DREAMCENTER FOUNDATION
Web & Digital Marketing Specialist
DREAMCENTER FOUNDATION, Los Angeles, California, United States, 90079
Entity: Dream Center FoundationDepartment: MarketingReport to: Associate Marketing ManagerLocation: Dream Center / Hybrid Opportunity in Los AngelesLevel/Salary Range: $66,000
Job Purpose:The Dream Center’s purpose is to reconnect isolated people to God and a community of support by providing human services that address immediate and long-term needs in the areas of homelessness, hunger, poverty, addiction, education, and human trafficking. We are building a community of overcomers, people whose lives have been redeemed by God’s love, justified by faith, and born again upon repentance and acceptance of Jesus Christ as Lord.Reporting to the Associate Marketing Manager, the Web & Digital Marketing Specialist will be driving the smooth operation of the digital marketing efforts to attain short and long-term goals for the Dream Center Foundation and its affiliates. The position will entail management of projects, campaigns, lead generation, growth, brand building, increased awareness, and more. This role will be integral in driving growth, and pioneering new initiatives for the organization, working with both external and internal partners and stakeholders.Prime candidates must be creative, analytical, organized, able to manage a high volume of projects, with a good eye for quality content and detail, and a strong sense of how to measure success. A sense of humor, empathy, flexibility, receptive to feedback, positive attitude, proactiveness, and humility are essential for this position.Duties:Participates in the strategy, development, implementation and ongoing administration of online marketing campaigns and programsLeads in partnership with marketing management all phases of web development, including planning, design, development and implementation of web site best practices including but not limited to areas of campaign support, user experience, search engine optimization (SEO), reporting and ongoing digital optimizationsSupport, design and execute digital strategies for the Dream Center, which includes managing and updating content and production calendars, tracking content performance, and making data-driven recommendations for optimization and to increase traffic to all online, social media, e-communication, SMS and any other digital mediaOversee and manage for all paid ad initiatives, including the budget, account flighting and day-to-day optimization of these channels, including Social, Google Adwords, and other programsIdentify and propose opportunities to optimize customer acquisition, retention, referral, loyalty and affiliate programsDefines, creates, tailors and leverages content across online platforms (web, email marketing, social media, etc.)Supports administration of all client relationship systems (CRM) and other digital platforms and applications to execute online strategiesChampions the Dream Center brand to ensure online marketing and communications reflect the organization’s messages, positioning and visual identityDesign or collaborate with other designers to create visually appealing graphics, infographics, and other marketing materials using Adobe and or Canva, to enhance the presentation and impact of contentWrite and design compelling and engaging content that communicates complex concepts in a clear and concise mannerDesign and implement complex logic flows and funnels to create personalized and dynamic campaigns including segmentation strategies based on customer data and behavior for targeted messagingOptimize channel mix and campaign performance by running A/B tests on campaign goals, messaging, CTAs, creative, and moreBuild and drive efficiency and effectiveness of the customer funnel by setting the roadmap and through constant testingAnalyze site metrics and sales information and identify trends and insights for opportunities to increase sales and site conversionDefine, measure and analyze critical KPI’s for the marketing teamCreate dashboards to demonstrate progress against those KPI’s and communicate effectively the results and any actions associated with those results to key stakeholders throughoutEvaluate emerging technologies and provide thought leadership and perspective for adoption where appropriateSupport and implement any needs for the team along with any other requests made by management staff to support the departmentExperience Requirements:Bachelor’s degree, required, 2-3 years of marketing or communications experience, requiredNon-profit, cause marketing, and/or faith-based organization experience or passion preferredWorking knowledge of Canva or Adobe SuiteProficient in the use of Microsoft Office Suite, and Google SuiteGood knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omnisure, WebTrends)Experience with CRM, CMS, project planning, email marketing software and solutionsCurrent knowledge of best practices, strategies, and industry standards related to social and digital mediaExperience with SEO/SEM, marketing database, email, social media and/or display advertising campaignsExperience with social media platforms including but not limited to Facebook, Google, Instagram, YouTubeExperience with email management systems like Mailchimp, and SMS platformsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsFirm knowledge of website analytical tools and skills, and data-driven thinkingExcellent verbal and written communication and presentation skills, with experience creating and writing for online mediaExcellent project management, follow-up and follow-through, and organizational skillsAbility to work and lead cross-functionally in a fast-paced organizationStrong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levelsJob RequirementsRequires repetitive movementRequires bending or twistingMust be able to lift over 25-50lbs at timesRequires standing and/or sitting for long periods of timeRequires working in loud and distracting environments at timesAbility to perform under a high level of stressStrong communications skills, both verbal and writtenJob Application
Please fill out all fields. Thank you.Which position are you applying for?
*First Name
*Last Name
*Phone Number
*Email Address
*We only accept cover letters in PDF, DOC, or DOCX formats.
Accepted file types: pdf, doc, docx, Max. file size: 50 MB.Resume / CV
*
We only accept resumes in PDF, DOC, or DOCX formats.
Accepted file types: pdf, doc, docx, Max. file size: 50 MB.Please include links to some examples of past work, your portfolio, etc.Join us for one of our weekly tours to experience the Dream Center firsthand, and hear the stories of lives being transformed for the better.Tours are available every week, Tuesdays and Fridays at 1pm.
