Community College of Denver
Director of Marketing and Brand Experience
Community College of Denver, Colorado Springs, Colorado, United States, 80509
Salary:
$85,500.00 - $93,500.00 Annually
Location :
Auraria Campus, CO
Job Type:
Full-Time
Job Number:
2020-00692
Division:
Office of the President
Department:
Marketing & Communications
Opening Date:
07/18/2024
Position Type:
Administrative/Technical/Professional
Purpose/Summary
Community College of Denver is seeking individuals with demonstrated commitment to creating an inclusive learning and work environment. CCD values the ability to work effectively with students, families, faculty, instructors and staff of diverse backgrounds.
GENERAL SUMMARY
The Director of Marketing and Brand Experience at the Community College of Denver (CCD) is a strategic leadership role responsible for directing a dynamic team in the development and execution of comprehensive marketing and branding strategies. Reporting directly to the Executive Director of Strategy and Communication, this position oversees a team of talented professionals managing the College's public website, digital advertising, traditional advertising, social media, branding initiatives, creative services, and extends its reach to provide strategic support for College events with a focus on brand coherence.
Duties and Responsibilities
PRIMARY DUTIES
Strategic PlanningCollaborate with the Executive Director of Strategy and Communication to develop and implement marketing and brand strategies aligned with CCD's overall objectives.Conduct market research to identify trends, opportunities, and competitor activities to inform marketing strategies.Integrate branding strategies into College events to ensure a consistent and impactful brand presence.Website Content Management
Provide leadership and guidance for maintaining the College's public website.Ensure website content reflects the institution's brand and provides a positive and holistic user experience.
Digital Advertising
Provide leadership and guidance of the development and execution of digital advertising campaigns to enhance the college's online presence and attract prospective students.Monitor and analyze campaign performance metrics to optimize strategies and achieve marketing goals.
Traditional Advertising
Manage traditional advertising channels, including print, radio, and television, to effectively reach target audiences.Collaborate with external agencies to create impactful traditional advertising campaigns.Social Media Management
Provide leadership and guidance of the College's social media efforts in developing and implementing a strategy to engage current students, alumni, and prospective students across various platforms.Oversee monitoring of social media channels for trends, conversations, and opportunities to enhance the College's online reputation.
Branding
Safeguard and enhance the College's brand identity, ensuring consistency across all communication channels.Collaborate with internal stakeholders to maintain brand integrity in various College initiatives.Collaborate with event organizers to provide strategic marketing and branding support for College organized events, ensuring they align with the institution's overall messaging and objectives.Creative Services
Direct the creative services team in developing compelling visual and written content that aligns with the College's brand.Oversee the creation of marketing materials, including brochures, videos, and other collateral.
Budget Management
Develop and manage the marketing budget, ensuring effective allocation of resources to maximize impact.Other Duties as Assigned.
Qualifications
MINIMUM QUALIFICATIONS:
Education
Bachelor's degree in marketing, communications, business, or related field (Master's degree preferred).Experience
Proven experience (7+ years) in marketing and branding, preferably in the higher education sector.Knowledge/Skills/Abilitie
s
Strong leadership and team management skills.Excellent communication and interpersonal skills.Proficient in digital marketing tools and analytics.Strategic thinker with the ability to align marketing efforts with organizational goals.
Other Considerations:
If you are a dynamic marketing professional with a passion for education and strategic thinking, we invite you to apply for this exciting opportunity to lead and shape the marketing and brand experience team at the Community College of Denver.
Supplemental Information
Our campus is located in downtown Denver, adjacent to two light rail stations, and just minutes away from shopping, restaurants, and event venues. When you visit our campus, it will be immediately evident that our faculty, staff, and instructors are passionate about serving our diverse student population. At CCD our passion is to help others, and we offer career pathways that will make a difference in the lives of our students.
If you are interested in sharing our passion for student success, CCD offers generous medical, dental, vision, life, and retirement options. We also offer the opportunity to expand your education, and those of your dependents, through our tuition reimbursement program.
CCD is a Learning College where policies, programs and practices support learning as the major priority. The Community College of Denver is an Equal Employment Opportunity Educational Employer.
Background checks will be conducted on all finalists for employment consideration.
CCD recognizes that administration, faculty, instructors, and staff reflect the diversity of its students and community and prohibits employment and student discrimination based on race, color, religion, national origin, citizenship, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.
For a complete review of the benefits we offer, please click on the following link:
https://www.cccs.edu/employee-resources/employee-benefits/.
