Digital Marketing Strategist and Coordinator

Sleeping Dog Properties, Inc.

is a Boston-based

Design-Build

company founded in 1993. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects with sector focus on high end residential, unique hospitality, and flagship retail projects. Our mission is

Building Better .

We are seeking a

Digital Marketing Strategis and Coordinator

to advance our already robust marketing platform. The ideal candidate will assist in the sales and marketing team to advance our marketing platform and campaign messaging. The candidate will be responsible for improving our overall content strategy.The

Digital Marketing Coordinator

must be a self-starter multi-disciplined profession in a variety of areas including, digital marketing, design, and photography. This person should be competent in creating/editing a original and dynamic photos or video Excellent written, verbal, and interpersonal communication skills are the foundation of the employment opportunity.The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering and Construction disciplines is the foundation of engaging content creation. Our work product is a demonstration of trend, fashion in lifestyle. Our visual representation reflects that.RESPONSIBILITIES TO INCLUDE:

CREATE CONTENTDigital content management and creation for website and social media -brand message is consistentShooting and editing photos and videosPhotoshoot Production: bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project.Photo Styling: how to use props, backgrounds, and lighting for interior photography.DEVELOP AUDIENCESPlans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintains our social media presence, growing followers monthlyCreating plans and manage all marketing channelsManage and Audit social media account and audience engagementOPTOMIZE CAMPAINSProducing brochures, swags, contents, photos, videos, PowerPoint presentations, advertisements, signage, and various other marketing materialsCreating and maintaining the company brand standardsDevelop and maintain websites, newsletters, emails, and social media campaignsAnalyze digital data to draw key recommendations around website optimizationCOLLECT MARKET DATAConduct research to aid in team goals, including contributing campaign ideas, Instagram hashtag research, keyword, content optimization, and reporting on industry trendsResearch on industry trends and competitorsREPORT ON SUCCESSMeet and Maintain daily, weekly, and monthly tracking and reporting of marketing and creative Key Performance IndicatorsMonitor key online marketing metrics to track successSKILLS/QUALIFICATIONS:EDUCATION and EXPERIENCEBachelor's degree or equivalent experience2+ Years of Experience in Digital MarketingKnowledge of construction and architecture is a plusExcellent written and verbal communication skillsExcellent communicator & careful attention to detailKnowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programsGRAPHIC DESIGN AND PHOTO EDITING AND TECHNICALGO Pro Camera knowledgeModerate Photography, equipment, and editorial skillsPhotoshop: Mac OS + Retouching: color balance, make local adjustments, and perform basic retouchingIllustrator: Mac OS: creating artwork, icons, etc.Lightroom: Essential color balance and adjustmentThorough knowledge of computer imaging, photographic techniques, studio management, and color compositionOther Adobe programs: Premiere Pro, InDesign, PhotoshopZoomMS OFFICEPERSONALITY REQUIREMENTSCreative mind with an eye for detailsSelf-starter & proactive mentalityAbility to manage multiple prioritiesUnderstanding of analytics and performance reportingWinning attitudeRequirementsOSHA 10 (Can be trained on the job)BenefitsPTO, Health, Dental, Vision InsuranceFlex SpendingGym Membership Reimbursement401k with Matching