Edwards Lifesciences
Associate Global Brand Manager, Surgical Marketing
Edwards Lifesciences, Irvine, California, United States, 92713
Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
How you'll make and impact:
In this role, you will support strategic, omnichannel marketing campaigns for events, product launches, and key initiatives. This is an exciting opportunity for a passionate marketer to join the Global Brand & Digital Marketing Team. In this role, you will support global product launches and key initiatives by developing strategic, omnichannel marketing campaigns, and delivering a consistent brand experience.
Develop messaging and global marketing campaigns for events, new product launches, and portfolio initiatives
Lead content development for The Surge blog
Manage marketing activities calendar, ensuring cohesion across our channel strategy
Manage agency partners, including delivering the strategy brief, and representing stakeholder feedback from creative reviews
Review materials for corporate identity, brand strategy, marketing guidelines and trademark requirements
Collaborate with cross-functional teams, including Product Management, Medical Affairs, Regulatory Affairs, Corporate Brand, and Legal
Manage campaign timelines, ensuring assets are completed and launched on time
What you'll need (Required):
Bachelor's Degree or Equivalent in in related field with 3 years of related work experience or Master's Degree or equivalent in in related field with 1 year of related work experience required
Solid knowledge of marketing principles
Experience with both traditional and digital marketing levers, including sales tools, webpages, email campaigns, search, and social media
Experience in the healthcare industry preferred
What else we look for (Preferred):
Passion for marketing strategy
Excellent written and verbal communication skills and interpersonal relationship skills
Good problem-solving, critical thinking, and investigative skills
Strong project management skills, ability to balance multiple projects simultaneously
Appetite for learning
Strong attention to detail
• Proven expertise in MS Office Suite
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $83,000 to $117,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will accepted while this position is posted on our Career website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
How you'll make and impact:
In this role, you will support strategic, omnichannel marketing campaigns for events, product launches, and key initiatives. This is an exciting opportunity for a passionate marketer to join the Global Brand & Digital Marketing Team. In this role, you will support global product launches and key initiatives by developing strategic, omnichannel marketing campaigns, and delivering a consistent brand experience.
Develop messaging and global marketing campaigns for events, new product launches, and portfolio initiatives
Lead content development for The Surge blog
Manage marketing activities calendar, ensuring cohesion across our channel strategy
Manage agency partners, including delivering the strategy brief, and representing stakeholder feedback from creative reviews
Review materials for corporate identity, brand strategy, marketing guidelines and trademark requirements
Collaborate with cross-functional teams, including Product Management, Medical Affairs, Regulatory Affairs, Corporate Brand, and Legal
Manage campaign timelines, ensuring assets are completed and launched on time
What you'll need (Required):
Bachelor's Degree or Equivalent in in related field with 3 years of related work experience or Master's Degree or equivalent in in related field with 1 year of related work experience required
Solid knowledge of marketing principles
Experience with both traditional and digital marketing levers, including sales tools, webpages, email campaigns, search, and social media
Experience in the healthcare industry preferred
What else we look for (Preferred):
Passion for marketing strategy
Excellent written and verbal communication skills and interpersonal relationship skills
Good problem-solving, critical thinking, and investigative skills
Strong project management skills, ability to balance multiple projects simultaneously
Appetite for learning
Strong attention to detail
• Proven expertise in MS Office Suite
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $83,000 to $117,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will accepted while this position is posted on our Career website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.