provide educators with a curriculum that teaches the essential digital citizenship and literacy skills every student needs to succeed. We also work with policymakers, industry leaders, and concerned parents, caregivers, and teachers to improve the media and education landscape for kids, families, and schools.
Job overview:
As the Chief Marketing & Distribution Officer at Common Sense, you will be responsible for providing strategic leadership and developing and executing a comprehensive growth marketing and membership strategy, and overseeing the business partnership initiatives to support the growth and sustainability of the organization.
Responsibilities:
Growth Marketing and Membership Engagement
Own and execute performance marketing function focused on growing awareness, engagement, and scaling revenue with the organization’s mission and offerings across its Family, Education, and Advocacy programs.
Conceive and execute compelling messaging, campaigns, content marketing, and lifecycle marketing to attract and engage audiences at every stage of their journey.
Develop and implement data-driven, growth-oriented marketing funnel for our membership program to positively influence customer acquisition, conversion, retention, and lifetime value.
Lead and manage digital marketing channels including SEO, SEM, social media, video, and email marketing.
Utilize analytics and customer insights to lead a data-driven approach to marketing and optimize campaigns and initiatives that drive acquisition and retention.
Identify and explore new channels, partnerships, and tactics to reach target audiences.
Collaborate with cross-functional teams to ensure a seamless audience experience and engagement for families and educators.
Monitor and report on key growth and membership program KPIs.
Partnership Monetization and Distribution
Oversight of Business Development function that directs our paid distribution (CSR, licensing, and membership), supporting the organization’s sustainability goals and fueling growth and impact.
Collaborate on partnership efforts for our membership offering that bring measurable engagement with both our members and our partners.
Design co-marketing campaigns, events, and promotions with partners.
Team Leadership
Build and lead a high-performing marketing and distribution team, providing guidance and mentorship.
Set clear performance goals, conduct performance evaluations, and provide professional development opportunities.
Foster a culture of creativity, innovation, collaboration, and performance.
Qualifications:
Bachelor’s degree in marketing, business, or a related field. (Master’s degree preferred.)
Experience leading successful growth marketing and membership initiatives.
15+ years of experience in product marketing and digital marketing, including social media, email marketing, and lifecycle marketing.
Demonstrated success in negotiating and managing strategic marketing partnerships.
Creative thinker with a strategic mindset who has scaled businesses.
Experience marketing DTC offering, including mobile apps.
Ability to collaborate effectively with cross-functional teams.
Passion for the organization’s mission and values.
Ability to travel when needed.
Being bilingual in English and Spanish is a plus.
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Every day, millions of families turn to Common Sense for trusted advice and unbiased ratings. We offer the largest library of independent, age-based, and educational ratings and reviews for everything your kids want to watch, play, read, and learn. Our movie and TV ratings are available on Target.com, Xfinity, Apple TV, and many other partner platforms helping families make smart media choices. Through our schools program, we provide educators with a curriculum that teaches the essential digital citizenship and literacy skills every student needs to succeed. We also work with policymakers, industry leaders, and concerned parents, caregivers, and teachers to improve the media and education landscape for kids, families, and schools.
Job overview:
As the Chief Marketing & Distribution Officer at Common Sense, you will be responsible for providing strategic leadership and developing and executing a comprehensive growth marketing and membership strategy, and overseeing the business partnership initiatives to support the growth and sustainability of the organization.
Responsibilities:
Growth Marketing and Membership Engagement
Own and execute performance marketing function focused on growing awareness, engagement, and scaling revenue with the organization’s mission and offerings across its Family, Education, and Advocacy programs.
Conceive and execute compelling messaging, campaigns, content marketing, and lifecycle marketing to attract and engage audiences at every stage of their journey.
Develop and implement data-driven, growth-oriented marketing funnel for our membership program to positively influence customer acquisition, conversion, retention, and lifetime value.
Lead and manage digital marketing channels including SEO, SEM, social media, video, and email marketing.
Utilize analytics and customer insights to lead a data-driven approach to marketing and optimize campaigns and initiatives that drive acquisition and retention.
Identify and explore new channels, partnerships, and tactics to reach target audiences.
Collaborate with cross-functional teams to ensure a seamless audience experience and engagement for families and educators.
Monitor and report on key growth and membership program KPIs.
Partnership Monetization and Distribution
Oversight of Business Development function that directs our paid distribution (CSR, licensing, and membership), supporting the organization’s sustainability goals and fueling growth and impact.
Collaborate on partnership efforts for our membership offering that bring measurable engagement with both our members and our partners.
Design co-marketing campaigns, events, and promotions with partners.
Team Leadership
Build and lead a high-performing marketing and distribution team, providing guidance and mentorship.
Set clear performance goals, conduct performance evaluations, and provide professional development opportunities.
Foster a culture of creativity, innovation, collaboration, and performance.
Qualifications:
Bachelor’s degree in marketing, business, or a related field. (Master’s degree preferred.)
Experience leading successful growth marketing and membership initiatives.
15+ years of experience in product marketing and digital marketing, including social media, email marketing, and lifecycle marketing.
Demonstrated success in negotiating and managing strategic marketing partnerships.
Creative thinker with a strategic mindset who has scaled businesses.
Experience marketing DTC offering, including mobile apps.
Ability to collaborate effectively with cross-functional teams.
Passion for the organization’s mission and values.
Ability to travel when needed.
Being bilingual in English and Spanish is a plus.
#J-18808-Ljbffr