University of Mississippi
Director Marketing (Working Title: Director Marketing & Communications for Enrol
University of Mississippi, Bay Saint Louis, Mississippi, United States,
Note for Current UM Employees
Current employees must apply internally via connectU >
connectu.olemiss.edu
Definition of Class
This position directs and guides the marketing team. The incumbent develops and executes marketing strategies and plans, which may include the generation of digital marketing, website content, brochures/posters, online degree marketing strategies, and other forms of advertising. The incumbent exercises discretion and independent judgment.
The University of Mississippi is seeking a skilled leader to direct our undergraduate enrollment marketing and communications efforts to grow, shape, and inform our prospects, applicants, and incoming undergraduate student body. Strong candidates will be skilled in multiple communications platforms, multi-media campaign development and management, and team leadership.
The Director of Marketing & Communications for Enrollment Management oversees all aspects of marketing and communication campaigns and messaging to undergraduate prospects from inquiry to enrollment. This positions ensures streamlined, effective, and clear communication flows regarding the processes, timelines, and relevant information from various offices within the division (admissions, campus visits, financial aid, and orientation). This position serves as the chief liaison for the Enrollment division to central UM Marketing & Communication to ensure compliance with the university's cohesive messaging strategy to communicate from a unified brand voice throughout the entire enrollment process. This position supervises the functions and staff in the Enrollment division who work with digital content, print content, and traditional mail campaigns.
Examples of Work Performed
Directs the creative team to ensure the team operates in an effective and efficient manner.Provides direction, guidance and leadership to the marketing support staff, with a specific focus in areas such as digital marketing and online degree programs.Develops strategic communications by translating marketing goals and information of divisional units into strategic concepts, tone, rationale and messages.Collaborates with program managers/directors and campus leadership to research and generate digital marketing solutions.Develops strategies for website content in conjunction with divisional units and web developers.Communicates with creative and production teams to establish design concepts and costs for production of marketing materials.Conducts and evaluates market research to enhance effectiveness and develop strategies to serve market segments.Tracks, measures, and analyzes the performance of division marketing efforts.Collaborates with digital agencies and other vendors to maintain competiveness and vet platforms for institutional use.Integrates appropriate elements of the Division of Outreach Equity in Action Plan into marketing strategies and unit operations.Leads the unified process of marketing/concept/design and execution.Collaborates with creative and production teams to establish design concepts and costs for the production of marketing materialsMakes software purchase/update recommendations. Serves as an expert on the use of those products.Stays informed of best-practice positioning, design software, brand building and brand management.Performs similar or related duties as assigned or required.
Essential Functions
These essential functions include, but are not limited to, the following. Additional essential functions may be identified andincluded by the hiring department.Provides direction, guidance and supervision to the marketing support staff to advance the division.Develops strategic marketing plans with tactical solutions and public relations initiatives.Collaborates with internal and external constituents to execute marketing solutions and maintain competitiveness.Evaluates market research and develops strategies to enhance the effectiveness of programs, activities, and operations.
Minimum Education/Experience
Education:Bachelor's Degree from an accredited four-year college or university in Marketing or a related field.
AND
Experience:Four (4) years of experience related to the above described duties.
Substitution Statement:Related experience may be substituted for education, on a basis set forth and approved by the Department of Human Resources.
Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.
Salary/Wage Information
To learn more about our pay structure and view our salary ranges, click here to visit the Compensation page of our Human Resources website. This link is provided for general pay information. Hourly rate or salary may vary depending on qualifications, experience, and departmental budget. Note: Unclassified positions (faculty, executives, researchers and coaches) do not have established salary ranges.
EEO Statement
The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.
Background Check Statement
The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.
Current employees must apply internally via connectU >
connectu.olemiss.edu
Definition of Class
This position directs and guides the marketing team. The incumbent develops and executes marketing strategies and plans, which may include the generation of digital marketing, website content, brochures/posters, online degree marketing strategies, and other forms of advertising. The incumbent exercises discretion and independent judgment.
The University of Mississippi is seeking a skilled leader to direct our undergraduate enrollment marketing and communications efforts to grow, shape, and inform our prospects, applicants, and incoming undergraduate student body. Strong candidates will be skilled in multiple communications platforms, multi-media campaign development and management, and team leadership.
The Director of Marketing & Communications for Enrollment Management oversees all aspects of marketing and communication campaigns and messaging to undergraduate prospects from inquiry to enrollment. This positions ensures streamlined, effective, and clear communication flows regarding the processes, timelines, and relevant information from various offices within the division (admissions, campus visits, financial aid, and orientation). This position serves as the chief liaison for the Enrollment division to central UM Marketing & Communication to ensure compliance with the university's cohesive messaging strategy to communicate from a unified brand voice throughout the entire enrollment process. This position supervises the functions and staff in the Enrollment division who work with digital content, print content, and traditional mail campaigns.
Examples of Work Performed
Directs the creative team to ensure the team operates in an effective and efficient manner.Provides direction, guidance and leadership to the marketing support staff, with a specific focus in areas such as digital marketing and online degree programs.Develops strategic communications by translating marketing goals and information of divisional units into strategic concepts, tone, rationale and messages.Collaborates with program managers/directors and campus leadership to research and generate digital marketing solutions.Develops strategies for website content in conjunction with divisional units and web developers.Communicates with creative and production teams to establish design concepts and costs for production of marketing materials.Conducts and evaluates market research to enhance effectiveness and develop strategies to serve market segments.Tracks, measures, and analyzes the performance of division marketing efforts.Collaborates with digital agencies and other vendors to maintain competiveness and vet platforms for institutional use.Integrates appropriate elements of the Division of Outreach Equity in Action Plan into marketing strategies and unit operations.Leads the unified process of marketing/concept/design and execution.Collaborates with creative and production teams to establish design concepts and costs for the production of marketing materialsMakes software purchase/update recommendations. Serves as an expert on the use of those products.Stays informed of best-practice positioning, design software, brand building and brand management.Performs similar or related duties as assigned or required.
Essential Functions
These essential functions include, but are not limited to, the following. Additional essential functions may be identified andincluded by the hiring department.Provides direction, guidance and supervision to the marketing support staff to advance the division.Develops strategic marketing plans with tactical solutions and public relations initiatives.Collaborates with internal and external constituents to execute marketing solutions and maintain competitiveness.Evaluates market research and develops strategies to enhance the effectiveness of programs, activities, and operations.
Minimum Education/Experience
Education:Bachelor's Degree from an accredited four-year college or university in Marketing or a related field.
AND
Experience:Four (4) years of experience related to the above described duties.
Substitution Statement:Related experience may be substituted for education, on a basis set forth and approved by the Department of Human Resources.
Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.
Salary/Wage Information
To learn more about our pay structure and view our salary ranges, click here to visit the Compensation page of our Human Resources website. This link is provided for general pay information. Hourly rate or salary may vary depending on qualifications, experience, and departmental budget. Note: Unclassified positions (faculty, executives, researchers and coaches) do not have established salary ranges.
EEO Statement
The University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.
Background Check Statement
The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.