Colorado Housing and Finance Authority
Sr Marketing Communication Specialist
Colorado Housing and Finance Authority, Colorado Springs, Colorado, United States, 80509
Job Details
Job LocationColorado - , CO
Salary Range$77,000.00 - $96,000.00 Salary
Description
positionSenior Marketing Communications Specialist(hybrid position, must reside in Colorado)
division/departmentMarketing Community Relations
position close dateAugust 1, 2024, or until the position has been filled
classificationExempt
nature of positionThe incumbent will be responsible for creating and implementing strategic marketing campaigns to support the growth and expansion of company products and services. The Specialist develops both internal and external communications campaigns and works with business units and as part of a fully integrated marketing and communications team to coordinate content development, design, and production. Serves as senior brand ambassador for the organization ensuring final products are consistent and on-brand in all formal internal and external communication vehicles.Interacts with advertising and marketing vendors to effectively promote CHFA and its programs. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
essential functionsDevelops and Implements Strategic Marketing and Communications Campaigns to Support Business Objectives• Serves as liaison to division management for marketing and communications projects and campaigns, proactively identifying needs to advance business goals• Collaborates with marketing team and business areas on the conceptualization, development, and implementation of strategic marketing and communication plans for CHFA, its products, and services• Develops and regularly updates marketing and communications project plans to ensure deadline and project management among diverse stakeholders• Partners with research and product development teams to develop and test effectiveness of marketing content and product positioning via focus groups, surveys, and stakeholder engagement• Researches subject matter, marketing trends, and audience to inform campaign strategy and messaging;• Translates and adapts traditional and evolving communications and marketing methodologies to support the business needs and impact communication tactics• Serves as chief marketing copywriter, creating content and coordinating with graphic designers on design layout for new and existing product promotional materials including flyers, reports, digital media, letters, power point presentations, direct mail, social media, and advertisements• Ensures brand alignment and compliance of quality output and standards
Coordinate Advertising Buys and Placement• Understands production trends and goals to identify advertising needs to reach production goals• Research advertising opportunities to match marketing and communications objectives and key audiences• Serves as lead liaison with advertising vendors and representatives• Develops and implements annual advertising strategy utilizing a variety of mediums including, print, TV, radio, and digital resources• Manages annual advertising budget including contract review and invoice management• Manages and executes insertion, production, and approval of ads, ensuring ads are inserted and display accurately per contract agreement• Maintains dashboard of ROI and other metrics regarding campaign impacts; collects information and data to prepare monthly reports that analyze campaign results• Evaluates campaign results, reports effectiveness of advertising placement, and makes changes as indicated
Brand Management• Creates and maintains the organization's writing style guide and train staff on usage• Maintains the organization's brand through review and/or creation of written communication• Serves as chief copy editor for all organization communication materials• Supports CHFA staff with website page copy development and ensure website is on-brand verbally and consistently aligned with marketing and communication strategy
Overall• Develops strong working relationship with other business units• Provides consultation and solutions for all creative and content issues• Assists in company event logistics and deployment• Participates and contributes in all activities and/or projects that directly support CHFA in fulfilling its mission and achieving its vision through dedication to the community in which CHFA serves, operational excellence, and fiscal responsibility• Fully understands laws and regulations to ensure proper compliance and oversight on business processes• Other projects related to achieving the overall goals of the division and CHFA• Other duties as assigned
Qualifications
knowledge, skills, and abilityMust possess:• Ability to develop and measure effectiveness of comprehensive strategic marketing communication plan• Advanced experience with Microsoft Office Suite, Adobe Creative Suite, and project management software such as Monday,• Knowledge of the field's concepts, practices, and procedures• Knowledge of current styles, practices, and procedures related to effective written, promotional, and marketing communications• Excellent writing skills for content and development• Excellent grammar usage and editing skills• Excellent project management and organizational skills which includes task assignment, scheduling projects, utilizing appropriate resources, and follow-up documentation as needed to ensure deadlines and schedules are met• Demonstrated advertising campaign strategy development and implementation• Ability to work in a fast-paced team environment with attention to detail• Ability to communicate, both orally and in writing, in a positive, diplomatic, and friendly manner• Excellent customer service skills• Abilities that reflect our values:• Ability to continuously improve and develop knowledge and skills, while adapting quickly to changing circumstances and processes• Ability to work towards inclusion in all activities, and decisions through the solicitation and appreciation of diverse perspectives• Ability to exercise personal accountability in all activities and decisions• Ability to embrace a culture of operational excellence to ensure processes are continually evaluated and improved as necessary• Ability to operate with a sense of integrity• Ability to have fun with a demonstrated sense of humor• Ability to establish rapport with persons of diverse ethnic, racial, and cultural backgrounds
experience/education• Requires 7+ of relevant marketing and communications experience• Requires a Bachelor's Degree in communications, marketing, or related field• Comparable work experience may be substituted for degree requirements
equipment usedPrint production equipment, telephone, personal computer, calculator, photocopier, and fax machine.
