New Fitzco
Group Media Director, Planning
New Fitzco, Atlanta, Georgia, United States, 30383
Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.
We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you'll flex your media skills towards clients' unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
You will be responsible for the following activities:
Lead the strategic media approach across clients
Lead your team in the development of cross-channel media strategies for both traditional and digital channels (video, audio, display, search, social, and out of home - both traditional and digital with heavier focus on digital)Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channelsUnderstand how media channels are most effective and communicate tradeoffs between strategies and tacticsWork with Comms, Brand Strategy, and Creative teams to unlock unique insights, ideas, and activationsLead your team in leveraging research tools and various inputs to drive thoughtful plans that will deliver against client objectivesGuide the team's evaluations of media proposals and provide POVs
Orchestrate the plan coming to life
Act as a business lead on both media-only businesses and integrated businesses to set the strategy and approach for Platforms and Investments leads. Provide ongoing stewardship and oversight of plans.Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team's work through technology, partners, etc.Teach and ensure accountability of your team's media expertise and executional excellence - including media budget management, billing, team structure and campaign traffic and execution
Tell our story
Contribute to growth, planning, and vision for the media department and agency overallWork with various client and internal teams and be able to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)Identify emerging trends in the industry and how to harness them to drive our clients' business forwardResponsible for integration with internal partners (Activation, Account, Creative, Comms/Strategy, Project Management) to ensure full alignmentDevelop and share best practices with internal partners and clients as relevantDrive ongoing collaboration with Analytics - including measurement frameworks but also stretching beyond to discover unique and data-backed insightsActively merchandise wins/learnings across the agency and clientsParticipate in agency growth - including new business, media community participation, cultural initiatives and team training
Help others do this too
Manage and develop a team through goal setting, 1 on 1s, training, etc.Contribute to the vision for the department and instill throughout the teamCreate an infrastructure that inspires (and requires) executional excellence
What You Need To Succeed:
Bachelor's Degree10+ years of communications, media, technology and/or marketing analytics experienceMust have significant experience working in an agency setting or in an in-house client media teamListen to client needs and translate them into high quality solutionsSkilled management and client leadership experience (you are authoritative, persuasive and reasonable)Excellent communication skills and ability to present your ideas and how/why they will be effectiveExperience in consumer research and segmentation, channel mix, channel planning and measurement toolsExperience working across various internal teams (Platforms, Account, Creative, Comms/Strategy, Production) to both understand the overall plan/moving pieces and push the work where neededProactively suggest alternative approaches to solving problemsGuide and inspire creativePresent effectively and as a credible storyteller in client meetings for new business5+ years managing and coaching a team
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.
We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.
Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.
In this role, you'll flex your media skills towards clients' unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
You will be responsible for the following activities:
Lead the strategic media approach across clients
Lead your team in the development of cross-channel media strategies for both traditional and digital channels (video, audio, display, search, social, and out of home - both traditional and digital with heavier focus on digital)Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channelsUnderstand how media channels are most effective and communicate tradeoffs between strategies and tacticsWork with Comms, Brand Strategy, and Creative teams to unlock unique insights, ideas, and activationsLead your team in leveraging research tools and various inputs to drive thoughtful plans that will deliver against client objectivesGuide the team's evaluations of media proposals and provide POVs
Orchestrate the plan coming to life
Act as a business lead on both media-only businesses and integrated businesses to set the strategy and approach for Platforms and Investments leads. Provide ongoing stewardship and oversight of plans.Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team's work through technology, partners, etc.Teach and ensure accountability of your team's media expertise and executional excellence - including media budget management, billing, team structure and campaign traffic and execution
Tell our story
Contribute to growth, planning, and vision for the media department and agency overallWork with various client and internal teams and be able to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)Identify emerging trends in the industry and how to harness them to drive our clients' business forwardResponsible for integration with internal partners (Activation, Account, Creative, Comms/Strategy, Project Management) to ensure full alignmentDevelop and share best practices with internal partners and clients as relevantDrive ongoing collaboration with Analytics - including measurement frameworks but also stretching beyond to discover unique and data-backed insightsActively merchandise wins/learnings across the agency and clientsParticipate in agency growth - including new business, media community participation, cultural initiatives and team training
Help others do this too
Manage and develop a team through goal setting, 1 on 1s, training, etc.Contribute to the vision for the department and instill throughout the teamCreate an infrastructure that inspires (and requires) executional excellence
What You Need To Succeed:
Bachelor's Degree10+ years of communications, media, technology and/or marketing analytics experienceMust have significant experience working in an agency setting or in an in-house client media teamListen to client needs and translate them into high quality solutionsSkilled management and client leadership experience (you are authoritative, persuasive and reasonable)Excellent communication skills and ability to present your ideas and how/why they will be effectiveExperience in consumer research and segmentation, channel mix, channel planning and measurement toolsExperience working across various internal teams (Platforms, Account, Creative, Comms/Strategy, Production) to both understand the overall plan/moving pieces and push the work where neededProactively suggest alternative approaches to solving problemsGuide and inspire creativePresent effectively and as a credible storyteller in client meetings for new business5+ years managing and coaching a team
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.