Edwards Lifesciences
Sr. Digital Marketing Specialist, Critical Care
Edwards Lifesciences, Irvine, California, United States, 92713
For over 50 years, the Critical Care business within Edwards has operated at the intersection of groundbreaking medical innovation and improved patient care. Put simply, we exist because we’re committed to creating a world where every patient who should be monitored will be monitored with smart technology.
If you're eager to contribute your expertise and commitment to Critical Care’s mission, we invite you to explore these career opportunities. Those who join us or continue their current journey within Critical Care will play their own part in improving the quality of care and outcomes for millions of patients around the world.
Appendix:
On June 3, 2024, Edwards announced that it had entered into a definitive agreement to sell its Critical Care product group to BD (Becton, Dickinson and Company) (NYSE: BDX). It remains business as usual at Edwards until the transaction closes. More information on Edwards’ announcement about the acquisition can be found here: http://www.edwards.com/newsroom/news/2024-06-03-edwards-lifesciences-to-sell-critical-care-to-bd
Throughout our history, Edwards has helped transform the way physicians monitor and take preventative measures for cardio patients. Our Critical Care business unit specializes in advanced hemodynamic monitoring solutions, including artificial intelligence algorithms to provide predictive readings to clinicians, helping them get patients home to their families faster. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you'll make an impact:
Join our dynamic digital marketing team as a Sr. Digital Marketing Specialist to craft and launch compelling content across multiple channels! Your creativity will fuel our digital campaigns, enhance brand value, captivate current customers, and attract new ones. By partnering with marketing partners from around the globe, you’ll play a pivotal role in achieving our business objectives by supporting key initiatives, product launches, and market development efforts. Be part of our exciting journey to revolutionize the practice of medicine and improve patient lives through innovation!
As a Sr. Digital Marketing Specialist within the Critical Care division, craft and launch compelling content across multiple channels! Your creativity will fuel our digital campaigns, enhance brand value, captivate current customers, and attract new ones. By partnering with marketing partners from around the globe, you’ll play a pivotal role in achieving our business objectives by supporting key initiatives, product launches, and market development efforts. Be part of our exciting journey to revolutionize the practice of medicine and improve patient lives through innovation!
Key Responsibilities:
Website Management:
Collaborate with local and regional teams to manage website content for the Critical Care business unit globally, ensuring proper localization and timely publishing.
Recommend changes to website and landing pages to improve user experience and engagement
SEO and Keyword Research:
Conduct keyword research to enhance organic search visibility and optimize SEM campaigns.
Implement SEO best practices to improve search rankings and reduce low quality traffic.
Digital Content:
Work with agency partners to develop unique content for digital channels to engage visitors or move buyers further down the customer journey.
Partner with clinical education and PR teams to highlight thought leadership across digital channels in new and engaging ways.
Search Ads:
Develop and execute search ads based on keyword research and approved claims to drive high quality, targeted traffic.
Optimize ad performance based on analytics and insights.
Develop and execute search ads based on keyword research and approved claims to drive high quality, targeted traffic.
Optimize ad performance based on analytics and insights.
Social Media:
Create and manage a social media content calendar, aligning with Brand team to ensure key initiatives are included.
Craft engaging social media posts that resonate with our B2B audience.
Coordinate and share with regional marketers to ensure global social content is accessible for use by other locales.
Monitor social channels and provide recommendations for increasing social engagement in a compliant manner.
Project Management:
Self-manage your marketing projects, ensuring timely execution and alignment with business goals.
Collaborate with cross-functional teams to deliver successful campaigns.
Global Collaboration:
Work closely with regional teams to adapt marketing strategies for local markets.
Foster collaboration across different regions to share best practices.
Other incidental duties as required.
What you'll need (Required):
Bachelor's Degree or Equivalent in related field
5 years digital marketing experience in industry with complex B2B sales processes or Technology/Medical Devices/Pharma industry required
Proficiency in website management, SEO, SEM, and social media preferred
What else we look for (Preferred):
Strong problem-solving, organizational, analytical and critical thinking skills
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to partner and manage agency relationships
Substantial understanding and knowledge of requirement solicitation and consulting practices, process mapping, and project management principles
Ability to manage competing priorities in a fast-paced environment
Ability to adapt to rapidly changing environment
Ability to adapt to new technologies
Ability to work in a team environment, including inter-departmental teams and key contact representing the organization on contracts or projects
Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $88,000 to $124,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will accepted while this position is posted on our Career website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
If you're eager to contribute your expertise and commitment to Critical Care’s mission, we invite you to explore these career opportunities. Those who join us or continue their current journey within Critical Care will play their own part in improving the quality of care and outcomes for millions of patients around the world.
