Director of Sales & Marketing - Industrial Equipment

Position Summary:

The Sales and Marketing Leader will guide the team in achieving strategic goals and driving revenue growth through OEM and Distribution channels. We seek a candidate with a strong sales and marketing leadership background and deep knowledge of target selling, share-of-wallet strategies, CRM utilization, relationship building, lead nurturing, and integrated marketing within OEM (Original Equipment Manufacturer) and Distribution networks.

Essential Duties and Responsibilities:Strategy Development and Execution:

Create and implement sales and marketing strategies tailored to OEM and Distribution channels, focusing on high-potential OEM partners and distributors to maximize revenue opportunities.Share-of-Wallet Strategies:

Develop and apply strategies to increase customer retention and expand market presence with existing partners, ensuring greater business share.Relationship Building:

Foster strong relationships with key OEM partners, distributors, and industry stakeholders to drive partner loyalty, identify new opportunities, and enhance competitive positioning.Lead Nurturing:

Lead integrated lead nurturing initiatives across OEM and Distribution channels to cultivate prospects throughout the sales cycle, ensuring a seamless and personalized experience.Cross-Functional Collaboration:

Work closely with product development, customer success, and marketing team to align sales and marketing strategies with overall business objectives and drive integrated growth initiatives.Marketing Campaigns:

Develop and execute marketing campaigns and collateral tailored to OEM and Distribution channels to support sales objectives, drive partner engagement, and generate qualified leads.Performance Monitoring:

Monitor sales and marketing performance metrics, analyze trends, and identify areas for improvement, implementing corrective actions and best practices to optimize effectiveness.