Demeine Estates
Associate Marketing Manager
Demeine Estates, Saint Helena, California, United States,
Job Description
ABOUT DEMEINE ESTATES
Demeine Estates www.demeineestates.com is a family-owned producer, importer and marketer of the world's finest wines based in the heart of Napa Valley, California. A leader in luxury wines in the U.S., Demeine Estates sets the standard in exceptional marketing, fine wine sales, and distribution services. Founded by The Lawrence family and Carlton McCoy Jr., MS, and led by President Philana Bouvier, Demeine Estates curated portfolio also consists of both premium family-owned domestic and international producers who represent exceptional wines anchored by quality viticulture. Demeine Estates is creating an exciting and fast-paced environment. This endeavor creates a sought-after and unique team culture where sales and marketing work closely together and entrepreneurial spirit is celebrated. Demeine Estates represents the wineries owned by the Lawrence Family, including Heitz Cellar, Burgess in Howell Mountain, Stony Hill in the Spring Mountain District, Ink Grade in Howell Mountain, Haynes Vineyard in Coombsville, and Brendel which features approachably priced wines made by Heitz Cellar winemaker, Brittany Sherwood. Demeine Estates represents these wineries as well as a stable of fourteen world-class import brands including Philipponnat, Mazzei and Domaine de Montille.
POSITION SUMMARY
The Associate Marketing Manager will provide vital assistance in the creation and execution of brand marketing programs and materials. We are looking for a dynamic candidate who is interested in learning about brand management. The role includes management of several brands and marketing support.
KEY RESPONSIBILITIES
• Collaborate with Brand Manager to create marketing programs and strategies
• Manage design projects with outside agencies
• Track marketing programs and validate effectiveness
• Conduct category/brand/competitive set analysis to support strategic planning process
• Assist with industry analysis, tracking key competitor trends
• Own brand management for several brands
• Assist in preparing brand presentations and business reviews
• Coordinate new brand launches with Brand Manager and sales team
• Organize market work and trade trips
• Coordinate shipment of wine samples
• Work with Sales VPs, Regional Managers and distributors to drive brand initiatives
• New business development research
• Serve as brand ambassador as needed at events
• Organize participation in national wine events
• Assist with marketing budget analysis
• Involved in event planning
• Manage Salsify and channels
QUALIFICATIONS
• Five years of work experience with three years in the wine industry
• High level of attention to detail and organizational skills
• Ability to multi-task and manage a project start to finish
• Ability to work in a small office environment with a willingness to help with a wide array of tasks
• Knowledge of 3-tier distribution system is a plus
• Digital marketing experience is a plus
• Proficient with Microsoft Office 365 applications
• Ability to present information in a concise, persuasive manner, both written and verbal, to all levels of employees, trade partners, customers, and suppliers.
ABOUT DEMEINE ESTATES
Demeine Estates www.demeineestates.com is a family-owned producer, importer and marketer of the world's finest wines based in the heart of Napa Valley, California. A leader in luxury wines in the U.S., Demeine Estates sets the standard in exceptional marketing, fine wine sales, and distribution services. Founded by The Lawrence family and Carlton McCoy Jr., MS, and led by President Philana Bouvier, Demeine Estates curated portfolio also consists of both premium family-owned domestic and international producers who represent exceptional wines anchored by quality viticulture. Demeine Estates is creating an exciting and fast-paced environment. This endeavor creates a sought-after and unique team culture where sales and marketing work closely together and entrepreneurial spirit is celebrated. Demeine Estates represents the wineries owned by the Lawrence Family, including Heitz Cellar, Burgess in Howell Mountain, Stony Hill in the Spring Mountain District, Ink Grade in Howell Mountain, Haynes Vineyard in Coombsville, and Brendel which features approachably priced wines made by Heitz Cellar winemaker, Brittany Sherwood. Demeine Estates represents these wineries as well as a stable of fourteen world-class import brands including Philipponnat, Mazzei and Domaine de Montille.
POSITION SUMMARY
The Associate Marketing Manager will provide vital assistance in the creation and execution of brand marketing programs and materials. We are looking for a dynamic candidate who is interested in learning about brand management. The role includes management of several brands and marketing support.
KEY RESPONSIBILITIES
• Collaborate with Brand Manager to create marketing programs and strategies
• Manage design projects with outside agencies
• Track marketing programs and validate effectiveness
• Conduct category/brand/competitive set analysis to support strategic planning process
• Assist with industry analysis, tracking key competitor trends
• Own brand management for several brands
• Assist in preparing brand presentations and business reviews
• Coordinate new brand launches with Brand Manager and sales team
• Organize market work and trade trips
• Coordinate shipment of wine samples
• Work with Sales VPs, Regional Managers and distributors to drive brand initiatives
• New business development research
• Serve as brand ambassador as needed at events
• Organize participation in national wine events
• Assist with marketing budget analysis
• Involved in event planning
• Manage Salsify and channels
QUALIFICATIONS
• Five years of work experience with three years in the wine industry
• High level of attention to detail and organizational skills
• Ability to multi-task and manage a project start to finish
• Ability to work in a small office environment with a willingness to help with a wide array of tasks
• Knowledge of 3-tier distribution system is a plus
• Digital marketing experience is a plus
• Proficient with Microsoft Office 365 applications
• Ability to present information in a concise, persuasive manner, both written and verbal, to all levels of employees, trade partners, customers, and suppliers.