Alley Corp
Senior Product Marketing Manager
Alley Corp, San Francisco, California, United States, 94199
The Opportunity at Altana
We are hiring for a Senior Product Marketing Manager who will be responsible for bringing Altana’s product positioning and GTM strategy to life by shaping how our products are positioned, communicated, and perceived in the market. You’ll be joining a small, nimble, and highly talented Marketing team, contributing directly to the shape and direction of the function.
Your Responsibilities
Marketing Collateral : Own the end-to-end creation of marketing collateral, including product datasheets, whitepapers, case studies, presentations, videos, and more. Collaborate with cross-functional teams, including design, content, and product management, to deliver high-quality assets that drive demand and awareness.
Storytelling : Craft compelling narratives that convey the value and differentiation of our products, translating complex technical concepts into clear and engaging messaging that resonates with various stakeholders, from C-level executives to technical users to government officials.
Positioning and Messaging : Develop product positioning and messaging that speaks to the unique needs and pain points of our target customers, incorporating a consistent and resonant brand voice across all communication channels.
Product Development : Create inbound processes for understanding product requirements from both internal and external groups with a clear process for how those requests meet overall market need, establish product market fit and flow into product and engineering teams for roadmap consideration.
Go-to-Market Strategy : Work closely with sales, marketing, and product teams to define and execute go-to-market strategies for new product launches and updates, ensuring sales teams are equipped with the necessary information to effectively convey product value.
Market Intelligence : Stay informed about industry trends, competitive landscape, and customer needs. Leverage this information to continuously refine our messaging and positioning strategies.
Thought Leadership : Contribute to thought leadership initiatives, including speaking engagements, webinars, and blog posts, to establish Altana as a trusted authority in the industry
You Have
Significant hands-on experience in product marketing, preferably in the B2B tech industry, with a proven track record of creating impactful marketing collateral and driving successful go-to-market strategies.
Exceptional written and verbal communication skills, with the ability to craft clear and persuasive messaging for diverse audiences in both the public and private sectors.
Experience and comfort with taking complex problems and simplifying them into understandable and approachable solutions
Proficiency in modern marketing and design tools (e.g., Adobe Creative Suite, Canva) to collaborate effectively with design teams and contribute to creative processes, high aptitude for learning new technologies and applying innovative approaches in your work.
Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team
This role can be based in any of our US Altana hub locations, with hybrid work flexibility: New York City, Boston, Washington D.C., or San Francisco
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We are hiring for a Senior Product Marketing Manager who will be responsible for bringing Altana’s product positioning and GTM strategy to life by shaping how our products are positioned, communicated, and perceived in the market. You’ll be joining a small, nimble, and highly talented Marketing team, contributing directly to the shape and direction of the function.
Your Responsibilities
Marketing Collateral : Own the end-to-end creation of marketing collateral, including product datasheets, whitepapers, case studies, presentations, videos, and more. Collaborate with cross-functional teams, including design, content, and product management, to deliver high-quality assets that drive demand and awareness.
Storytelling : Craft compelling narratives that convey the value and differentiation of our products, translating complex technical concepts into clear and engaging messaging that resonates with various stakeholders, from C-level executives to technical users to government officials.
Positioning and Messaging : Develop product positioning and messaging that speaks to the unique needs and pain points of our target customers, incorporating a consistent and resonant brand voice across all communication channels.
Product Development : Create inbound processes for understanding product requirements from both internal and external groups with a clear process for how those requests meet overall market need, establish product market fit and flow into product and engineering teams for roadmap consideration.
Go-to-Market Strategy : Work closely with sales, marketing, and product teams to define and execute go-to-market strategies for new product launches and updates, ensuring sales teams are equipped with the necessary information to effectively convey product value.
Market Intelligence : Stay informed about industry trends, competitive landscape, and customer needs. Leverage this information to continuously refine our messaging and positioning strategies.
Thought Leadership : Contribute to thought leadership initiatives, including speaking engagements, webinars, and blog posts, to establish Altana as a trusted authority in the industry
You Have
Significant hands-on experience in product marketing, preferably in the B2B tech industry, with a proven track record of creating impactful marketing collateral and driving successful go-to-market strategies.
Exceptional written and verbal communication skills, with the ability to craft clear and persuasive messaging for diverse audiences in both the public and private sectors.
Experience and comfort with taking complex problems and simplifying them into understandable and approachable solutions
Proficiency in modern marketing and design tools (e.g., Adobe Creative Suite, Canva) to collaborate effectively with design teams and contribute to creative processes, high aptitude for learning new technologies and applying innovative approaches in your work.
Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team
This role can be based in any of our US Altana hub locations, with hybrid work flexibility: New York City, Boston, Washington D.C., or San Francisco
#J-18808-Ljbffr