Appendix:
On June 3, 2024, Edwards announced that it had entered into a definitive agreement to sell its Critical Care product group to BD (Becton, Dickinson and Company) (NYSE: BDX). It remains business as usual at Edwards until the transaction closes. More information on Edwards’ announcement about the acquisition can be found here: http://www.edwards.com/newsroom/news/2024-06-03-edwards-lifesciences-to-sell-critical-care-to-bd
Throughout our history, Edwards has helped transform the way physicians monitor and take preventative measures for cardio patients. Our Critical Care business unit specializes in advanced hemodynamic monitoring solutions, including artificial intelligence algorithms to provide predictive readings to clinicians, helping them get patients home to their families faster. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you'll make an impact:
Join our dynamic digital marketing team as a Sr. Digital Marketing Specialist to craft and launch compelling content across multiple channels! Your creativity will fuel our digital campaigns, enhance brand value, captivate current customers, and attract new ones. By partnering with marketing partners from around the globe, you’ll play a pivotal role in achieving our business objectives by supporting key initiatives, product launches, and market development efforts. Be part of our exciting journey to revolutionize the practice of medicine and improve patient lives through innovation!
As a Sr. Digital Marketing Specialist within the Critical Care division, craft and launch compelling content across multiple channels! Your creativity will fuel our digital campaigns, enhance brand value, captivate current customers, and attract new ones. By partnering with marketing partners from around the globe, you’ll play a pivotal role in achieving our business objectives by supporting key initiatives, product launches, and market development efforts. Be part of our exciting journey to revolutionize the practice of medicine and improve patient lives through innovation!
Key Responsibilities:
Website Management:
Collaborate with local and regional teams to manage website content for the Critical Care business unit globally, ensuring proper localization and timely publishing.
Recommend changes to website and landing pages to improve user experience and engagement
SEO and Keyword Research:
Conduct keyword research to enhance organic search visibility and optimize SEM campaigns.
Implement SEO best practices to improve search rankings and reduce low quality traffic.
Digital Content:
Work with agency partners to develop unique content for digital channels to engage visitors or move buyers further down the customer journey.
Partner with clinical education and PR teams to highlight thought leadership across digital channels in new and engaging ways.
Search Ads:
Develop and execute search ads based on keyword research and approved claims to drive high quality, targeted traffic.
Optimize ad performance based on analytics and insights.
Develop and execute search ads based on keyword research and approved claims to drive high quality, targeted traffic.
Optimize ad performance based on analytics and insights.
Social Media:
Create and manage a social media content calendar, aligning with Brand team to ensure key initiatives are included.
Craft engaging social media posts that resonate with our B2B audience.
Coordinate and share with regional marketers to ensure global social content is accessible for use by other locales.
Monitor social channels and provide recommendations for increasing social engagement in a compliant manner.
Project Management:
Self-manage your marketing projects, ensuring timely execution and alignment with business goals.
Collaborate with cross-functional teams to deliver successful campaigns.
Global Collaboration:
Work closely with regional teams to adapt marketing strategies for local markets.
Foster collaboration across different regions to share best practices.
Other incidental duties as required.
What you'll need (Required):
Bachelor's Degree or Equivalent in related field
5 years digital marketing experience in industry with complex B2B sales processes or Technology/Medical Devices/Pharma industry required
Proficiency in website management, SEO, SEM, and social media preferred
What else we look for (Preferred):
Strong problem-solving, organizational, analytical and critical thinking skills
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to partner and manage agency relationships
Substantial understanding and knowledge of requirement solicitation and consulting practices, process mapping, and project management principles
Ability to manage competing priorities in a fast-paced environment
Ability to adapt to rapidly changing environment
Ability to adapt to new technologies
Ability to work in a team environment, including inter-departmental teams and key contact representing the organization on contracts or projects
Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $88,000 to $124,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will accepted while this position is posted on our Career website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.