SELECTION PROCESS
Preliminary screening will be made on the basis of completed application packet submitted by candidate. Completed application packet includes: a letter of interest of no more than five pages, addressing in general the items under "Primary Duties" and specifically each item under "Minimum Qualifications"; an online application; resume; and transcripts. All candidates, including current Community College of Denver
employees must submit a complete application packet which includes all material listed above.
Only completed application packets will move forward for screening. Please review the job duties and minimum requirements carefully. Meeting the minimum qualifications for a particular position does not assure the applicant an interview. Selected applicants will be invited by the screening committee for interviews. All application materials become the property of Community College of Denver and cannot be copied.
APPLICATION PROCEDURES:
Interested applicants must submit a complete application packet at which includes:Electronic Application, Click 'New Resume' at the bottom of this pageCover LetterResumeReferences - Names, phone numbers, addresses, & email addresses of three professional referencesCopies of transcripts, unofficial preferredCopies of appropriate credentials, if applicable
**All included attachments should be saved with the following nomenclature: Last name, First name Document; for example Doe, John Resume; Doe, Jane Transcripts
***Your resume should clearly indicate how you meet the minimum qualifications. Those applicants that do not meet the minimum qualifications will not be considered. Part-time experience is ½ the equivalent of full-time experience. Example: Four (4) years applicable part-time experience equals 2 years full-time equivalency.
For information regarding Community College of Denver Security, including crime statistics for the campus and surrounding area, please see the CCD Campus Security website under "student's right to know": CCD.edu/Safety. For a hard copy report please contact 303-352-3042.
Non-Classified Benefit-Eligible EmployeesBenefits for administrative, professional and technical (APT) staff and faculty are administered through the SBCCOE Trust. Effective July 1, 2015, employees in APT and faculty positions that are budgeted at .75 FTE or more are eligible for benefits beginning on their date of hire. Information regarding benefits can be found at Additional information regarding leave accruals can be found in We encourage lifelong learning; non-classified employees are also eligible for
Retirement
CCD and most employment categories contribute to , which provides retirement and other benefits to employees of more than 500 government agencies and public entities in the state of Colorado. PERA is the 21st largest public pension plan in the United States. PERA is a substitute for Social Security; CCD employees do not contribute to Social Security. PERA eligible employees are required to contribute a fixed percentage of their salary to the pension. Student employees are not eligible to participate in PERA.
CCD and the State of Colorado offer three tax-deferred investment plans, including 401(k), 403(b) and 457 plans.
$85,500.00 - $93,500.00 Annually
Location :
Auraria Campus, CO
Job Type:
Full-Time
Job Number:
2020-00692
Division:
Office of the President
Department:
Marketing & Communications
Opening Date:
07/18/2024
Position Type:
Administrative/Technical/Professional
Purpose/Summary
Community College of Denver is seeking individuals with demonstrated commitment to creating an inclusive learning and work environment. CCD values the ability to work effectively with students, families, faculty, instructors and staff of diverse backgrounds.
GENERAL SUMMARY
The Director of Marketing and Brand Experience at the Community College of Denver (CCD) is a strategic leadership role responsible for directing a dynamic team in the development and execution of comprehensive marketing and branding strategies. Reporting directly to the Executive Director of Strategy and Communication, this position oversees a team of talented professionals managing the College's public website, digital advertising, traditional advertising, social media, branding initiatives, creative services, and extends its reach to provide strategic support for College events with a focus on brand coherence.
Duties and Responsibilities
PRIMARY DUTIES
Strategic PlanningCollaborate with the Executive Director of Strategy and Communication to develop and implement marketing and brand strategies aligned with CCD's overall objectives.Conduct market research to identify trends, opportunities, and competitor activities to inform marketing strategies.Integrate branding strategies into College events to ensure a consistent and impactful brand presence.Website Content Management
Provide leadership and guidance for maintaining the College's public website.Ensure website content reflects the institution's brand and provides a positive and holistic user experience.
Digital Advertising
Provide leadership and guidance of the development and execution of digital advertising campaigns to enhance the college's online presence and attract prospective students.Monitor and analyze campaign performance metrics to optimize strategies and achieve marketing goals.
Traditional Advertising
Manage traditional advertising channels, including print, radio, and television, to effectively reach target audiences.Collaborate with external agencies to create impactful traditional advertising campaigns.Social Media Management
Provide leadership and guidance of the College's social media efforts in developing and implementing a strategy to engage current students, alumni, and prospective students across various platforms.Oversee monitoring of social media channels for trends, conversations, and opportunities to enhance the College's online reputation.
