Disneyland Resort
Director, Disneyland Marketing & Commercial Strategy
Disneyland Resort, Anaheim, California, United States, 92808
ResponsibilitiesThe Director,
Disneyland
Marketing & Commercial Strategy, leads ideation, development and implementation of innovative marketing and commercial strategies by connecting consumer insights to business objectives across the five P’s (Product, Price, Place, Promotion, People) to achieve aggressive driver revenue goals. They nurture and lead a talented team of Senior Managers and experienced professionals in driving weekly, monthly, quarterly, and annual attendance, yield and revenue while balancing mid-to-long-term commercial growth opportunities. This executive develops and implements commercial strategies, marketing activations, and communications plans to generate visitation intent and conversion of key audiences; leads pipeline initiatives and strategies; and serves as a steward, advocate and driver of innovative cross-channel commercial opportunities. They are responsible for a multi-million-dollar annual marketing budget and ensuring accurate financial forecasts.
Additionally, this executive will identify future consumer opportunities, shape product and experience development, and demonstrate subject matter expertise for guest origins, geographic markets, and audience segments to deliver planned growth.
They must articulate and incorporate deep subject matter expertise to inform communications strategies and diagnose business performance, while leading key areas of the business from conception to delivery. This executive provides leadership, coaching, and support to both direct and indirect reports, marketing and sales functional discipline partners,
Disneyland
Resort functional leaders, and is a vital, contributing member of the Commercial Strategy Leadership Team.
Key partners include Marketing and Sales Centers of Excellence, Public Relations / Public Affairs, Walt Disney Imagineering, Revenue Management & Analytics, Finance, and Operations.Basic QualificationsMinimum of 10 years’ experience with robust leadership in marketing, strategic planning, or branding
Champion of diversity and inclusion with experience developing insight-driven consumer strategies
Outstanding presentation, verbal and written skills with an ability to coach and impart learnings
Exceptional ability to generate long-term business growth strategies
Deep experience in marketing a major brand, including writing strategic input briefs and planning
Ability to curate and accurately interpret data from multiple sources, leverage data to synthesize a compelling story and develop actionable recommendations to address business needs
Demonstrates emotional intelligence and relational savvy
Exercises sound creative judgment with a proven ability to collaborate and provide direction
Expertise in evaluating research and forming an analytical / insight-driven perspective gleaned from the consumer’s perspective
Forges strong partnerships and leverages interpersonal skills to influence, champion, galvanize and support work – collaboratively -- across functional partners
Stellar leadership with an ability to inspire, develop, and mentor Cast for growth and development
Influential and impactful across all levels of the organization
Superior organization, project management, and budget management skills
Thrives in a high volume, fast-paced environment with proven ability to make informed decisions under pressure and translate ideas into actionable plans
Seasoned professional who is mature, optimistic, and politically-savvy
Preferred QualificationsBilingual desirable – Spanish
Minimum of three years’ experience as an executive in marketing, strategic planning or branding
Required EducationBachelor's degree in marketing related field
Preferred EducationMBA or related post-graduate degree
The hiring range for this position in Anaheim, CA is $163,500 to $219,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disneyland
Marketing & Commercial Strategy, leads ideation, development and implementation of innovative marketing and commercial strategies by connecting consumer insights to business objectives across the five P’s (Product, Price, Place, Promotion, People) to achieve aggressive driver revenue goals. They nurture and lead a talented team of Senior Managers and experienced professionals in driving weekly, monthly, quarterly, and annual attendance, yield and revenue while balancing mid-to-long-term commercial growth opportunities. This executive develops and implements commercial strategies, marketing activations, and communications plans to generate visitation intent and conversion of key audiences; leads pipeline initiatives and strategies; and serves as a steward, advocate and driver of innovative cross-channel commercial opportunities. They are responsible for a multi-million-dollar annual marketing budget and ensuring accurate financial forecasts.
Additionally, this executive will identify future consumer opportunities, shape product and experience development, and demonstrate subject matter expertise for guest origins, geographic markets, and audience segments to deliver planned growth.
They must articulate and incorporate deep subject matter expertise to inform communications strategies and diagnose business performance, while leading key areas of the business from conception to delivery. This executive provides leadership, coaching, and support to both direct and indirect reports, marketing and sales functional discipline partners,
Disneyland
Resort functional leaders, and is a vital, contributing member of the Commercial Strategy Leadership Team.
Key partners include Marketing and Sales Centers of Excellence, Public Relations / Public Affairs, Walt Disney Imagineering, Revenue Management & Analytics, Finance, and Operations.Basic QualificationsMinimum of 10 years’ experience with robust leadership in marketing, strategic planning, or branding
Champion of diversity and inclusion with experience developing insight-driven consumer strategies
Outstanding presentation, verbal and written skills with an ability to coach and impart learnings
Exceptional ability to generate long-term business growth strategies
Deep experience in marketing a major brand, including writing strategic input briefs and planning
Ability to curate and accurately interpret data from multiple sources, leverage data to synthesize a compelling story and develop actionable recommendations to address business needs
Demonstrates emotional intelligence and relational savvy
Exercises sound creative judgment with a proven ability to collaborate and provide direction
Expertise in evaluating research and forming an analytical / insight-driven perspective gleaned from the consumer’s perspective
Forges strong partnerships and leverages interpersonal skills to influence, champion, galvanize and support work – collaboratively -- across functional partners
Stellar leadership with an ability to inspire, develop, and mentor Cast for growth and development
Influential and impactful across all levels of the organization
Superior organization, project management, and budget management skills
Thrives in a high volume, fast-paced environment with proven ability to make informed decisions under pressure and translate ideas into actionable plans
Seasoned professional who is mature, optimistic, and politically-savvy
Preferred QualificationsBilingual desirable – Spanish
Minimum of three years’ experience as an executive in marketing, strategic planning or branding
Required EducationBachelor's degree in marketing related field
Preferred EducationMBA or related post-graduate degree
The hiring range for this position in Anaheim, CA is $163,500 to $219,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.