Goldstone Partners Inc
Brand Marketing Manager
Goldstone Partners Inc, Broomfield, Colorado, United States, 80020
Company Description
Kari Traa is a leading European women's specialty brand that is known for its fun bright designs in a wide range of categories, including base layer, training, ski, and outerwear. The brand was introduced to the North American outdoor/ski market in 2015 with great success and has grown quickly - and we have developed significant partnerships with specialty chains in the U.S. and Canada in a relatively short time. The Kari Traa brand is part of Active Brands, a Norwegian-based brand house with subsidiaries in Europe and North America. Our velocity means opportunity - interested?
Job Description
Kari Traa has experienced tremendous growth, and we need your multi-channel marketing expertise and talent for building premium brands! You will be responsible for bringing the Kari Traa brand mission to life in North America - owning the relationship with consumers and activating the brand strategy. You are a seasoned marketing professional with at least 7 years of brand marketing experience, a couple of years leading a team, and a deep understanding of multichannel brand retail. You are a passionate marketer and community builder who lives and breathes the world of outdoor sports. This is a highly collaborative role on-site at our Broomfield, CO office. If you are looking for an opportunity to promote one of the top brands in the industry, let's talk!
What you'll be doing:Planning and executing key marketing stories across the North American marketplace, bringing our mission to lifePartnering closely with sales and e-commerce to ensure the right product stories are in the most impactful channelsWorking with key retail partners and sales team to grow the business in our trade channel, leveraging the retail voice to spread the Kari Traa message and expand our communityPartnering with e-commerce, global teams, and external agencies to execute best-in-class digital marketing plans that drive business growthBuilding relationships with influencers, athletes, and key accounts driving our brand campaigns to build awareness, commercial success, and activate our key brand campaignsManaging the PR agency and its activities in the North American marketProviding market and competitive brand updates to key stakeholders and the Head OfficeParticipating in trade shows and events - traveling up to 25% as neededAdvocating for the Kari Traa mission as an ambassador - living in full color!Qualifications
What you'll need to bring with you:
Bachelor's degree in business or marketing and 7+ years of industry marketing experience - outdoor soft goods or premium women's brands will catch our attention2+ years in a leadership role supporting, developing, and shaping a best-in-class teamDemonstrated experience driving significant growth through multi-channel optimizingExperience developing and driving marketing strategies that increased e-commerce offerings and retail propositionHands-on experience working with retail partners, key influencers, and trade channels to build brand awarenessConfident, energetic and results-oriented - you are a logical thinker and an accomplished problem solverOrganized, systematic thinker and demonstrated capacity to handle a variety of competing tasks at any one timeArticulate, competent communication style - skills in other languages are a bonusAbility to collaborate in a lean, high-growth environment working cross-functionally with diverse communities across different time zonesPassion for the outdoors, building brands, and connecting with people!Additional Information
And what you'll enjoy at Active Brands:
Salary $90,000 - $120,000 with full benefitsGenerous time off for your outdoor pursuitsAn incredible team of professionals to hang out with every day
Goldstone Partners is helping this high-energy specialty brand distributor find active professionals who want to be part of something big! Applications welcome from individuals who are US Citizens or hold a Green Card.
Kari Traa is a leading European women's specialty brand that is known for its fun bright designs in a wide range of categories, including base layer, training, ski, and outerwear. The brand was introduced to the North American outdoor/ski market in 2015 with great success and has grown quickly - and we have developed significant partnerships with specialty chains in the U.S. and Canada in a relatively short time. The Kari Traa brand is part of Active Brands, a Norwegian-based brand house with subsidiaries in Europe and North America. Our velocity means opportunity - interested?
Job Description
Kari Traa has experienced tremendous growth, and we need your multi-channel marketing expertise and talent for building premium brands! You will be responsible for bringing the Kari Traa brand mission to life in North America - owning the relationship with consumers and activating the brand strategy. You are a seasoned marketing professional with at least 7 years of brand marketing experience, a couple of years leading a team, and a deep understanding of multichannel brand retail. You are a passionate marketer and community builder who lives and breathes the world of outdoor sports. This is a highly collaborative role on-site at our Broomfield, CO office. If you are looking for an opportunity to promote one of the top brands in the industry, let's talk!
What you'll be doing:Planning and executing key marketing stories across the North American marketplace, bringing our mission to lifePartnering closely with sales and e-commerce to ensure the right product stories are in the most impactful channelsWorking with key retail partners and sales team to grow the business in our trade channel, leveraging the retail voice to spread the Kari Traa message and expand our communityPartnering with e-commerce, global teams, and external agencies to execute best-in-class digital marketing plans that drive business growthBuilding relationships with influencers, athletes, and key accounts driving our brand campaigns to build awareness, commercial success, and activate our key brand campaignsManaging the PR agency and its activities in the North American marketProviding market and competitive brand updates to key stakeholders and the Head OfficeParticipating in trade shows and events - traveling up to 25% as neededAdvocating for the Kari Traa mission as an ambassador - living in full color!Qualifications
What you'll need to bring with you:
Bachelor's degree in business or marketing and 7+ years of industry marketing experience - outdoor soft goods or premium women's brands will catch our attention2+ years in a leadership role supporting, developing, and shaping a best-in-class teamDemonstrated experience driving significant growth through multi-channel optimizingExperience developing and driving marketing strategies that increased e-commerce offerings and retail propositionHands-on experience working with retail partners, key influencers, and trade channels to build brand awarenessConfident, energetic and results-oriented - you are a logical thinker and an accomplished problem solverOrganized, systematic thinker and demonstrated capacity to handle a variety of competing tasks at any one timeArticulate, competent communication style - skills in other languages are a bonusAbility to collaborate in a lean, high-growth environment working cross-functionally with diverse communities across different time zonesPassion for the outdoors, building brands, and connecting with people!Additional Information
And what you'll enjoy at Active Brands:
Salary $90,000 - $120,000 with full benefitsGenerous time off for your outdoor pursuitsAn incredible team of professionals to hang out with every day
Goldstone Partners is helping this high-energy specialty brand distributor find active professionals who want to be part of something big! Applications welcome from individuals who are US Citizens or hold a Green Card.