AEG
Director of Marketing | XL Center
AEG, Hartford, Connecticut, us, 06112
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Overview
The Director of Marketing is responsible for marketing of the XL Center, Pratt & Whitney Stadium, and its events including the Hartford Wolf Pack. Not only will the Director of Marketing take a lead role in the advertising/media buying, promotions, public relations, and grassroots efforts for the venues and its events but will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing, and segmenting key data points that maximize the return on investment of our brand including web, customer service, and social media. This position will inspire and foster communications between business development, marketing, public relations, sales, and others to facilitate the strategic growth of Oak View Group within our two buildings.
This role will pay a salary of $75,000 - $90,000/year plus bonus
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until October 11, 2024
ResponsibilitiesProvide marketing support for concerts, family shows, Hartford Wolf Pack, sporting events & other eventsPlan and oversee XL Center, Pratt & Whitney Stadium, and the Hartford Wolf Pack's marketing, advertising, and promotion plans including traditional media, grassroots, and digitalIdentify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristicsEnhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc.Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impactDirect the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as neededCreate, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processesResponsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIsCreate collateral materials such as in venue digital assets, ads, promotional pieces, schedules, and various brochures from concept to completionResearch, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimizedMaximize sponsorship opportunities to increase brand awareness and synergiesCreate social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awarenessWork with Hartford Wolf Pack leadership to develop, implement, and achieve marketing goals and objectivesProvide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand managementLeverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision makingUpdate content on website and direct web development company on site features, design, and goals focusing on UXResponsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of eventsResponsible for compilation of all event settlement information including oversite of annual marketing budgetTrack, analyze and compare event sales information, sales by city reports, and the weekly sales reportResponsible for the creation of the Annual report and annual Marketing and Communications plansServe as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc.Establish and maintain positive, cooperative working relationships with contacts and coworkersWork directly with other departments to implement campaigns including the Hartford Wolf Pack, Corporate Sales, Group Sales & Food ServicesPerform all other duties as assignedQualifications
Bachelor's degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field5-7 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facilityDemonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft OfficeKnowledge of marketing, advertising/sponsorship programs, and Public RelationsExcellent, concise verbal and written communication skills in the English language, both orally and in writingMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general publicAn entrepreneurial spirit and an internal motivation that inspires others to think more and do moreA results-driven leader who thinks in terms of ROI with increasing per caps and generating profitabilityFlexible skill set that can be applied across a variety of relationships/situations with a track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed
Overview
The Director of Marketing is responsible for marketing of the XL Center, Pratt & Whitney Stadium, and its events including the Hartford Wolf Pack. Not only will the Director of Marketing take a lead role in the advertising/media buying, promotions, public relations, and grassroots efforts for the venues and its events but will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing, and segmenting key data points that maximize the return on investment of our brand including web, customer service, and social media. This position will inspire and foster communications between business development, marketing, public relations, sales, and others to facilitate the strategic growth of Oak View Group within our two buildings.
This role will pay a salary of $75,000 - $90,000/year plus bonus
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until October 11, 2024
ResponsibilitiesProvide marketing support for concerts, family shows, Hartford Wolf Pack, sporting events & other eventsPlan and oversee XL Center, Pratt & Whitney Stadium, and the Hartford Wolf Pack's marketing, advertising, and promotion plans including traditional media, grassroots, and digitalIdentify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristicsEnhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc.Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impactDirect the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as neededCreate, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processesResponsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIsCreate collateral materials such as in venue digital assets, ads, promotional pieces, schedules, and various brochures from concept to completionResearch, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimizedMaximize sponsorship opportunities to increase brand awareness and synergiesCreate social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awarenessWork with Hartford Wolf Pack leadership to develop, implement, and achieve marketing goals and objectivesProvide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand managementLeverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision makingUpdate content on website and direct web development company on site features, design, and goals focusing on UXResponsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of eventsResponsible for compilation of all event settlement information including oversite of annual marketing budgetTrack, analyze and compare event sales information, sales by city reports, and the weekly sales reportResponsible for the creation of the Annual report and annual Marketing and Communications plansServe as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc.Establish and maintain positive, cooperative working relationships with contacts and coworkersWork directly with other departments to implement campaigns including the Hartford Wolf Pack, Corporate Sales, Group Sales & Food ServicesPerform all other duties as assignedQualifications
Bachelor's degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field5-7 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facilityDemonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft OfficeKnowledge of marketing, advertising/sponsorship programs, and Public RelationsExcellent, concise verbal and written communication skills in the English language, both orally and in writingMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general publicAn entrepreneurial spirit and an internal motivation that inspires others to think more and do moreA results-driven leader who thinks in terms of ROI with increasing per caps and generating profitabilityFlexible skill set that can be applied across a variety of relationships/situations with a track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed