The Chronicle of Philanthropy
Senior Marketing Operations Manager
The Chronicle of Philanthropy, Washington, District of Columbia, us, 20022
About Us:
The Chronicle of Philanthropy, the premier source of news, analysis, and professional development for the rapidly growing nonprofit sector, has embarked on an exciting new chapter. After becoming an independent nonprofit in 2023, the Chronicle is innovating and expanding as it shines a spotlight on one of the most under-covered but crucial areas of American life.
We are committed to influencing how individuals get engaged in the nonprofit sector, how nonprofits and foundations can do more to advance meaningful change. We also offer a robust set of services that enable professionals to advance their skills and careers.
The next vital step towards accomplishing our mission is to recruit a professional who can use their expertise in marketing operations to drive change and impact.
Job Summary:
The Chronicle of Philanthropy is seeking an experienced Sr. Marketing Operations Manager to provide leadership for our CRM and other marketing technology. This cross-functional position will develop solutions for our marketing, sales and customer success teams and help maintain a clean and functional CRM, build reports that provide accurate and actionable insights and own processes and automations to ensure successful business outcomes for these teams.
This April, the Chronicle procured HubSpot as our first CRM software and we're in the process of working with an agency to build our sales processes, platform integrations, and automation. The Marketing Operations Manager will be a critical partner in the implementation of HubSpot Marketing Hub and, with the assistance of our agency, be a leader in migrating our marketing operations from Marketo to HubSpot.
Key Responsibilities:Manage data hygiene, list management and administration of our marketing automation (Marketo transitioning to HubSpot) and CRM integration.Create dashboards and reports in HubSpot that improve visibility into results of marketing campaignsCollaborate closely with the technology team on data structure, platform integrations, and automationBuild out robust lead funnel and sales operations reportingManage other pieces of marketing technology stack including, Google Analytics, Google Ad Manager and others while constantly pursuing ways to improve our procedures.Work closely with the entire marketing team to execute marketing automation and custom marketing campaigns to help grow the businessSupport measurement of campaign effectiveness and campaign insightsImplement and audit all tracking mechanisms to ensure data accuracy.Build static and dynamic segmented lists for tailored campaigns based on persona, past activities messaging and customer journeys.Develop and optimize lead scoring programs and lead qualification.Partner with Sales team to develop processes to improve inbound lead flow, qualification and follow-upWork closely with marketing and customer success and account management functions to execute and monitor customer marketing campaigns.Evaluate and provide recommendations on how to optimize the current tech stack.Create and maintain detailed documentation on our marketing operationsQualifications:
Proven experience as a Marketing Operations Manager or in a similar role, preferably in the media or nonprofit sector. B2C, B2B and DTC preferred.Bachelor's degree and a minimum of 4-7 years of experience in Marketing program execution.2-4 years' experience as a HubSpot administrator and marketing technology manager; including abilities to manage system issues, data best practices, reporting and automations.Analytical skills - expertise in aggregating data, generating reports both within HubSpot and with tools such as Excel and/or Google Sheets. Experience with a BI Tool a plus (especially Looker).Experience with audience segmentation used to deliver tailored content based on demographics and behavior.Ability to work cross-functionally with teams in marketing, sales, fundraising, editorial, technology/product, and customer success to ensure alignment between teams and communications of processes and CRM usageA mix of marketing strategy, project management, and analytical skills with an extreme level of comfort with technology and modeling.Superb organizational skills and attention to detailThe expected salary range for this position is $100,000-$120,000 annuallySalary and Benefits:
The Chronicle of Philanthropy offers a generous benefits package including:
24 vacation days and 11 paid holidays annuallyUp to 16 weeks of paid parental leave for primary caregivers (8 weeks for secondary caregivers), 16 weeks of paid medical leave, and 2 weeks of paid family leave401k retirement plan with 3% automatic monthly employer-paid contributions and 3% additional employer-paid matching contributionsHealth insurance through CareFirst Blue Cross Blue Shield BlueChoiceAdvantage Platinum plan, including $0 in-network deductible and $10 copay per visitComprehensive vision, dental, disability and life insuranceHealth Care FSA, Dependent Care FSA, public transit, and parking pre-tax contribution programs
The Chronicle of Philanthropy is dedicated to equal employment opportunities for all applicants and employees. The Chronicle of Philanthropy encourages people of all races, colors, national origins, ancestries, creeds, religions, genders, ages, disabilities, veteran status, sexual orientations, and marital statuses to apply.
