Council for Advancement and Support of Education
Marketing Coordinator
Council for Advancement and Support of Education, Washington, District of Columbia, us, 20022
CASE is a global not-for-profit and membership association
whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. CASE serves members advancing education in over 3,000 member institutions, with 80,000 members in over 80 countries.
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include advancement services, alumni relations, communications, fundraising, government relations, institutional leadership and marketing. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.
Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.
Position Purpose
The Marketing Coordinator is responsible for executing and supporting comprehensive marketing strategies to engage CASE members and wider audiences. The Marketing Coordinator plays a crucial role in enhancing CASE's marketing efforts by executing targeted campaigns, coordinating promotional activities, creating engaging content, and ensuring alignment with organizational goals. This position requires strong organizational skills, creativity, and the ability to work collaboratively with different teams.
Compensation:
$53,000 - $57,000 depending on experience. Full-time, exempt level employee are eligible for various benefits including vacation and sick leave, paid holidays, health insurance, dental insurance, life insurance, long-term and short-term disability insurance, flexible spending plans, employee assistance plan, legal resources plans, tuition reimbursement, and participation in CASE's retirement plan. CASE is eligible for the Public Service Loan Forgiveness (PSLF) program.
Essential Functions
The core functions of this position include but are not limited to the following:
Execute email marketing campaigns to communicate with CASE members and audiences. Utilize email marketing platform (HubSpot) to build marketing emails, identify segmented audiences, personalize content, and track campaign effectiveness.Coordinate marketing efforts to promote conferences, online learning, surveys and other initiatives.Maintain campaign folders and organize marketing copy and outreach lists for campaigns.Update campaign information and maintain consistency with digital and design teams.Create promotional social media posts to support marketing initiatives and maintain social media toolkits for volunteer groups.Work with digital coordinator on scheduling of social media posts, and with the marketing team to distribute social toolkits for volunteers.Support in writing and editing of engaging content for various marketing channels, including social media, email newsletters, website, and print materials.Collaborate with colleagues to review marketing materials and campaigns in a timely, organized manager, and support marketing initiatives with organizational goals and priorities.Fiscal Management/Budget Responsibilities/Judicious Use of Resources
Exercises fiscal responsibility in the utilization of all CASE resources.Liaison Responsibilities
Works cooperatively and diplomatically with all divisions and regions.Liaises with CASE colleagues in other parts of the world to ensure the best sharing of ideas, expertise and knowledge.Incorporates tasks and/or projects related to objectives as directed by the CASE Strategic Plan.Image Responsibilities
In keeping with the CASE Values Statement, ensures that CASE is well represented by exercising a high degree of professionalism, accuracy, and ethics, in all activities, services, and products.Performs other duties and responsibilities as assigned by the Supervisor.
J
o
b Complexity and Knowledge
Problem Solving and Judgement
High level judgement and problem-solving skills are required.
Professional and Organizational Knowledge
The position requires that the incumbent quickly develop a deep understanding of CASE, its policies and procedures and an understanding of the culture and regional and divisional interdependencies.The position requires a deep understanding and respect for the organization's systems and workflow.POSITION REQUIREMENTS
Education and Experience:
The ideal candidate for the Marketing Coordinator position should have 1-3 years of relevant experience in marketing, communications, or a related field.
Skills and Abilities:
A demonstrated interest in advancing education in the not-for-profit sector.A strong commitment to contributing to an organizational culture that celebrates diversity and inclusion.An understanding and interest in engaging with a broad range of cultures and countries.Familiarity with email marketing platforms such as HubSpot, Mailchimp, or similar tools.Experience with social media management and content creation.Strong writing and editing skills for various marketing channels.Ability to coordinate campaigns and collaborate with multiple teams.Basic understanding of digital marketing analytics and tracking campaign effectiveness.Alternative Work Arrangement:
As of January 1, 2022, CASE implemented an Alternative Work Arrangement policy where, after 4 weeks of employment, eligible staff are given the opportunity to work from home up to 2 days per week and in office 3 days per week.
Management reserves the right to review and revise this document at any time. This document represents a description of intended job content, and should not be construed in any way to be a contract of employment.
Thank you for your interest. Only the selected candidates will be contacted for an interview.
