Middle East Institute
Deputy Director of Marketing and Digital Media
Middle East Institute, Washington, District Of Columbia, United States, 20022
Deputy Director of Marketing and Digital Media
About Middle East InstituteFounded in 1946, the Middle East Institute is the oldest Washington-based institution dedicated solely to the study of the Middle East. It is a non-partisan think tank providing expert policy analysis, educational and professional development services, and a hub for engaging with the region's arts and culture.Position Title:
Deputy Director of Marketing and Digital MediaCompany:
Middle East InstituteStatus:
Full-Time, ExemptLocation:
On-Site | Washington, DCSalary Range
: $90,000-$100,000Position Overview:Reporting to the Vice President for Communications and the Chief Operating Officer, the
Deputy Director of Marketing and Digital Media
is
responsible for developing marketing strategies to promote the leading Middle East think tank in North America. The Deputy Director of Marketing and Digital Media
will be a highly collaborative, experienced storyteller with a background in marketing, PR, and digital media who will work to enhance MEI’s brand and reputation.
The position will
be responsible for content creation, including print publications, such as pitch books and marketing handouts, digital media output, and email marketing campaigns in collaboration with MEI’s scholars, programs, and centers with the goal of amplifying MEI’s brand reach and impact.Responsibilities include:Plan and execute comprehensive digital communication strategies encompassing social media, newsletters, and other content marketing.Oversee the maintenance of the digital marketing campaign calendar, ensuring timely and relevant content publication and coordinating with various teams and stakeholders across MEI’s centers.Identify areas of opportunity to build MEI’s visibility and create original content for MEI’s digital platforms.Oversee the management of MEI’s social media platformsRely on data-driven analytics and KPIs to amplify MEI’s scholarly research, analysis, and initiatives through marketing campaigns.Enforce brand guidelines to ensure MEI continues to maintain a recognizable brand presence.Connect MEI’s programs and experts with new targeted audiences to continuously expand the institution’s reach and amplify its impact.Perform A/B testing on newsletters and other digital communicationsSupport all communications initiatives and perform other duties as assigned or requiredSupervise management of collateralWork closely with the development team on the promotion of annual events and end-of-year giving.Keep up with industry marketing trends.Education And Experience:Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; Master’s degree preferredMinimum of 6-7 years of experience in communications, public relations, or related rolesExperience overseeing the design and production of promotional materials and publicationsExcellent written and verbal communication skillsGraphic design and video editing skills (proficiency in Adobe Premiere, Photoshop, Illustrator, and InDesign)Knowledge of Google Analytics, SEO techniques, and digital trendsExperience with web content management systems and social media management platformsCreative type with a talent for online communicationsAbility to manage multiple projects with competing prioritiesStrong organizational skills and high attention to detail and accuracyFlexibility and willingness to take on routine tasks as neededPrior working experience in the non-profit/think tank industry is a plus
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About Middle East InstituteFounded in 1946, the Middle East Institute is the oldest Washington-based institution dedicated solely to the study of the Middle East. It is a non-partisan think tank providing expert policy analysis, educational and professional development services, and a hub for engaging with the region's arts and culture.Position Title:
Deputy Director of Marketing and Digital MediaCompany:
Middle East InstituteStatus:
Full-Time, ExemptLocation:
On-Site | Washington, DCSalary Range
: $90,000-$100,000Position Overview:Reporting to the Vice President for Communications and the Chief Operating Officer, the
Deputy Director of Marketing and Digital Media
is
responsible for developing marketing strategies to promote the leading Middle East think tank in North America. The Deputy Director of Marketing and Digital Media
will be a highly collaborative, experienced storyteller with a background in marketing, PR, and digital media who will work to enhance MEI’s brand and reputation.
The position will
be responsible for content creation, including print publications, such as pitch books and marketing handouts, digital media output, and email marketing campaigns in collaboration with MEI’s scholars, programs, and centers with the goal of amplifying MEI’s brand reach and impact.Responsibilities include:Plan and execute comprehensive digital communication strategies encompassing social media, newsletters, and other content marketing.Oversee the maintenance of the digital marketing campaign calendar, ensuring timely and relevant content publication and coordinating with various teams and stakeholders across MEI’s centers.Identify areas of opportunity to build MEI’s visibility and create original content for MEI’s digital platforms.Oversee the management of MEI’s social media platformsRely on data-driven analytics and KPIs to amplify MEI’s scholarly research, analysis, and initiatives through marketing campaigns.Enforce brand guidelines to ensure MEI continues to maintain a recognizable brand presence.Connect MEI’s programs and experts with new targeted audiences to continuously expand the institution’s reach and amplify its impact.Perform A/B testing on newsletters and other digital communicationsSupport all communications initiatives and perform other duties as assigned or requiredSupervise management of collateralWork closely with the development team on the promotion of annual events and end-of-year giving.Keep up with industry marketing trends.Education And Experience:Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; Master’s degree preferredMinimum of 6-7 years of experience in communications, public relations, or related rolesExperience overseeing the design and production of promotional materials and publicationsExcellent written and verbal communication skillsGraphic design and video editing skills (proficiency in Adobe Premiere, Photoshop, Illustrator, and InDesign)Knowledge of Google Analytics, SEO techniques, and digital trendsExperience with web content management systems and social media management platformsCreative type with a talent for online communicationsAbility to manage multiple projects with competing prioritiesStrong organizational skills and high attention to detail and accuracyFlexibility and willingness to take on routine tasks as neededPrior working experience in the non-profit/think tank industry is a plus
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