Anastasia Beverly Hills
Director, Global Brand & Product Marketing
Anastasia Beverly Hills, Beverly Hills, California, United States, 90211
We are looking for a strategic thinker, strong executor, and inspiring leader to join our dynamic, fast-paced team as the Director, Global Marketing.
This is a highly visible leadership role that build and leads a team to bring our founders’ long-term innovation vision to life, establish global product marketing strategy as well as best-in-class 360 marketing vision, strategy and execution plans that speak to our customers through all touch points.
This role will report to the Vice President, Global Omni Channel Marketing, Anastasia Beverly Hills.
Essential Job Functions:
Global Brand MarketingEffectively bring our founders vision to life in developing and implementing impactful 360° Go-to-market strategy and campaigns (launches and always-on)Own the ongoing Global Marketing Calendar across all key levers; communicate globally to ensure execution alignment across all channels and regionsCollaborate with founders and Creative team to build-out the content strategy to support all Marketing InitiativesOwn and manage insights-driven creative and marketing briefs, ensuring high impact and effective speed to market for all campaigns and marketing content globallyOwn and communicate full content library & strategic usage to all markets globallyBuild and scale ABH Professional program that drives customer loyalty and increase brand trust with Professional Makeup ArtistsAnticipate and integrate industry, category, consumer, and technology trends to inform global marketing strategiesLead competitive analysis to position ABH distinctively in the marketBuild and maintain strong working relationships with cross-functional partners to ensure clarity and alignment around brand direction, key strategic decisions and business performance
Global Product MarketingLead global market analysis to determine success factors by product category (messaging, visuals, claims) for new and existing productsIn partnership with our founder and Product Development and with manager support, create product boards and launch briefs, outlining product strategies, positioning, target claims, key ingredients, SRP, packaging detail, and formula detailAssist in the development of a 3-year innovation strategy that addresses business and retailer objectives; partner with our founders and product development team to influence white space opportunities based on consumer insights and social listening dataInfuse compelling storytelling to new product launches and core product supportRecommend and set pricing structure for new product innovation based on positioning and competitive landscapeCollaborating with sales and VP, Global Omni Channel marketing to design sampling and promo sets strategy for new launches and core supportPartner with our founders, Operations, Product Development and Regulatory on ingredients, product formats, formula submission review and approval, and clinical and consumer testing parameters for product claims
People ManagementFoster a culture of innovation and continuous improvement within the marketing team.Create budgets and allocate resources to ensure that marketing initiatives are effectively executed.Management of Two Directors and One Sr. Manager (to be hired)
Requirements
Skilled at converting product & consumer feedback and founders’ vision into insights and actionable plansExceptionally curious & passionate about products and the consumerBachelor’s degree with 10+ years in retail marketing, with experience in beauty, including multiple specialty retailer experienceSelf-starter, proactive, tenacious and goal-orientedResults-driven with ability to analyze data and deduce implications for strategic decisionsStrong storyteller & presenter, with ability to advocate and sell-in ideas to senior managementMust be an effective leader who can inspire teams around a shared goalAble to build collaborative relationships and work cross-functionally with sales, marketing, operations groups, education, and creativeAble to handle multiple priorities, guide team to do the same while meeting objectivesProficient in Microsoft Office applications (Excel, Word, PowerPoint) and Google Suite (google docs, google slides, etc)
Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $140,000.00 - $160,000.00 yearly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.
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This is a highly visible leadership role that build and leads a team to bring our founders’ long-term innovation vision to life, establish global product marketing strategy as well as best-in-class 360 marketing vision, strategy and execution plans that speak to our customers through all touch points.
This role will report to the Vice President, Global Omni Channel Marketing, Anastasia Beverly Hills.
Essential Job Functions:
Global Brand MarketingEffectively bring our founders vision to life in developing and implementing impactful 360° Go-to-market strategy and campaigns (launches and always-on)Own the ongoing Global Marketing Calendar across all key levers; communicate globally to ensure execution alignment across all channels and regionsCollaborate with founders and Creative team to build-out the content strategy to support all Marketing InitiativesOwn and manage insights-driven creative and marketing briefs, ensuring high impact and effective speed to market for all campaigns and marketing content globallyOwn and communicate full content library & strategic usage to all markets globallyBuild and scale ABH Professional program that drives customer loyalty and increase brand trust with Professional Makeup ArtistsAnticipate and integrate industry, category, consumer, and technology trends to inform global marketing strategiesLead competitive analysis to position ABH distinctively in the marketBuild and maintain strong working relationships with cross-functional partners to ensure clarity and alignment around brand direction, key strategic decisions and business performance
Global Product MarketingLead global market analysis to determine success factors by product category (messaging, visuals, claims) for new and existing productsIn partnership with our founder and Product Development and with manager support, create product boards and launch briefs, outlining product strategies, positioning, target claims, key ingredients, SRP, packaging detail, and formula detailAssist in the development of a 3-year innovation strategy that addresses business and retailer objectives; partner with our founders and product development team to influence white space opportunities based on consumer insights and social listening dataInfuse compelling storytelling to new product launches and core product supportRecommend and set pricing structure for new product innovation based on positioning and competitive landscapeCollaborating with sales and VP, Global Omni Channel marketing to design sampling and promo sets strategy for new launches and core supportPartner with our founders, Operations, Product Development and Regulatory on ingredients, product formats, formula submission review and approval, and clinical and consumer testing parameters for product claims
People ManagementFoster a culture of innovation and continuous improvement within the marketing team.Create budgets and allocate resources to ensure that marketing initiatives are effectively executed.Management of Two Directors and One Sr. Manager (to be hired)
Requirements
Skilled at converting product & consumer feedback and founders’ vision into insights and actionable plansExceptionally curious & passionate about products and the consumerBachelor’s degree with 10+ years in retail marketing, with experience in beauty, including multiple specialty retailer experienceSelf-starter, proactive, tenacious and goal-orientedResults-driven with ability to analyze data and deduce implications for strategic decisionsStrong storyteller & presenter, with ability to advocate and sell-in ideas to senior managementMust be an effective leader who can inspire teams around a shared goalAble to build collaborative relationships and work cross-functionally with sales, marketing, operations groups, education, and creativeAble to handle multiple priorities, guide team to do the same while meeting objectivesProficient in Microsoft Office applications (Excel, Word, PowerPoint) and Google Suite (google docs, google slides, etc)
Anastasia Beverly Hills offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. The starting base salary range for this position in the selected city is $140,000.00 - $160,000.00 yearly. Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and geographical location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work. This role is bonus eligible.
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