Higher Education
Director Digital Marketing
Higher Education, Nashville, Tennessee, United States, 37247
The Pearson US Higher Education Marketing team is seeking a Director of Digital Marketing to lead the digital marketing team. The Director of Digital Marketing will be responsible for planning, executing, measuring, and optimizing digital campaigns that contribute to share and revenue growth by delivering leads to the sales team and by developing and optimizing self-service adoption journeys.
Responsibilities
Work closely with the Senior Director of Content Marketing to establish a high-level digital marketing strategy, KPIs, and lead generation/revenue goals
Collaborate with Directors of Product Marketing to understand the goals of product portfolio go to market plans and lead the development of campaigns designed to achieve those goals
Lead a team of Campaign Specialists and oversee the development and execution of digital campaigns that exceed defined KPIs and lead generation/revenue goals
Measure and report on the impact of digital campaigns. Use data to optimize campaigns in real time and to inform ongoing campaign strategy & tactics
Partner with the Sales Development team to ensure that the digital marketing team is delivering quality leads and to continuously improve the lead gen/lead qualification process
Work with technology and operations teams to create and optimize frictionless product discovery and adoption experiences for our customers through the effective use of marketing tech and improving the usability and functionality of our website
Foster a culture of excellence, inclusiveness and continuous improvement that motivates team members to do their best and that provides opportunities for collaboration, growth, and professional development.
Qualifications
5+ years of successful experience in a marketing, product marketing, digital marketing, or marketing strategy role
People leadership experience preferred but not required
Expert knowledge of higher education faculty customers, how faculty discover and adopt course content, and higher education content/courseware GTM motions strongly preferred
Demonstrated experience leveraging marketing tech to drive leads and adoption revenue
A demonstrated ability to collaborate across teams and functions to drive measurable outcomes
High intellectual curiosity, creativity, and a strong desire to learn and continually improve how to leverage data, technology, and automation to engage prospects & customers
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
The minimum full-time salary range is between $125,000 - $130,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Higher Education
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 16085
#location
Responsibilities
Work closely with the Senior Director of Content Marketing to establish a high-level digital marketing strategy, KPIs, and lead generation/revenue goals
Collaborate with Directors of Product Marketing to understand the goals of product portfolio go to market plans and lead the development of campaigns designed to achieve those goals
Lead a team of Campaign Specialists and oversee the development and execution of digital campaigns that exceed defined KPIs and lead generation/revenue goals
Measure and report on the impact of digital campaigns. Use data to optimize campaigns in real time and to inform ongoing campaign strategy & tactics
Partner with the Sales Development team to ensure that the digital marketing team is delivering quality leads and to continuously improve the lead gen/lead qualification process
Work with technology and operations teams to create and optimize frictionless product discovery and adoption experiences for our customers through the effective use of marketing tech and improving the usability and functionality of our website
Foster a culture of excellence, inclusiveness and continuous improvement that motivates team members to do their best and that provides opportunities for collaboration, growth, and professional development.
Qualifications
5+ years of successful experience in a marketing, product marketing, digital marketing, or marketing strategy role
People leadership experience preferred but not required
Expert knowledge of higher education faculty customers, how faculty discover and adopt course content, and higher education content/courseware GTM motions strongly preferred
Demonstrated experience leveraging marketing tech to drive leads and adoption revenue
A demonstrated ability to collaborate across teams and functions to drive measurable outcomes
High intellectual curiosity, creativity, and a strong desire to learn and continually improve how to leverage data, technology, and automation to engage prospects & customers
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
The minimum full-time salary range is between $125,000 - $130,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Higher Education
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 16085
#location