Elsevier
Sr. Manager Product Marketing
Elsevier, Washington, District of Columbia, us, 20022
Do you want to utilize your product marketing expertise to drive innovation in the Higher-Ed Space?
Do you possess a proven track record of influencing behavior at a variety of levels within an organization?
About our TeamThis team supports the first-ever Faculty Information System for Higher Education institutions. The widely used Dossier product is the recognized leader for individual scholars.
About the RoleYou will be the point-person for market intelligence and become a SME for product. Develop product positioning and messaging that resonate with our target buyer personas
ResponsibilitiesDeveloping content and collateral to support our sales team based on an understanding of the buyers' journey. This includes pitch deck, explainer videos, sales playbooks, case studies, objection handling talking points, product demo scripts, ROI calculators, product FAQs.Determining and writing key thought leadership content to demonstrate value proposition and execute messaging across platforms (web, collateral, etc.)Contributing to the go-to-market strategy by determining ideal target market, identifying key personas, defining the ideal buyer profiles, and creating the planPlanning and executing new product launches with cross-functional teams. Understand the competitive landscape, in collaboration with Product Management and Sales; develop comparison content as neededWorking with Demand Gen team to inform and advise on marketing campaigns to grow our SaaS business. Analyze net new revenue trends and work collaboratively with Sales and Product to influence bookings and pipeline attainmentInfluencing and shaping of the product roadmap on behalf of marketing and commercial opportunitiesRequirements
Experience successfully positioning a complex product in the Higher Ed MarketPossess a proven track record of influencing behavior at a variety of levels in the organization, including cross-functional managers and teams to drive resultsExperience setting priorities, problem solving, multi-tasking, and working independentlyExperience as the key individual driving high priority go-to-market initiative and product launches,Experience developing and directing marketing programs for a significant product or product categoryBe able to support and grow high priority go-to-market initiative and product launches. Ability to write key brand and product messaging, and leads competitive benchmarking and intelligence.Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefitsRetirement Benefits: 401(k) with match and an Employee Share Purchase PlanWellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ProgramsShort-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital IndemnityFamily Benefits, including bonding and family care leaves, adoption and surrogacy benefitsHealth Savings, Health Care, Dependent Care and Commuter Spending AccountsUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
The salary range provided in this posting is the base salary range for Washington DC.$105,200.00 - $175,400.00
Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.
Do you possess a proven track record of influencing behavior at a variety of levels within an organization?
About our TeamThis team supports the first-ever Faculty Information System for Higher Education institutions. The widely used Dossier product is the recognized leader for individual scholars.
About the RoleYou will be the point-person for market intelligence and become a SME for product. Develop product positioning and messaging that resonate with our target buyer personas
ResponsibilitiesDeveloping content and collateral to support our sales team based on an understanding of the buyers' journey. This includes pitch deck, explainer videos, sales playbooks, case studies, objection handling talking points, product demo scripts, ROI calculators, product FAQs.Determining and writing key thought leadership content to demonstrate value proposition and execute messaging across platforms (web, collateral, etc.)Contributing to the go-to-market strategy by determining ideal target market, identifying key personas, defining the ideal buyer profiles, and creating the planPlanning and executing new product launches with cross-functional teams. Understand the competitive landscape, in collaboration with Product Management and Sales; develop comparison content as neededWorking with Demand Gen team to inform and advise on marketing campaigns to grow our SaaS business. Analyze net new revenue trends and work collaboratively with Sales and Product to influence bookings and pipeline attainmentInfluencing and shaping of the product roadmap on behalf of marketing and commercial opportunitiesRequirements
Experience successfully positioning a complex product in the Higher Ed MarketPossess a proven track record of influencing behavior at a variety of levels in the organization, including cross-functional managers and teams to drive resultsExperience setting priorities, problem solving, multi-tasking, and working independentlyExperience as the key individual driving high priority go-to-market initiative and product launches,Experience developing and directing marketing programs for a significant product or product categoryBe able to support and grow high priority go-to-market initiative and product launches. Ability to write key brand and product messaging, and leads competitive benchmarking and intelligence.Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefitsRetirement Benefits: 401(k) with match and an Employee Share Purchase PlanWellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ProgramsShort-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital IndemnityFamily Benefits, including bonding and family care leaves, adoption and surrogacy benefitsHealth Savings, Health Care, Dependent Care and Commuter Spending AccountsUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
The salary range provided in this posting is the base salary range for Washington DC.$105,200.00 - $175,400.00
Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.