Dana-Farber Cancer Institute
Senior Digital Content Strategist
Dana-Farber Cancer Institute, Boston, Massachusetts, us, 02298
Job ID: 40514
Location: 20 Overland Street,Boston,MA 02215
Category: Communications/Marketing
Employment Type: Full time
Work Location: Remote: occasional time on campus
OverviewReporting to the Associate Director, Digital Content, the Senior Content Strategist will work in collaboration with leaders of our digital content, development and analytics, and digital health innovation teams to help organize, evaluate, and improve content across digital properties on Dana-Farber's main digital properties and other approved Institute digital properties. The Senior Content Strategist will lead the definition of content best practices and user experience strategies.This role is part of the broader Branded Content and Creative Services team, which is part of the Communications and Marketing Department. It is a critical role in ensuring Dana-Farber's digital presence is delivering positive user experience that enhances Dana-Farber's overall reputation.Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.This position's work location is fully remote with occasional time on-campus in [enter location]. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).ResponsibilitiesContent StrategyProvide content leadership through application design and user experience design for current and future approved ECMS-based digital properties. This includes:
Stakeholder alignmentUser and application researchContent auditsContent strategy and modelingExperience designInformation architectureGovernance and workflowsPrioritized recommendation and action plan
Provide direction and oversight to team members supporting content program execution and guide their efforts through the entire project lifecycle.Advise on defining and revising digital standards and style guides based on user-centered content best practices and DFCI design and editorial standards.Content OptimizationWork with Associate Director of Digital Content and analytics team to establish and monitor key performance indicators (KPIs) for assigned ECMS-based digital properties.Analyze content data and apply SEO techniques to optimize existing content.Apply UX-informed principles to improve user journeys, navigation, and overall engagement on the website.Identify and facilitate solutions for content and usability problems, including broken links, functional errors, formatting issues, and performance bugs.Regularly monitor and review industry trends to recommend solutions for improving webpages, navigation, search, and other key digital application and experience features.Content Governance and OperationsLead Digital Asset Manager (DAM) Administration for existing and new properties including:
Onboarding new instancesTraining and mentoring of DAM users and administratorsIntegration of DAM with existing and new propertiesTroubleshooting and advising on DAM usage
QualificationsBachelor's Degree or equivalent.7 years of experience in website content management, digital project management, content strategy, or related areas.KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:Proven ability to develop and manage digital content programs through the entire lifecycle, including strategy, planning, execution, reporting, and maintenance.Proven success managing and delivering content programs with a data driven approach.Demonstrated experience with content management systems (Drupal and WordPress preferred), including familiarity with component-based authoring solutions.Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.Strong organizational skills and ability to manage competing priorities in a complex ecosystem.Experience training and mentoring content contributors at various levels of technical competency.Ability to work with a wide variety of stakeholders that may include cancer clinicians, leaders, researchers, staff, patients, caregivers, and others.Strong understanding of SEO best practices and content optimization techniques.Familiar with web accessibility standards and practices, including WCAG compliance.Strong understanding of digital asset management best practices, taxonomies, and metadata.Experience with project management such as Jira.Strong writing and editing skills.Effective communication and presentation skills.Ability to manage multiple projects and work independently.Collaborative and team-oriented with a positive attitude.At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.EEOC PosterApply
Job ID: 40514
Location: 20 Overland Street,Boston,MA 02215
Category: Communications/Marketing
Employment Type: Full time
Work Location: Remote: occasional time on campus
Location: 20 Overland Street,Boston,MA 02215
Category: Communications/Marketing
Employment Type: Full time
Work Location: Remote: occasional time on campus
OverviewReporting to the Associate Director, Digital Content, the Senior Content Strategist will work in collaboration with leaders of our digital content, development and analytics, and digital health innovation teams to help organize, evaluate, and improve content across digital properties on Dana-Farber's main digital properties and other approved Institute digital properties. The Senior Content Strategist will lead the definition of content best practices and user experience strategies.This role is part of the broader Branded Content and Creative Services team, which is part of the Communications and Marketing Department. It is a critical role in ensuring Dana-Farber's digital presence is delivering positive user experience that enhances Dana-Farber's overall reputation.Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.This position's work location is fully remote with occasional time on-campus in [enter location]. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).ResponsibilitiesContent StrategyProvide content leadership through application design and user experience design for current and future approved ECMS-based digital properties. This includes:
Stakeholder alignmentUser and application researchContent auditsContent strategy and modelingExperience designInformation architectureGovernance and workflowsPrioritized recommendation and action plan
Provide direction and oversight to team members supporting content program execution and guide their efforts through the entire project lifecycle.Advise on defining and revising digital standards and style guides based on user-centered content best practices and DFCI design and editorial standards.Content OptimizationWork with Associate Director of Digital Content and analytics team to establish and monitor key performance indicators (KPIs) for assigned ECMS-based digital properties.Analyze content data and apply SEO techniques to optimize existing content.Apply UX-informed principles to improve user journeys, navigation, and overall engagement on the website.Identify and facilitate solutions for content and usability problems, including broken links, functional errors, formatting issues, and performance bugs.Regularly monitor and review industry trends to recommend solutions for improving webpages, navigation, search, and other key digital application and experience features.Content Governance and OperationsLead Digital Asset Manager (DAM) Administration for existing and new properties including:
Onboarding new instancesTraining and mentoring of DAM users and administratorsIntegration of DAM with existing and new propertiesTroubleshooting and advising on DAM usage
QualificationsBachelor's Degree or equivalent.7 years of experience in website content management, digital project management, content strategy, or related areas.KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:Proven ability to develop and manage digital content programs through the entire lifecycle, including strategy, planning, execution, reporting, and maintenance.Proven success managing and delivering content programs with a data driven approach.Demonstrated experience with content management systems (Drupal and WordPress preferred), including familiarity with component-based authoring solutions.Experience setting and communicating priorities to project teams, while managing multiple, often fast-paced projects simultaneously.Strong organizational skills and ability to manage competing priorities in a complex ecosystem.Experience training and mentoring content contributors at various levels of technical competency.Ability to work with a wide variety of stakeholders that may include cancer clinicians, leaders, researchers, staff, patients, caregivers, and others.Strong understanding of SEO best practices and content optimization techniques.Familiar with web accessibility standards and practices, including WCAG compliance.Strong understanding of digital asset management best practices, taxonomies, and metadata.Experience with project management such as Jira.Strong writing and editing skills.Effective communication and presentation skills.Ability to manage multiple projects and work independently.Collaborative and team-oriented with a positive attitude.At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.EEOC PosterApply
Job ID: 40514
Location: 20 Overland Street,Boston,MA 02215
Category: Communications/Marketing
Employment Type: Full time
Work Location: Remote: occasional time on campus