#J-18808-Ljbffr
Job Purpose:The Dream Center’s purpose is to reconnect isolated people to God and a community of support by providing human services that address immediate and long-term needs in the areas of homelessness, hunger, poverty, addiction, education, and human trafficking. We are building a community of overcomers, people whose lives have been redeemed by God’s love, justified by faith, and born again upon repentance and acceptance of Jesus Christ as Lord.Reporting to the Associate Marketing Manager, the Web & Digital Marketing Specialist will be driving the smooth operation of the digital marketing efforts to attain short and long-term goals for the Dream Center Foundation and its affiliates. The position will entail management of projects, campaigns, lead generation, growth, brand building, increased awareness, and more. This role will be integral in driving growth, and pioneering new initiatives for the organization, working with both external and internal partners and stakeholders.Prime candidates must be creative, analytical, organized, able to manage a high volume of projects, with a good eye for quality content and detail, and a strong sense of how to measure success. A sense of humor, empathy, flexibility, receptive to feedback, positive attitude, proactiveness, and humility are essential for this position.Duties:Participates in the strategy, development, implementation and ongoing administration of online marketing campaigns and programsLeads in partnership with marketing management all phases of web development, including planning, design, development and implementation of web site best practices including but not limited to areas of campaign support, user experience, search engine optimization (SEO), reporting and ongoing digital optimizationsSupport, design and execute digital strategies for the Dream Center, which includes managing and updating content and production calendars, tracking content performance, and making data-driven recommendations for optimization and to increase traffic to all online, social media, e-communication, SMS and any other digital mediaOversee and manage for all paid ad initiatives, including the budget, account flighting and day-to-day optimization of these channels, including Social, Google Adwords, and other programsIdentify and propose opportunities to optimize customer acquisition, retention, referral, loyalty and affiliate programsDefines, creates, tailors and leverages content across online platforms (web, email marketing, social media, etc.)Supports administration of all client relationship systems (CRM) and other digital platforms and applications to execute online strategiesChampions the Dream Center brand to ensure online marketing and communications reflect the organization’s messages, positioning and visual identityDesign or collaborate with other designers to create visually appealing graphics, infographics, and other marketing materials using Adobe and or Canva, to enhance the presentation and impact of contentWrite and design compelling and engaging content that communicates complex concepts in a clear and concise mannerDesign and implement complex logic flows and funnels to create personalized and dynamic campaigns including segmentation strategies based on customer data and behavior for targeted messagingOptimize channel mix and campaign performance by running A/B tests on campaign goals, messaging, CTAs, creative, and moreBuild and drive efficiency and effectiveness of the customer funnel by setting the roadmap and through constant testingAnalyze site metrics and sales information and identify trends and insights for opportunities to increase sales and site conversionDefine, measure and analyze critical KPI’s for the marketing teamCreate dashboards to demonstrate progress against those KPI’s and communicate effectively the results and any actions associated with those results to key stakeholders throughoutEvaluate emerging technologies and provide thought leadership and perspective for adoption where appropriateSupport and implement any needs for the team along with any other requests made by management staff to support the departmentExperience Requirements:Bachelor’s degree, required, 2-3 years of marketing or communications experience, requiredNon-profit, cause marketing, and/or faith-based organization experience or passion preferredWorking knowledge of Canva or Adobe SuiteProficient in the use of Microsoft Office Suite, and Google SuiteGood knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omnisure, WebTrends)Experience with CRM, CMS, project planning, email marketing software and solutionsCurrent knowledge of best practices, strategies, and industry standards related to social and digital mediaExperience with SEO/SEM, marketing database, email, social media and/or display advertising campaignsExperience with social media platforms including but not limited to Facebook, Google, Instagram, YouTubeExperience with email management systems like Mailchimp, and SMS platformsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsFirm knowledge of website analytical tools and skills, and data-driven thinkingExcellent verbal and written communication and presentation skills, with experience creating and writing for online mediaExcellent project management, follow-up and follow-through, and organizational skillsAbility to work and lead cross-functionally in a fast-paced organizationStrong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levelsJob RequirementsRequires repetitive movementRequires bending or twistingMust be able to lift over 25-50lbs at timesRequires standing and/or sitting for long periods of timeRequires working in loud and distracting environments at timesAbility to perform under a high level of stressStrong communications skills, both verbal and writtenJob Application
Please fill out all fields. Thank you.Which position are you applying for?
*First Name
*Last Name
*Phone Number
*Email Address
*We only accept cover letters in PDF, DOC, or DOCX formats.
Accepted file types: pdf, doc, docx, Max. file size: 50 MB.Resume / CV
*
We only accept resumes in PDF, DOC, or DOCX formats.
Accepted file types: pdf, doc, docx, Max. file size: 50 MB.Please include links to some examples of past work, your portfolio, etc.Join us for one of our weekly tours to experience the Dream Center firsthand, and hear the stories of lives being transformed for the better.Tours are available every week, Tuesdays and Fridays at 1pm.
#J-18808-Ljbffr