JOB CODE: 1000003
The Chronicle of Philanthropy, the premier source of news, analysis, and professional development for the rapidly growing nonprofit sector, has embarked on an exciting new chapter. After becoming an independent nonprofit in 2023, the Chronicle is innovating and expanding as it shines a spotlight on one of the most under-covered but crucial areas of American life.
We are committed to influencing how individuals get engaged in the nonprofit sector, how nonprofits and foundations can do more to advance meaningful change. We also offer a robust set of services that enable professionals to advance their skills and careers.
The next vital step towards accomplishing our mission is to recruit a professional who can use their expertise in marketing operations to drive change and impact.
Job Summary:
The Chronicle of Philanthropy is seeking an experienced Sr. Marketing Operations Manager to provide leadership for our CRM and other marketing technology. This cross-functional position will develop solutions for our marketing, sales and customer success teams and help maintain a clean and functional CRM, build reports that provide accurate and actionable insights and own processes and automations to ensure successful business outcomes for these teams.
This April, the Chronicle procured HubSpot as our first CRM software and we're in the process of working with an agency to build our sales processes, platform integrations, and automation. The Marketing Operations Manager will be a critical partner in the implementation of HubSpot Marketing Hub and, with the assistance of our agency, be a leader in migrating our marketing operations from Marketo to HubSpot.
Key Responsibilities:Manage data hygiene, list management and administration of our marketing automation (Marketo transitioning to HubSpot) and CRM integration.Create dashboards and reports in HubSpot that improve visibility into results of marketing campaignsCollaborate closely with the technology team on data structure, platform integrations, and automationBuild out robust lead funnel and sales operations reportingManage other pieces of marketing technology stack including, Google Analytics, Google Ad Manager and others while constantly pursuing ways to improve our procedures.Work closely with the entire marketing team to execute marketing automation and custom marketing campaigns to help grow the businessSupport measurement of campaign effectiveness and campaign insightsImplement and audit all tracking mechanisms to ensure data accuracy.Build static and dynamic segmented lists for tailored campaigns based on persona, past activities messaging and customer journeys.Develop and optimize lead scoring programs and lead qualification.Partner with Sales team to develop processes to improve inbound lead flow, qualification and follow-upWork closely with marketing and customer success and account management functions to execute and monitor customer marketing campaigns.Evaluate and provide recommendations on how to optimize the current tech stack.Create and maintain detailed documentation on our marketing operationsQualifications:
Proven experience as a Marketing Operations Manager or in a similar role, preferably in the media or nonprofit sector. B2C, B2B and DTC preferred.Bachelor's degree and a minimum of 4-7 years of experience in Marketing program execution.2-4 years' experience as a HubSpot administrator and marketing technology manager; including abilities to manage system issues, data best practices, reporting and automations.Analytical skills - expertise in aggregating data, generating reports both within HubSpot and with tools such as Excel and/or Google Sheets. Experience with a BI Tool a plus (especially Looker).Experience with audience segmentation used to deliver tailored content based on demographics and behavior.Ability to work cross-functionally with teams in marketing, sales, fundraising, editorial, technology/product, and customer success to ensure alignment between teams and communications of processes and CRM usageA mix of marketing strategy, project management, and analytical skills with an extreme level of comfort with technology and modeling.Superb organizational skills and attention to detailThe expected salary range for this position is $100,000-$120,000 annuallySalary and Benefits:
The Chronicle of Philanthropy offers a generous benefits package including:
24 vacation days and 11 paid holidays annuallyUp to 16 weeks of paid parental leave for primary caregivers (8 weeks for secondary caregivers), 16 weeks of paid medical leave, and 2 weeks of paid family leave401k retirement plan with 3% automatic monthly employer-paid contributions and 3% additional employer-paid matching contributionsHealth insurance through CareFirst Blue Cross Blue Shield BlueChoiceAdvantage Platinum plan, including $0 in-network deductible and $10 copay per visitComprehensive vision, dental, disability and life insuranceHealth Care FSA, Dependent Care FSA, public transit, and parking pre-tax contribution programs
The Chronicle of Philanthropy is dedicated to equal employment opportunities for all applicants and employees. The Chronicle of Philanthropy encourages people of all races, colors, national origins, ancestries, creeds, religions, genders, ages, disabilities, veteran status, sexual orientations, and marital statuses to apply.
JOB CODE: 1000003