Other details
Pay Type SalaryMin Hiring Rate $53,000.00Max Hiring Rate $57,000.00
Apply Now
whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. CASE serves members advancing education in over 3,000 member institutions, with 80,000 members in over 80 countries.
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include advancement services, alumni relations, communications, fundraising, government relations, institutional leadership and marketing. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.
Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.
Position Purpose
The Marketing Coordinator is responsible for executing and supporting comprehensive marketing strategies to engage CASE members and wider audiences. The Marketing Coordinator plays a crucial role in enhancing CASE's marketing efforts by executing targeted campaigns, coordinating promotional activities, creating engaging content, and ensuring alignment with organizational goals. This position requires strong organizational skills, creativity, and the ability to work collaboratively with different teams.
Compensation:
$53,000 - $57,000 depending on experience. Full-time, exempt level employee are eligible for various benefits including vacation and sick leave, paid holidays, health insurance, dental insurance, life insurance, long-term and short-term disability insurance, flexible spending plans, employee assistance plan, legal resources plans, tuition reimbursement, and participation in CASE's retirement plan. CASE is eligible for the Public Service Loan Forgiveness (PSLF) program.
Essential Functions
The core functions of this position include but are not limited to the following:
Execute email marketing campaigns to communicate with CASE members and audiences. Utilize email marketing platform (HubSpot) to build marketing emails, identify segmented audiences, personalize content, and track campaign effectiveness.Coordinate marketing efforts to promote conferences, online learning, surveys and other initiatives.Maintain campaign folders and organize marketing copy and outreach lists for campaigns.Update campaign information and maintain consistency with digital and design teams.Create promotional social media posts to support marketing initiatives and maintain social media toolkits for volunteer groups.Work with digital coordinator on scheduling of social media posts, and with the marketing team to distribute social toolkits for volunteers.Support in writing and editing of engaging content for various marketing channels, including social media, email newsletters, website, and print materials.Collaborate with colleagues to review marketing materials and campaigns in a timely, organized manager, and support marketing initiatives with organizational goals and priorities.Fiscal Management/Budget Responsibilities/Judicious Use of Resources
Exercises fiscal responsibility in the utilization of all CASE resources.Liaison Responsibilities
Works cooperatively and diplomatically with all divisions and regions.Liaises with CASE colleagues in other parts of the world to ensure the best sharing of ideas, expertise and knowledge.Incorporates tasks and/or projects related to objectives as directed by the CASE Strategic Plan.Image Responsibilities
In keeping with the CASE Values Statement, ensures that CASE is well represented by exercising a high degree of professionalism, accuracy, and ethics, in all activities, services, and products.Performs other duties and responsibilities as assigned by the Supervisor.
J
o
b Complexity and Knowledge
Problem Solving and Judgement
High level judgement and problem-solving skills are required.
Professional and Organizational Knowledge
The position requires that the incumbent quickly develop a deep understanding of CASE, its policies and procedures and an understanding of the culture and regional and divisional interdependencies.The position requires a deep understanding and respect for the organization's systems and workflow.POSITION REQUIREMENTS
Education and Experience:
The ideal candidate for the Marketing Coordinator position should have 1-3 years of relevant experience in marketing, communications, or a related field.
Skills and Abilities:
A demonstrated interest in advancing education in the not-for-profit sector.A strong commitment to contributing to an organizational culture that celebrates diversity and inclusion.An understanding and interest in engaging with a broad range of cultures and countries.Familiarity with email marketing platforms such as HubSpot, Mailchimp, or similar tools.Experience with social media management and content creation.Strong writing and editing skills for various marketing channels.Ability to coordinate campaigns and collaborate with multiple teams.Basic understanding of digital marketing analytics and tracking campaign effectiveness.Alternative Work Arrangement:
As of January 1, 2022, CASE implemented an Alternative Work Arrangement policy where, after 4 weeks of employment, eligible staff are given the opportunity to work from home up to 2 days per week and in office 3 days per week.
Management reserves the right to review and revise this document at any time. This document represents a description of intended job content, and should not be construed in any way to be a contract of employment.
Thank you for your interest. Only the selected candidates will be contacted for an interview.
Other details
Pay Type SalaryMin Hiring Rate $53,000.00Max Hiring Rate $57,000.00
Apply Now