Oak View Group
Director of Marketing | XL Center
Oak View Group, Hartford, Connecticut, us, 06112
Oak View GroupOak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry.
Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
OverviewThe Director of Marketing is responsible for marketing of the XL Center, Pratt & Whitney Stadium, and its events including the Hartford Wolf Pack. Not only will the Director of Marketing take a lead role in the advertising/media buying, promotions, public relations, and grassroots efforts for the venues and its events but will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing, and segmenting key data points that maximize the return on investment of our brand including web, customer service, and social media. This position will inspire and foster communications between business development, marketing, public relations, sales, and others to facilitate the strategic growth of Oak View Group within our two buildings.
This role will pay a salary of $75,000 - $90,000/year
plus bonus
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until October 11, 2024
About the VenueThe XL Center is Connecticut’s premier destination for sports & entertainment.The 15,000+ seat downtown arena is home to the eleventh-time National Champion UConn Women's Basketball team and the six-time National Champion UConn Men's Basketball team. Led by Hall of Fame basketball Head Coach Geno Auriemma and Dan Hurley, the Men's & Women's basketball programs have established themselves as national powerhouses.
The XL Center is also home to the AHL’s Hartford Wolf Pack, the primary developmental affiliate of the New York Rangers.
The XL Center entertains millions of visitors annually with a variety of concerts, family shows, ice-skating spectaculars, consumer events, and trade shows throughout the season. The venue has played host to an extraordinary roster of world-renowned artists, including Taylor Swift, Justin Timberlake, Bruce Springsteen, Billy Joel, Pearl Jam, Black Eyed Peas, Britney Spears, Drake, and many others.
The XL Center will continue to be the center of sports and entertainment for Hartford and the State of Connecticut for years to come.
Responsibilities
Provide marketing support for concerts, family shows, Hartford Wolf Pack, sporting events & other events
Plan and oversee XL Center, Pratt & Whitney Stadium, and the Hartford Wolf Pack’s marketing, advertising, and promotion plans including traditional media, grassroots, and digital
Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics
Enhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impact
Direct the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as needed
Create, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processes
Responsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIs
Create collateral materials such as in venue digital assets, ads, promotional pieces, schedules, and various brochures from concept to completion
Research, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized
Maximize sponsorship opportunities to increase brand awareness and synergies
Create social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awareness
Work with Hartford Wolf Pack leadership to develop, implement, and achieve marketing goals and objectives
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management
Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making
Update content on website and direct web development company on site features, design, and goals focusing on UX
Responsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of events
Responsible for compilation of all event settlement information including oversite of annual marketing budget
Track, analyze and compare event sales information, sales by city reports, and the weekly sales report
Responsible for the creation of the Annual report and annual Marketing and Communications plans
Serve as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc.
Establish and maintain positive, cooperative working relationships with contacts and coworkers
Work directly with other departments to implement campaigns including the Hartford Wolf Pack, Corporate Sales, Group Sales & Food Services
Perform all other duties as assigned
Qualifications
Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field
5-7 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facility
Demonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft Office
Knowledge of marketing, advertising/sponsorship programs, and Public Relations
Excellent, concise verbal and written communication skills in the English language, both orally and in writing
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability
Flexible skill set that can be applied across a variety of relationships/situations with a track record of success
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed
Strengthened by our Differences. United to Make a Difference.At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEOOak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
OverviewThe Director of Marketing is responsible for marketing of the XL Center, Pratt & Whitney Stadium, and its events including the Hartford Wolf Pack. Not only will the Director of Marketing take a lead role in the advertising/media buying, promotions, public relations, and grassroots efforts for the venues and its events but will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing, and segmenting key data points that maximize the return on investment of our brand including web, customer service, and social media. This position will inspire and foster communications between business development, marketing, public relations, sales, and others to facilitate the strategic growth of Oak View Group within our two buildings.
This role will pay a salary of $75,000 - $90,000/year
plus bonus
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until October 11, 2024
About the VenueThe XL Center is Connecticut’s premier destination for sports & entertainment.The 15,000+ seat downtown arena is home to the eleventh-time National Champion UConn Women's Basketball team and the six-time National Champion UConn Men's Basketball team. Led by Hall of Fame basketball Head Coach Geno Auriemma and Dan Hurley, the Men's & Women's basketball programs have established themselves as national powerhouses.
The XL Center is also home to the AHL’s Hartford Wolf Pack, the primary developmental affiliate of the New York Rangers.
The XL Center entertains millions of visitors annually with a variety of concerts, family shows, ice-skating spectaculars, consumer events, and trade shows throughout the season. The venue has played host to an extraordinary roster of world-renowned artists, including Taylor Swift, Justin Timberlake, Bruce Springsteen, Billy Joel, Pearl Jam, Black Eyed Peas, Britney Spears, Drake, and many others.
The XL Center will continue to be the center of sports and entertainment for Hartford and the State of Connecticut for years to come.
Responsibilities
Provide marketing support for concerts, family shows, Hartford Wolf Pack, sporting events & other events
Plan and oversee XL Center, Pratt & Whitney Stadium, and the Hartford Wolf Pack’s marketing, advertising, and promotion plans including traditional media, grassroots, and digital
Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics
Enhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impact
Direct the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as needed
Create, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processes
Responsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIs
Create collateral materials such as in venue digital assets, ads, promotional pieces, schedules, and various brochures from concept to completion
Research, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized
Maximize sponsorship opportunities to increase brand awareness and synergies
Create social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awareness
Work with Hartford Wolf Pack leadership to develop, implement, and achieve marketing goals and objectives
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management
Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making
Update content on website and direct web development company on site features, design, and goals focusing on UX
Responsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of events
Responsible for compilation of all event settlement information including oversite of annual marketing budget
Track, analyze and compare event sales information, sales by city reports, and the weekly sales report
Responsible for the creation of the Annual report and annual Marketing and Communications plans
Serve as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc.
Establish and maintain positive, cooperative working relationships with contacts and coworkers
Work directly with other departments to implement campaigns including the Hartford Wolf Pack, Corporate Sales, Group Sales & Food Services
Perform all other duties as assigned
Qualifications
Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field
5-7 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facility
Demonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft Office
Knowledge of marketing, advertising/sponsorship programs, and Public Relations
Excellent, concise verbal and written communication skills in the English language, both orally and in writing
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability
Flexible skill set that can be applied across a variety of relationships/situations with a track record of success
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed
Strengthened by our Differences. United to Make a Difference.At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEOOak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.