GSK LLP
MCM Multichannel Marketing Manager
GSK LLP, Durham, North Carolina, United States, 27703
Company Overview
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
Position Overview
We are seeking a diverse Marketing Manager with experience in digital marketing to lead our Multichannel Marketing efforts for Oral brands and to lean into helping lead our innovative Generative Artificial Intelligence (GenAI) solution for our sales force. The innovative GenAI solution will help drive efficiencies for our sales force. Therefore, if data, digital marketing, and innovative technology solutions are of excitement to you, then this job may be for you.
As
Multichannel Marketing Manager,
you will be responsible for leading the digital execution to support ViiV's promotional efforts to Healthcare Professionals (HCPs) in the US for our Oral brands (Dovato/ Rukobia).
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...Be a champion for and create an exceptional multichannel customer experience for Oral brands to maximize potential in the marketplace.Enable real time connections, leveraging customer insights and digital best practices to drive customer value when, where and how our customers prefer.Build digital experiences, content and tactical execution across multiple channels including but not limited to website, custom digital programs, banners, social media, search, and display advertising targeting HCPs.Manage the execution of the Pre-call planning Generative Artificial Intelligence (GenAI) initiative for Dovato as well as needed Field Insight App updates.Support the day-to-day activities related to understanding salesforce feedback of the current pilot GenAI solution and manage the GenAI updates and improvement for Minimal Viable Product (MVP) launch for Dovato.Support change management and communications strategies to facilitate the adoption of the GenAI tools across the Oral sales team.Ensure compliance with all regulatory, legal, and organizational standards throughout the development and implementation of GenAI solutions.Manage agencies, digital and media vendors and partner with the brand teams to deliver phenomenal customer experiences aligned to brand strategiesManage projects through the promotional review and approval processUtilize analytics to develop, measure and optimize integrated multi-channel campaigns.Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Marketing Directors, Legal/Regulatory)Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degreeMinimum of 5 years' experience with pharmaceutical marketing (can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these)Experience with multi-channel marketing or analyticsPreferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA PreferredExperience with pharmaceutical copy approval processConsiderable knowledge of marketing products, brands, or servicesStrong communication (written and oral) skillsAbility to successfully navigate multiple stakeholder environmentsExperience with GenAI solutions
#LI-GSK
#LI-ViiV
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
Position Overview
We are seeking a diverse Marketing Manager with experience in digital marketing to lead our Multichannel Marketing efforts for Oral brands and to lean into helping lead our innovative Generative Artificial Intelligence (GenAI) solution for our sales force. The innovative GenAI solution will help drive efficiencies for our sales force. Therefore, if data, digital marketing, and innovative technology solutions are of excitement to you, then this job may be for you.
As
Multichannel Marketing Manager,
you will be responsible for leading the digital execution to support ViiV's promotional efforts to Healthcare Professionals (HCPs) in the US for our Oral brands (Dovato/ Rukobia).
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...Be a champion for and create an exceptional multichannel customer experience for Oral brands to maximize potential in the marketplace.Enable real time connections, leveraging customer insights and digital best practices to drive customer value when, where and how our customers prefer.Build digital experiences, content and tactical execution across multiple channels including but not limited to website, custom digital programs, banners, social media, search, and display advertising targeting HCPs.Manage the execution of the Pre-call planning Generative Artificial Intelligence (GenAI) initiative for Dovato as well as needed Field Insight App updates.Support the day-to-day activities related to understanding salesforce feedback of the current pilot GenAI solution and manage the GenAI updates and improvement for Minimal Viable Product (MVP) launch for Dovato.Support change management and communications strategies to facilitate the adoption of the GenAI tools across the Oral sales team.Ensure compliance with all regulatory, legal, and organizational standards throughout the development and implementation of GenAI solutions.Manage agencies, digital and media vendors and partner with the brand teams to deliver phenomenal customer experiences aligned to brand strategiesManage projects through the promotional review and approval processUtilize analytics to develop, measure and optimize integrated multi-channel campaigns.Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Marketing Directors, Legal/Regulatory)Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degreeMinimum of 5 years' experience with pharmaceutical marketing (can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these)Experience with multi-channel marketing or analyticsPreferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA PreferredExperience with pharmaceutical copy approval processConsiderable knowledge of marketing products, brands, or servicesStrong communication (written and oral) skillsAbility to successfully navigate multiple stakeholder environmentsExperience with GenAI solutions
#LI-GSK
#LI-ViiV
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.