Principal Engagement Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Come help build a world-class Engagement Marketing team for Adobe! We’re looking for a customer-centric and data-driven Engagement Marketing Expert who will oversee Creative Cloud Install Base Marketing Strategy and Activation.

This role will be responsible for the planning, execution, and measurement of all activation against our Creative Cloud base.

The person filing this role will play a pivotal role in facilitating the optimization and launch of our segmentation and personalization strategies.

What You'll Do:

• Lead Install Base Profiling and Qualitative/Quantitative research with agency partner to define customer profiles, messaging hierarchy and media strategies.
• Develop annual segmented Engagement Strategy to keep customers engaged and drive retention, increasing Lifetime Value and Customer Sentiment.
• Maintain and optimize a learning agenda for customer insights.
• Leverage data to drive personalized and contextual experiences to increase customer retention
• Drive continuous improvement across critical metrics including engagement rates, conversion rates, creative efficacy, and LTV
• Develop reporting framework and collaborate with analytics to provide ongoing, regular cadence for campaign performance, key insights, and strategic learnings
• Effectively partner across the organization: PMM, Growth, Go-to-Market and Product.

What You'll Need:

• BA/BS preferred OR 10+ years of Marketing Experience with a deep experience in CRM OR equivalent practical experience.
• Experience in Engagement Marketing
• Data-driven and analytical with strong ability to interpret and identify insights through data
• Hands-on experience designing and implementing campaigns through an enterprise ESP
• Deep understanding on how to enable behavioral, demographic and transactional data to drive personalization
• A passion and track record for customer-centric marketing
• Knowledge of SQL, Tableau and other data analytics tools
• Experience working with a Customer Data Platform (CDP)