work environmentThe incumbent will perform the position's essential functions primarily in a hybrid office environment with or without accommodation. This position requires moderate to high levels of interaction and collaboration with others.
hiring range$73,860 - $96,000
benefit information• Hybrid work - CHFA understands the value of human relationships and operates as a face-to-face culture while offering remote work benefits.• Flexible Schedule• Culture of Wellness• We value diversity, equity, and inclusion.• Comprehensive medical, dental, and vision insurance plans with very low rates• Generous Paid Time Off, including paid volunteer time, holidays, and other leave programs• Up to a 5% match on 401(k) contributions• Up to 12 weeks of Paid Family and Medical Leave at 90% pay• An extensive Employee Assistance Program that provides personalized care options for your whole household• Ample opportunity to learn, develop, and grow with opportunity for career and leadership development programs, job shadowing, a mentor program, and tuition reimbursement• Please visit our benefits page for additional information
how to applyExternal candidates: Please submit your resume online at www.chfainfo.com/careers - Job Opportunities TabInternal candidates: Send employee job application and resume to kkayhill@chfainfo.com
With respect to its programs, services, activities, and employment practices, Colorado Housing and Finance Authority prohibits unlawful discrimination against applicants or employees on the basis of age 40 years and over, race, sex, sexual orientation, gender identity, gender expression, color, religion, national origin, disability, military status, genetic information, marital status or any other status protected by applicable federal, state or local law. Requests for reasonable accommodation, the provision of auxiliary aids, or any complaints alleging violation of this nondiscrimination policy should be directed to the nondiscrimination coordinator, 1.800.877.2432, TDD/TTY 303.297.7305, CHFA 1981 Blake Street, Denver CO 80202-1272, available weekdays 8:00 a.m. to 5:00 p.m.
Job LocationColorado - , CO
Salary Range$77,000.00 - $96,000.00 Salary
Description
positionSenior Marketing Communications Specialist(hybrid position, must reside in Colorado)
division/departmentMarketing Community Relations
position close dateAugust 1, 2024, or until the position has been filled
classificationExempt
nature of positionThe incumbent will be responsible for creating and implementing strategic marketing campaigns to support the growth and expansion of company products and services. The Specialist develops both internal and external communications campaigns and works with business units and as part of a fully integrated marketing and communications team to coordinate content development, design, and production. Serves as senior brand ambassador for the organization ensuring final products are consistent and on-brand in all formal internal and external communication vehicles.Interacts with advertising and marketing vendors to effectively promote CHFA and its programs. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
essential functionsDevelops and Implements Strategic Marketing and Communications Campaigns to Support Business Objectives• Serves as liaison to division management for marketing and communications projects and campaigns, proactively identifying needs to advance business goals• Collaborates with marketing team and business areas on the conceptualization, development, and implementation of strategic marketing and communication plans for CHFA, its products, and services• Develops and regularly updates marketing and communications project plans to ensure deadline and project management among diverse stakeholders• Partners with research and product development teams to develop and test effectiveness of marketing content and product positioning via focus groups, surveys, and stakeholder engagement• Researches subject matter, marketing trends, and audience to inform campaign strategy and messaging;• Translates and adapts traditional and evolving communications and marketing methodologies to support the business needs and impact communication tactics• Serves as chief marketing copywriter, creating content and coordinating with graphic designers on design layout for new and existing product promotional materials including flyers, reports, digital media, letters, power point presentations, direct mail, social media, and advertisements• Ensures brand alignment and compliance of quality output and standards
Coordinate Advertising Buys and Placement• Understands production trends and goals to identify advertising needs to reach production goals• Research advertising opportunities to match marketing and communications objectives and key audiences• Serves as lead liaison with advertising vendors and representatives• Develops and implements annual advertising strategy utilizing a variety of mediums including, print, TV, radio, and digital resources• Manages annual advertising budget including contract review and invoice management• Manages and executes insertion, production, and approval of ads, ensuring ads are inserted and display accurately per contract agreement• Maintains dashboard of ROI and other metrics regarding campaign impacts; collects information and data to prepare monthly reports that analyze campaign results• Evaluates campaign results, reports effectiveness of advertising placement, and makes changes as indicated