Branding
Safeguard and enhance the College's brand identity, ensuring consistency across all communication channels.Collaborate with internal stakeholders to maintain brand integrity in various College initiatives.Collaborate with event organizers to provide strategic marketing and branding support for College organized events, ensuring they align with the institution's overall messaging and objectives.Creative Services
Direct the creative services team in developing compelling visual and written content that aligns with the College's brand.Oversee the creation of marketing materials, including brochures, videos, and other collateral.
Budget Management
Develop and manage the marketing budget, ensuring effective allocation of resources to maximize impact.Other Duties as Assigned.
Qualifications
MINIMUM QUALIFICATIONS:
Education
Bachelor's degree in marketing, communications, business, or related field (Master's degree preferred).Experience
Proven experience (7+ years) in marketing and branding, preferably in the higher education sector.Knowledge/Skills/Abilitie
s
Strong leadership and team management skills.Excellent communication and interpersonal skills.Proficient in digital marketing tools and analytics.Strategic thinker with the ability to align marketing efforts with organizational goals.
Other Considerations:
If you are a dynamic marketing professional with a passion for education and strategic thinking, we invite you to apply for this exciting opportunity to lead and shape the marketing and brand experience team at the Community College of Denver.
Supplemental Information
Our campus is located in downtown Denver, adjacent to two light rail stations, and just minutes away from shopping, restaurants, and event venues. When you visit our campus, it will be immediately evident that our faculty, staff, and instructors are passionate about serving our diverse student population. At CCD our passion is to help others, and we offer career pathways that will make a difference in the lives of our students.
If you are interested in sharing our passion for student success, CCD offers generous medical, dental, vision, life, and retirement options. We also offer the opportunity to expand your education, and those of your dependents, through our tuition reimbursement program.
CCD is a Learning College where policies, programs and practices support learning as the major priority. The Community College of Denver is an Equal Employment Opportunity Educational Employer.
Background checks will be conducted on all finalists for employment consideration.
CCD recognizes that administration, faculty, instructors, and staff reflect the diversity of its students and community and prohibits employment and student discrimination based on race, color, religion, national origin, citizenship, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.
For a complete review of the benefits we offer, please click on the following link:
https://www.cccs.edu/employee-resources/employee-benefits/.
SELECTION PROCESS
Preliminary screening will be made on the basis of completed application packet submitted by candidate. Completed application packet includes: a letter of interest of no more than five pages, addressing in general the items under "Primary Duties" and specifically each item under "Minimum Qualifications"; an online application; resume; and transcripts. All candidates, including current Community College of Denver
employees must submit a complete application packet which includes all material listed above.
Only completed application packets will move forward for screening. Please review the job duties and minimum requirements carefully. Meeting the minimum qualifications for a particular position does not assure the applicant an interview. Selected applicants will be invited by the screening committee for interviews. All application materials become the property of Community College of Denver and cannot be copied.
APPLICATION PROCEDURES:
Interested applicants must submit a complete application packet at which includes:Electronic Application, Click 'New Resume' at the bottom of this pageCover LetterResumeReferences - Names, phone numbers, addresses, & email addresses of three professional referencesCopies of transcripts, unofficial preferredCopies of appropriate credentials, if applicable
**All included attachments should be saved with the following nomenclature: Last name, First name Document; for example Doe, John Resume; Doe, Jane Transcripts
***Your resume should clearly indicate how you meet the minimum qualifications. Those applicants that do not meet the minimum qualifications will not be considered. Part-time experience is ½ the equivalent of full-time experience. Example: Four (4) years applicable part-time experience equals 2 years full-time equivalency.
For information regarding Community College of Denver Security, including crime statistics for the campus and surrounding area, please see the CCD Campus Security website under "student's right to know": CCD.edu/Safety. For a hard copy report please contact 303-352-3042.
Non-Classified Benefit-Eligible EmployeesBenefits for administrative, professional and technical (APT) staff and faculty are administered through the SBCCOE Trust. Effective July 1, 2015, employees in APT and faculty positions that are budgeted at .75 FTE or more are eligible for benefits beginning on their date of hire. Information regarding benefits can be found at Additional information regarding leave accruals can be found in We encourage lifelong learning; non-classified employees are also eligible for
Retirement
CCD and most employment categories contribute to , which provides retirement and other benefits to employees of more than 500 government agencies and public entities in the state of Colorado. PERA is the 21st largest public pension plan in the United States. PERA is a substitute for Social Security; CCD employees do not contribute to Social Security. PERA eligible employees are required to contribute a fixed percentage of their salary to the pension. Student employees are not eligible to participate in PERA.
CCD and the State of Colorado offer three tax-deferred investment plans, including 401(k), 403(b) and 457 plans.