Whirley Drinkworks
Marketing Graphic Designer
Whirley Drinkworks, Warren, Pennsylvania, us, 16367
JOB SUMMARY
Directly works with and supports the Marketing Team which consists of the VP of Marketing, Marketing Team Leader and Marketing Communication Specialist. The Marketing Team supports sales efforts in all industry channels we serve such as theme parks, convenience stores, sports, and restaurants and will provide direction to the Marketing Graphic Designer. The Marketing Graphic Designer is an important creative role in the branding, execution, and delivery of high-quality sales materials and corporate branding and is also responsible for leading research on color and graphic trends for marketing and customer presentations. The Marketing Graphic Designer will also be responsible for assisting in updating company website with graphics and photos.
CORE RESPONSIBILITIES
Design and Produce Marketing Materials
Catalogs (Digital FlipBooks and Print)
Brochures/Sales Sheets
Infographics
Design of Print and Digital Ads
Photography
Take Product photos, create layout themes
Take product and component photos for digital and print application
Stage photographs to replicate ‘real world’ scenarios
Color Correcting/Editing & Trimming
Lifestyle Images
Implementing product images into stock photography for use in digital and print applications, including large scale graphics for trade shows
Creation of ‘filled’ product images utilizing sourced food & beverage images
Color & Graphic Design Trends
Lead Research & tracking of on-trend colors using multiple sources
Suggest colors for use in on-trend product artwork
Suggest new product component colors for both limited-time availability and ‘stock’ component color replacement
Lead Research & tracking of design trends
Suggest graphics for use in on-trend product artwork
Create and update color and graphics presentation and literature
Create Short Promotional Videos
Recording video clips using phone or digital camera
Editing of video clips
Ability to create motion graphics
Corporate/Internal
Branding/Logos and style guide creation and management
Assisting with the maintenance of the Whirley-DrinkWorks! website
Upload new product photos
Creation of other graphics/images as needed
Other:
Responsible for performing other tasks and duties as assigned.
GENERAL CONDUCT
Maintains respectful working relationship with TeamMates, Managers, Supervisors, and Team Leaders to promote teamwork and a positive work environment.
Maintains excellent attendance as defined in the Company’s Attendance Policy.
Supports, enforces, and complies with all company policies and procedures, including safety and quality.
Actively participates in meetings and discussions by providing suggestions for improvement, problem solving and offering feedback.
Performs duties in a manner that encourages teamwork and sets a positive example.
REQUIRED SKILLS
MAC OS Systems proficiency
Experience in using the following programs:
Adobe Creative Suite – Photoshop, InDesign, Illustrator, Acrobat, After Effects, etc.
Microsoft Office
Project Management Software
Proficient with a DSLR Camera, and experience with lighting products using a photo booth
Ability or experience in promotional videos or motion graphics
Marketing & sales content writing
Ability to multi-task and work in fast paced environment
Excellent partnership and communication skills
QUALIFICATIONS
Associates Degree with four years’ experience to meet requirements.
Bachelor’s degree in Graphic Design and two years of relevant experience preferred.
Required experience in graphic design and photography with experience in creating short promotional videos preferred.
Directly works with and supports the Marketing Team which consists of the VP of Marketing, Marketing Team Leader and Marketing Communication Specialist. The Marketing Team supports sales efforts in all industry channels we serve such as theme parks, convenience stores, sports, and restaurants and will provide direction to the Marketing Graphic Designer. The Marketing Graphic Designer is an important creative role in the branding, execution, and delivery of high-quality sales materials and corporate branding and is also responsible for leading research on color and graphic trends for marketing and customer presentations. The Marketing Graphic Designer will also be responsible for assisting in updating company website with graphics and photos.
CORE RESPONSIBILITIES
Design and Produce Marketing Materials
Catalogs (Digital FlipBooks and Print)
Brochures/Sales Sheets
Infographics
Design of Print and Digital Ads
Photography
Take Product photos, create layout themes
Take product and component photos for digital and print application
Stage photographs to replicate ‘real world’ scenarios
Color Correcting/Editing & Trimming
Lifestyle Images
Implementing product images into stock photography for use in digital and print applications, including large scale graphics for trade shows
Creation of ‘filled’ product images utilizing sourced food & beverage images
Color & Graphic Design Trends
Lead Research & tracking of on-trend colors using multiple sources
Suggest colors for use in on-trend product artwork
Suggest new product component colors for both limited-time availability and ‘stock’ component color replacement
Lead Research & tracking of design trends
Suggest graphics for use in on-trend product artwork
Create and update color and graphics presentation and literature
Create Short Promotional Videos
Recording video clips using phone or digital camera
Editing of video clips
Ability to create motion graphics
Corporate/Internal
Branding/Logos and style guide creation and management
Assisting with the maintenance of the Whirley-DrinkWorks! website
Upload new product photos
Creation of other graphics/images as needed
Other:
Responsible for performing other tasks and duties as assigned.
GENERAL CONDUCT
Maintains respectful working relationship with TeamMates, Managers, Supervisors, and Team Leaders to promote teamwork and a positive work environment.
Maintains excellent attendance as defined in the Company’s Attendance Policy.
Supports, enforces, and complies with all company policies and procedures, including safety and quality.
Actively participates in meetings and discussions by providing suggestions for improvement, problem solving and offering feedback.
Performs duties in a manner that encourages teamwork and sets a positive example.
REQUIRED SKILLS
MAC OS Systems proficiency
Experience in using the following programs:
Adobe Creative Suite – Photoshop, InDesign, Illustrator, Acrobat, After Effects, etc.
Microsoft Office
Project Management Software
Proficient with a DSLR Camera, and experience with lighting products using a photo booth
Ability or experience in promotional videos or motion graphics
Marketing & sales content writing
Ability to multi-task and work in fast paced environment
Excellent partnership and communication skills
QUALIFICATIONS
Associates Degree with four years’ experience to meet requirements.
Bachelor’s degree in Graphic Design and two years of relevant experience preferred.
Required experience in graphic design and photography with experience in creating short promotional videos preferred.