Gap Inc.
Director, Editorial & Copy
Gap Inc., San Francisco, California, United States, 94199
About the Role Old Navy is looking for a Director of Editorial & Copy to help evolve and translate the tone of voice in all consumer-facing communications, across both digital and physical touchpoints. The ideal candidate has ten or more years of editorial, advertising, agency, and/or in-house experience concepting seasonal product-driven campaigns, writing headlines and supplemental copy for marketing materials, with an emphasis on digital expressions (site, email, paid social). Additionally, this candidate must have experience in managing other writers and partnering with art directors, brand strategists, and marketing leadership to help create and maintain a consistent, relevant narrative across seasons, clicked into the overarching brand voice. The ideal candidate will have an obsession with pop culture, and can readily translate top-level brand narratives into compelling arcs for content creation and product relevance. Equally creative and strategic, this role requires a candidate who can move at the speed of culture, matched with the professional experience to translate briefs into inspiring, dynamic editorial expressions. What You'll Do
Manage a core writing team across seasons and platforms. Write or direct a range of projects including seasonal campaigns and product launches for a range of customers, with a focus on women's denim, active, and kids and baby categories.
Manage editorial continuity of projects throughout the entire production cycle; attend kick-offs and creative reviews, create copy direction per campaign, and collaborate with marketing, merch, and product design teams to ensure timely and appropriate editorial.
Work independently, with a copy team, with external partners, styling, designers and art directors to provide inspiration, craft storytelling and copy, and create 360 conceptual ideas and execution.
Partner with marketing leads to drive cohesive storytelling across channels, drawing from a background that understands how to drive content creation and align it to the brand's initiatives, launches, and core storytelling verticals.
Self-edit and proofread copy docs prior to delivery — ensuring consistency between platforms. Update copy decks and playbooks as needed. Manage proofreader to ensure comps, mechanicals and printer's proofs are accurate.
Work with project managers to effectively delegate work while monitoring team bandwidth, finding synergies where possible and inspiring collaboration and teamwork.
Protect business by ensuring copy has stylistic, strategic and legal approvals.
Continually reassess workflow efficiency and protect writers’ whitespace as it relates to partner timelines, and revisions due to changes in strategy or messaging.
Create goals and a development plan for direct reports and actively engage in the inspiration, curiosity, training, and professional growth of the team.
Who You Are
10+ years editorial, advertising, agency, and/or in-house copywriting experience, including people management.
Exceptional writing and editing skills, experience concepting campaigns, writing brand taglines, and developing editorial standards for a brand.
Experience directly and creating copy for a variety of marketing channels, including environmental copy, ecommerce, paid social, retail and direct mail.
Proven ability to accurately synthesize, develop, present and build consensus around clear recommendations to cross-functional teams and leadership.
Highly organized, detail- and solution-oriented, comfortable working on multiple projects and seasons in a fast-paced, timeline-driven, retail environment.
Experience in recruiting, hiring, developing, coaching and motivating a team of talented and diverse writers.
Hyperfluency of retail, including industry trends and the fashion/lifestyle space.
Obsession for pop culture and how macro conversations and trends impact our customers.
Familiarity with legal issues surrounding advertising, copyright, trademark, and product claims.
A B.A. in English, creative writing, or related field preferred.
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Manage a core writing team across seasons and platforms. Write or direct a range of projects including seasonal campaigns and product launches for a range of customers, with a focus on women's denim, active, and kids and baby categories.
Manage editorial continuity of projects throughout the entire production cycle; attend kick-offs and creative reviews, create copy direction per campaign, and collaborate with marketing, merch, and product design teams to ensure timely and appropriate editorial.
Work independently, with a copy team, with external partners, styling, designers and art directors to provide inspiration, craft storytelling and copy, and create 360 conceptual ideas and execution.
Partner with marketing leads to drive cohesive storytelling across channels, drawing from a background that understands how to drive content creation and align it to the brand's initiatives, launches, and core storytelling verticals.
Self-edit and proofread copy docs prior to delivery — ensuring consistency between platforms. Update copy decks and playbooks as needed. Manage proofreader to ensure comps, mechanicals and printer's proofs are accurate.
Work with project managers to effectively delegate work while monitoring team bandwidth, finding synergies where possible and inspiring collaboration and teamwork.
Protect business by ensuring copy has stylistic, strategic and legal approvals.
Continually reassess workflow efficiency and protect writers’ whitespace as it relates to partner timelines, and revisions due to changes in strategy or messaging.
Create goals and a development plan for direct reports and actively engage in the inspiration, curiosity, training, and professional growth of the team.
Who You Are
10+ years editorial, advertising, agency, and/or in-house copywriting experience, including people management.
Exceptional writing and editing skills, experience concepting campaigns, writing brand taglines, and developing editorial standards for a brand.
Experience directly and creating copy for a variety of marketing channels, including environmental copy, ecommerce, paid social, retail and direct mail.
Proven ability to accurately synthesize, develop, present and build consensus around clear recommendations to cross-functional teams and leadership.
Highly organized, detail- and solution-oriented, comfortable working on multiple projects and seasons in a fast-paced, timeline-driven, retail environment.
Experience in recruiting, hiring, developing, coaching and motivating a team of talented and diverse writers.
Hyperfluency of retail, including industry trends and the fashion/lifestyle space.
Obsession for pop culture and how macro conversations and trends impact our customers.
Familiarity with legal issues surrounding advertising, copyright, trademark, and product claims.
A B.A. in English, creative writing, or related field preferred.
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