Brand Management• Creates and maintains the organization's writing style guide and train staff on usage• Maintains the organization's brand through review and/or creation of written communication• Serves as chief copy editor for all organization communication materials• Supports CHFA staff with website page copy development and ensure website is on-brand verbally and consistently aligned with marketing and communication strategy
Overall• Develops strong working relationship with other business units• Provides consultation and solutions for all creative and content issues• Assists in company event logistics and deployment• Participates and contributes in all activities and/or projects that directly support CHFA in fulfilling its mission and achieving its vision through dedication to the community in which CHFA serves, operational excellence, and fiscal responsibility• Fully understands laws and regulations to ensure proper compliance and oversight on business processes• Other projects related to achieving the overall goals of the division and CHFA• Other duties as assigned
Qualifications
knowledge, skills, and abilityMust possess:• Ability to develop and measure effectiveness of comprehensive strategic marketing communication plan• Advanced experience with Microsoft Office Suite, Adobe Creative Suite, and project management software such as Monday,• Knowledge of the field's concepts, practices, and procedures• Knowledge of current styles, practices, and procedures related to effective written, promotional, and marketing communications• Excellent writing skills for content and development• Excellent grammar usage and editing skills• Excellent project management and organizational skills which includes task assignment, scheduling projects, utilizing appropriate resources, and follow-up documentation as needed to ensure deadlines and schedules are met• Demonstrated advertising campaign strategy development and implementation• Ability to work in a fast-paced team environment with attention to detail• Ability to communicate, both orally and in writing, in a positive, diplomatic, and friendly manner• Excellent customer service skills• Abilities that reflect our values:• Ability to continuously improve and develop knowledge and skills, while adapting quickly to changing circumstances and processes• Ability to work towards inclusion in all activities, and decisions through the solicitation and appreciation of diverse perspectives• Ability to exercise personal accountability in all activities and decisions• Ability to embrace a culture of operational excellence to ensure processes are continually evaluated and improved as necessary• Ability to operate with a sense of integrity• Ability to have fun with a demonstrated sense of humor• Ability to establish rapport with persons of diverse ethnic, racial, and cultural backgrounds
experience/education• Requires 7+ of relevant marketing and communications experience• Requires a Bachelor's Degree in communications, marketing, or related field• Comparable work experience may be substituted for degree requirements
equipment usedPrint production equipment, telephone, personal computer, calculator, photocopier, and fax machine.
work environmentThe incumbent will perform the position's essential functions primarily in a hybrid office environment with or without accommodation. This position requires moderate to high levels of interaction and collaboration with others.
hiring range$73,860 - $96,000
benefit information• Hybrid work - CHFA understands the value of human relationships and operates as a face-to-face culture while offering remote work benefits.• Flexible Schedule• Culture of Wellness• We value diversity, equity, and inclusion.• Comprehensive medical, dental, and vision insurance plans with very low rates• Generous Paid Time Off, including paid volunteer time, holidays, and other leave programs• Up to a 5% match on 401(k) contributions• Up to 12 weeks of Paid Family and Medical Leave at 90% pay• An extensive Employee Assistance Program that provides personalized care options for your whole household• Ample opportunity to learn, develop, and grow with opportunity for career and leadership development programs, job shadowing, a mentor program, and tuition reimbursement• Please visit our benefits page for additional information
how to applyExternal candidates: Please submit your resume online at www.chfainfo.com/careers - Job Opportunities TabInternal candidates: Send employee job application and resume to kkayhill@chfainfo.com
With respect to its programs, services, activities, and employment practices, Colorado Housing and Finance Authority prohibits unlawful discrimination against applicants or employees on the basis of age 40 years and over, race, sex, sexual orientation, gender identity, gender expression, color, religion, national origin, disability, military status, genetic information, marital status or any other status protected by applicable federal, state or local law. Requests for reasonable accommodation, the provision of auxiliary aids, or any complaints alleging violation of this nondiscrimination policy should be directed to the nondiscrimination coordinator, 1.800.877.2432, TDD/TTY 303.297.7305, CHFA 1981 Blake Street, Denver CO 80202-1272, available weekdays 8:00 a.m. to 5:00 p.m.